Author: Flash Sale Specials

Ditch the Boss…Here’s How to Start a Small Business With No Money

Do you dream of starting your own small business but have no clue how to finance it? The number one thing that stands in the way of those who want to start a business, assuming they already have an idea of the type of business they want to start, is that they have no money. A general rule of life is it takes money to make money. While in a way this is true, it’s not always as cut and dry as it seems. Find out how to start a small business with no money.

No Money? No Problem! Try These Tried and True Tips for How to Start a Business with No Money

Ok, so let’s be real.  It actually does take money to start a business.  However, it doesn’t have to be money you already have. In fact, it doesn’t even have to be your money at all!  Here are some creative ideas for how to start a small business with no money, or rather, how to get the money you need to make your small business dreams come true.

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

How to Start a Business With No Money

So, you do need money to start and grow a business, and we are going to show you how to get it. Yet, you don’t have to wait to start.  Start your business now, and grow it from the ground up.

1. Start Small

Facebook was started by college roommates in their dorm room, Microsoft was birthed in a garage by a college drop out, and Hewlett- Packard got started with less than $600. These are just a few of the many major companies that started out very small and with little capital.  After all, how many people actually remember that Amazon used to be an online bookstore?

Starting small is essential, especially if you are wondering how to start a small business with no money. Cut out as much overhead as you can and focus on getting your product to the customers.

2. Keep Your Day Job…For Now

It will be a challenge for sure, but working your business outside of your regular working hours, while keeping your current job if you have one, will allow you to put any profit from your business back into your business.  In essence, your business will be funding itself.

3. Keep Early Marketing Simple

In the early stages, simple is best. Offer free samples, leverage word of mouth, and start a Facebook page. As you build funds, you can increase your marketing strategy as well.

Be strategice as well. There is no need to market to the masses initially.  Keep it narrowed down to the market that you know will be interested.

How to Start a Small Business With No Money: Leverage Your Assets

Now, you do need to figure out how to get the funding you need.  If you have no money, you may struggle to get a small business loan.  As you are starting small and building revenue, consider what  assets you can leverage to get the cash you need.

There is always the option to use  your home or land as collateral for a loan.  Pretty much any bank will do that.  Yet, that understandably makes many uncomfortable. There are some better options.

401K Financing

401K financing is a flexible and powerful way to leverage assets that are in a 401(k) plan or IRA.  In as little as 3 weeks you can actually invest a portion of these funds into your own business. Then, you not only have more control over the performance of your retirement plan assets, but you also have the working capital you need.

This type of program even has the blessing of the IRS. In fact, they  have their own term for it. It’s called a Rollover for Business Startups (ROBS).

You do not have to submit financials or have good credit to get approval. In fact, all the lender will ask for is a copy of your two most recent 401(k) statements.

If the plan has a value of more than $35,000,  you can get approval. This is true even if you have bad personal credit. You can get however much of your 401(k) is “rollable.”

The plan you use cannot be from a business where you currently work. It will have to be from previous employment. Also, you can’t still be contributing to it.

Equipment Financing

This is a great option if you need equipment for your business and have no money to purchase it.  Equipment financing allows you to purchase or borrow hard assets for your business using said asset as security for the loan. You can use it to buy or lease any physical asset. This can include items like an industrial freezer in a restaurant or an oven or a company car.  You name it.

How to Start a Small Business With No Money: Use a Guarantor

What if you have no money and no assets? What then? You still have options. The easiest way to get funding for a business if you can’t do it on your own is to use a guarantor. Many entrepreneurs have friends or family that will sign a loan with them. Doing so tells the lender that, if you default, your guarantor will be responsible for the payments.

This is a better option for many, because the guarantor isn’t out any money up front, and they only have to pay if you do not.  Keep reading for one of our favorite options for guarantor funding.

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Credit Line Hybrid

What if there were a way to fund your business with 0% interest? The Credit Line Hybrid allows you to fund your business without putting up collateral, and you only pay back what you use.  Generally, you do need a personal credit score of 680 or above, and you can’t have any liens, judgments, bankruptcies or late payments.  However, if you do not meet the requirements, you have the option to take on a credit partner, which is in essence a guarantor. And yes, you can often get 0% interest for up to 18 months!

The great part is, this program reports payment to your business credit profile, meaning you build your business credit score regardless of whether you have a guarantor or not.

How to Start a Small Business With No Money: Other Options

If you do not have assets, your personal credit is not great, and you can’t find a guarantor, all is not lost. Here are some other possibilities.

Crowdfunding

Crowdfunding allows you to access tons of investors at once, and test the market at the same time. You market your business on the platform, and anyone who wants to can invest in the company.  Some platforms will even accept donations as low as $5 or $10 dollars, though most do require more.  With rewards-based crowdfunding, you get a trinket of thanks for your donation.  This may be anything from a thank you note to a free product.  With equity-based crowdfunding, which almost always requires $500 or more, investors get a piece of the company. There are a ton of crowdfunding sites to choose from, you just have to pick the one that will work best for your business.

One unique program is Kiva.  The money you get has to be repaid, but the loan is crowdfunded.  The interest rate is 0%, so even though you do pay it back, it’s free money.  You have to get at least five of your family and friends on board to donate to your business, and then you have to lend $25 to another company on the Kiva platform.

After that, submit a thorough business plan and you could be well on your way to a 0% interest loan.

Angel Investors

Now, an angel investor from an angel firm is going to want to know you have some money already, likely. But you don’t need to go through an angel firm, because anyone can be an angel investor. That includes friends and family, even your mom!  So, this is definitely an option if needed.

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Is it Even Possible to Start a Small Business Without Money?

In the strictest terms, no.  You have to have funds to start a business. However, there are ways to fund your business without having money in the first place. While knowing how to start a small business with no money is important, it is always important to understand how to set your business up to get the funding it needs into the future as well.

The key to that is to start building business fundability from the beginning. As you consider funding options for your small business startup, look for those that will help you build fundability.  As you set up, set your business up in a way that will help it become more fundable.  These things are best done at the beginning.

You can discover what funding options are available to you right now, and get a head start on fundability by speaking with one of our business credit experts.  Try a free consultation now!

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What Are AdChoices and How Do They Affect Your PPC?

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads.

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data.

Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used.

adchoices - lack of control over data

Theoretically, this is where AdChoices comes in. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks.

What is AdChoices?

AdChoices is nothing new. It’s been around since late 2010, and its roots go back even further. To properly understand what it does and why it matters, it’s worth taking a quick detour into the program’s history.

Concerned about the implications of advertisers capturing vast quantities of consumer data with no checks or balances in place, the U.S. Federal Trade Commission (FTC) began an investigation into the practice in 2009.

This investigation ruled that consumer privacy should be protected through stricter regulation around data collection. However, rather than directly implementing these regulations, the FTC called on the ad industry to regulate itself.

As a result, some of the biggest names in advertising joined forces under the Digital Advertising Alliance’s banner to establish the Self-Regulatory Program for Online Behavioral Advertising, which oversaw the launch of AdChoices in October 2010. Since then, it’s also been rolled out in Canada and across Europe.

The idea was that, by giving consumers an easy way to identify when online advertising data is being collected or used, people would feel empowered to manage their data and assume some level of control over the types of ads they see.

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. Many of the ads you see today are part of AdChoices, given that the program’s members include major advertisers and ad networks like:

  • Google
  • AT&T
  • Facebook
  • Microsoft
  • Procter & Gamble
  • Taboola
  • Yahoo!

You can identify those behavioral ads by looking out for the AdChoices icon, a lowercase “i” inside a triangle. It typically appears in the top-right corner of behavioral internet ads served based on your data:

what is adchoices

Clicking the icon will tell you more about why you’ve seen that ad or how the website in question collects data. You’ll also have the opportunity to opt-out of behavioral ad targeting.

Why Is AdChoices Important to Marketers?

There are a couple of reasons why AdChoices is such a big deal for marketers and advertisers.

Firstly, it should be apparent why self-regulation is better for the ad industry than being forced to adhere to many potentially far more stringent, government-enforced measures.

Secondly, it helps improve the user experience by ensuring (at least in theory) consumers are only served with ads they want to see.

Why Is AdChoices Important to Users?

Given how many internet users are concerned they have no control over how their data is collected and used online, AdChoices is broadly a good thing.

Simply put, it gives consumers more input into the ads displayed to them. If you see an ad you don’t like, you can hit the AdChoices icon and request to stop seeing it.

adchoices - stop seeing ads

You might have any number of reasons for not wanting to see an ad anymore. Maybe you don’t like the company in question for moral reasons. Maybe you have no interest in the product; you could have been looking for gift ideas for a friend or family member, but you bought something else and have no need for it yourself. Perhaps you disagree with the way it’s being advertised. Whatever the case, you can block it.

Some ad networks, including Google, also allow you to dig into why you’ve been served with a particular ad in the first place.

adchoices - personal information

3 Reasons to Use AdChoices

I know what you’re thinking: “PPC is a massive source of sales for my business. Why would I give the people I’m targeting the chance to switch off my ads?”

Actually, there are some excellent reasons for handing greater control and choice to your potential customers. Here are three of the biggest:

1. AdChoices Helps Marketers Target Users With Relevant Ads

Sure, you don’t want everyone to opt-out of your behavioral ad campaigns. However, at the same time, do you want to keep targeting people who actively dislike seeing your ads?

If you’re paying on a CPM basis (that is, you’re paying per 1,000 impressions), any impressions that reach the wrong people are money down the drain.

Even if you’re paying per click, it’s not helpful when your ads are served to people who don’t want to see them. Best-case scenario, those people will like you even less. Worst-case, they’ll also start deliberately clicking your ads with no intention to buy, burning your budget and skewing your figures.

There’s a flip side to this, too.

By giving consumers the opportunity to block ads they don’t like, there’s an increased chance of your ads being seen by the right people. That, in turn, means your campaigns generate better results.

2. AdChoices Helps Build Trust With Consumers

As shown by those Pew Research Center figures I mentioned earlier, consumers don’t exactly love online ads.

This is best demonstrated by the seemingly inexorable growth of ad-blocking software. Today, over one-quarter of U.S. internet users block ads on their connected devices, and while the increase in adoption has been slow, it’s also been consistent.

adchoices - use of ad blockers

Universal uptake of ad blockers would clearly be a disaster for brands and marketers. Admittedly, that day may never come, but advertisers shouldn’t be complacent.

AdChoices could be the solution, or at least part of it. By raising awareness of the initiative and explaining how data is collected for ad targeting purposes, the online ad industry will appear more transparent and trustworthy to consumers.

This mitigates the risk of those consumers becoming frustrated with the number of targeted adverts they receive and resorting to ad-blocking technology.

3. AdChoices Helps Marketers Run More Effective Campaigns

You heard me right: By enrolling in AdChoices and enabling consumers to block your ads, you can improve campaign performance.

How? Because being more open about how and why you collect data may make your ads more effective.

A study published in the Journal of Consumer Research analyzed the impact of transparency on how campaigns perform. Of the authors’ learnings, I found these three points particularly interesting and relevant:

  1. Consumers don’t automatically hate having their data captured: Instead, they’re broadly happy with it, as long as the data was collected from within the site (rather than from a third party) and was provided by the user, rather than inferred by the advertiser.
  2. Transparency doesn’t guarantee success: If you leverage third-party data and infer things about the user, owning up to it won’t help you. In fact, revealing these “unacceptable information flows” can harm your ad effectiveness.
  3. Platform trust is tied to performance: When consumers trust your website and the way you utilize their data, ad performance increases. They’ll spend longer on your site, click more recommended items, and purchase more.

3 Possible Drawbacks of Adopting AdChoices

Data transparency can improve ad performance, and AdChoices offers the transparency consumers crave. In that case, surely signing up to AdChoices is a total no-brainer?

Unfortunately, as with so many things in marketing, it’s not quite that simple. While there’s plenty of upside to AdChoices, there are also some pretty substantial drawbacks, such as:

1. Lack of Awareness Around AdChoices

The biggest criticism around AdChoices is that not enough people know what it is. Presumably, you’re a little hazy yourself, or you wouldn’t be reading this article.

Given the financial clout behind the program’s backers, it’s hard to understand why awareness of AdChoices is so low. A poll conducted in 2013, three years after its introduction, found just six percent of consumers were aware of the AdChoices icon. By 2018, awareness of the program had reached almost 34 percent.

awareness of adchoices

While that figure definitely represents a step in the right direction, it should be tempered by noting 28 percent of respondents said they weren’t familiar with any of the ad filtering or blocking programs presented to them, while 43 percent admitted they’d never used any of them.

Unless those numbers increase dramatically, it’s hard to see how AdChoices can achieve its stated aims of giving consumers greater control over their data.

2. Consumers Often Misunderstand the Purpose of AdChoices

Awareness isn’t the only issue. Even when consumers have heard of AdChoices, they often misunderstand why it exists.

As an example, in 2016, Advertising Standards Canada (ASC) received 283 complaints through the AdChoices platform, double the number from 2015.

That suggests the program was working as intended, right?

Sadly not. Of those complaints, only eight percent had anything to do with behavioral ads, which, if you remember, are the sole focus of the AdChoices initiative. In contrast, three-quarters were about different types of ads that weren’t targeted on data.

To make matters worse, of that tiny proportion of relevant complaints, most were from people who incorrectly believed opting out through AdChoices would stop them from seeing any online ads in the future. They contacted the ASC because they were annoyed ads were still being served to them.

AdChoices isn’t an ad blocker; it’s about seeing more relevant ads. For whatever reason, this message doesn’t seem to be getting through to consumers.

3. AdChoices Can Look Inconsistent

There are likely lots of reasons why consumers aren’t “getting” AdChoices, but it certainly doesn’t help that there’s so much inconsistency around the program and how the icon is implemented.

What do I mean by this?

See for yourself. First up, here’s an ad displaying the AdChoices icon in the top-right corner, but without the “X” icon next to it:

adchoices considerations

Next, here’s a different ad in which the AdChoices icon appears in the top-left instead:

adchoices inconsistencies

Even more confusingly, here are two separate ads for the same product, seen on the same website, within minutes of one another. These ads are more or less identical, yet one displays the AdChoices icon:

adchoices mailchimp ad 1

The other doesn’t:

adchoices mailchimp ad 1

This happens because different vendors and ad technology providers are responsible for serving ad impressions, and not all of those companies have joined AdChoices.

When this sort of inconsistency exists, how can we expect consumers to understand AdChoices and trust that it’s working for their benefit?

Conclusion

As you can see, there are some pretty significant concerns about the viability of AdChoices.

If it’s going to deliver its goals and make the world of behavioral ads better for consumers, it needs to be adopted by the vast majority of ad platforms and providers. Otherwise, it’s hard to imagine there’ll be much growth in awareness of the program or support for the objectives it’s trying to achieve.

That’s not to say the underlying principles of AdChoices are bad or wrong. Consumers clearly want greater control over their data and the way it’s used by advertisers.

However, with Apple, Google, and Mozilla taking steps to ditch the third-party cookies that power behavioral ads, the days of relying on this type of advertising could be numbered.

Maybe it’s time we give consumers what they want and turn to less invasive, more traditional tactics like contextual and keyword-based advertising?

What do you think about AdChoices? How would you cope without behavioral targeting?

How to Target Generation X Through Paid Ads

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers.

Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. As unique as each might be, they move through some experiences and stages of life together.

What makes Generation X so valuable? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads.

How Old is Generation X?

1965 to 1980 are typically known as the Generation X years.

The name “Generation X” was adopted from a 1991 novel written by Douglas Coupland called Generation X: Tales for an Accelerated Culture. Some say the name also gained popularity due to the generation’s refusal to be defined. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

What is Unique About Generation X?

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing.

While stereotypes can be harmful, we can look at their shared experiences to consider what motivates them, what they value, and what they might worry about in their current life stage.

The oldest of this generation grew up during the Vietnam War and the Watergate scandal. Others remember the Berlin Wall coming down.

Generation X adopted computers and the internet, lived through Y2K, and lived through the AIDS epidemic. Gen X is the first generation to have exposure to the internet for most of their lifetime, though most didn’t have access in childhood.

People often characterize Generation X as self-reliant, adaptable, independent, and ethical, with “big picture” thinking. They are occasionally viewed as skeptical, but you could also call them critical thinkers. They’re currently considered to be financially stable but also deal hunters.

Why You Should Target Generation X Through Paid Ads

Why should you target Gen X in marketing? Spending power is one reason. They make up about 25 percent of the population but bring home about 31 percent of the income.

There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent.

What brands does Generation X like right now? In their top 10 brands, you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Other categories can include solutions for the worries they currently face, such as aging parents, preserving their health and wellness, protecting their families’ safety, or helping them plan for retirement.

SaaS platforms offer flexibility and affordable ways to make consumers’ lives easier and better, both of which appeal to Generation X.

Strategies for Targeting Generation X Through Paid Ads

It’s wise to remember that the oldest of this group may act more like baby boomers, while the youngest may act more like millennials. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail.

Your online presence matters. Gen X shoppers tend to be careful researchers of companies and products before making purchasing decisions.

Ensure your website is clear, up-to-date, accurate, and full of reassuring information and reviews. If they don’t like what they see online, they’re going to move on, probably to one of your competitors.

Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion.

Missteps to avoid? A strong sell isn’t needed or welcomed and could be off-putting, so avoid overpromising. Additionally, 66 percent still shop in brick-and-mortar stores.

Run Paid Ads on Social Channels They Use the Most

Generation X consumers like social platforms, with nearly 78 percent of them being active on social media. Which platforms do they prefer? Statista shows:

  • 76 percent use Facebook
  • 70 percent use YouTube
  • 47 percent use Instagram
  • 40 percent use LinkedIn
  • 39 percent use Twitter

Don’t forget platforms like Pinterest and Etsy. Thirty-five percent of Pinterest users are between 30 and 49 years of age, and 27 percent are aged 50 to 64. The average Etsy seller is around 39 years old. The content on Pinterest leans heavily toward their interests, including DIY, cooking, and home projects.

Generation X - Pinterest DIY ideas

Create campaigns on each platform that target this group directly, and remember to use a range of ad types to ensure you’re capitalizing on these channels. For example, knowing they are heavy Facebook users, you’ll want to use all kinds of Facebook ads including images, dynamic ads, videos, and carousel ads to catch their attention.

Just remember that if they’re following brands on social media, they’re doing it to find out about promotions and discounts. Build some promotions and special offers into your social posting calendar just for followers and fans.

Create Ads That Appeal Specifically to Generation X

Generation X are loyal to their favorite brands but wary of invasive advertising. They don’t enjoy aspects of digital marketing that seem intrusive to their personal lives and aren’t fans of text messaging or retargeting.

They are more open to email marketing, and including offers and promotional codes in emails can be a great way to attract these customers.

Be authentic, and demonstrate that quality and service are essential elements of what you offer. You’ll need to create ads that speak directly to them, with ad copy and messaging that speaks their language. Use images that reflect real people and the daily lives of Gen X.

They’re mobile-friendly, and 90 percent of them own smartphones. Ensure your website and e-commerce store are optimized for mobile to deliver a great experience and convert visitors to customers.

Incorporate Reviews in Your Paid Ads for Generation X

Brand loyalty means building trust, and this generation wants social proof. Show and tell them they can trust you to deliver on your promises.

Share case studies, display testimonials, enable platforms that invite reviews, and share your best reviews via your advertising.

Enlist strategies to garner more reviews, then use them in your advertising. Use the insights you gain from studies to create ads that feel even more relevant and meaningful to your audience.

How can you inspire your customers to leave more reviews?

  • Offer multiple ways for them to leave reviews.
  • Make sure the review process is quick and easy for your customer to use.
  • Share positive reviews from other customers.
  • Offer incentives.
  • Respond to all reviews.
  • Work to find solutions with frustrated customers.

Watch for signs that your customer is happy enough to leave a positive review before asking. Good times to ask might be after they’ve expressed satisfaction, when they reordered a product, when they refer you to a friend, or mention or tag you on social media sites.

What can you do with the feedback you gain from customer reviews? Add snippets to your paid ad to help coax searchers choose your ad to click and use reviews, ratings, and testimonials in your ad creative.

Adding social proof to your paid search listings can help you stand out and increase click-through rate (CTR). This can increase your Quality Score, eventually lowering your costs per click (CPC) and increasing your sales.

Get creative and use customer reviews in paid social media ads, being careful to protect your customers’ privacy. Add a quote or line of a testimonial to your email marketing. Add them to your homepage to help attract organic traffic as well.

Create Paid Ads That Appeal to Generation X Emotions

Generation X is currently at an age where nostalgia can be an effective element in advertising. They like reboots and throwbacks.

Is it that they’re more emotionally connected to the past or nostalgic than other generations? Not necessarily. Generation X has access (and the first significant access) to all their memories and old favorites. They also have access to platforms that allow them to share this content and connect with others based on it.

Generation X is interested in past events, entertainment, pop culture, and music. Seventy-five percent of Generation X spends their YouTube time watching nostalgic content, such as videos relating to past events or people. They also like to watch video content to learn DIY skills and to follow news and current events.

This McDonald’s commercial featuring Jason Alexander from Seinfeld has over 2.5 million views on YouTube. While there may be a few younger viewers catching these classics, you can bet that many Generation Xers remember watching it when it first aired on TV.

How can you use this in your advertising? Stir up nostalgia with throwback elements that remind them of their favorite TV commercials, programs, or movies from when they were younger.

Build and Advertise a Loyalty Program in Your Paid Ads for Generation X

Creating a loyalty program can be an excellent way to reach Generation X. Known for brand loyalty, Gen X is likely to appreciate and respond to companies who reward their loyalty.

They like to stick with brands they trust, so relationship building is important. Often overlooked by marketers, Generation X can be won over by feeling part of an exclusive group.

Building these connections over time will help ensure Generation X shoppers stay loyal and not wander to competitors. If you can show them you care with excellent service and programs that make them feel important, they’ll stick around.

What should loyalty programs include? Generation X likes special treatment, limited offers, and extra attention on special occasions. They’re likely to appreciate birthday promotions, recognition on special anniversaries, and special discounts and events.

Examples of Paid Ads for Generation X

The best Generation X marketing examples will use platforms that they use and target their interests and values. Typically, effective ads with this group will target Generation X marketing characteristics and use elements of nostalgia to help build connections quickly.

Watch for crossover ads that use nostalgia to catch the attention of Gen X, like the Domino’s and “Stranger Things” commercial. In this ad, one of the main characters from a popular TV show of the past few years recreates a memorable sequence from Ferris Bueller’s Day Off, a 1986 movie well-known to this generation.

Younger consumers will recognize the “Stranger Things” actor. Nearly every Gen Xer will catch the reference and the cameo from one of the original actors.

When a company decides to tap into “Transformers,” “Teenage Mutant Ninja Turtles,” and “Robocop,” they’re targeting a specific audience.

These movies came out during formative years for Generation X and when used in ads, can create instant rapport between a Gen X consumer and the brand.

Conclusion

It’s true that each generational group behaves differently, has different motivations and views, and consumes media differently than the others.

Learn a little about how Generation X lives and what they love before writing your ad copy, then let your language and ad copy show that they are your focus. Often ignored, this “middle child” generation is likely to respond positively to being noticed and understood.

Learning more about these differences can help you target these groups with paid ads that are likely to resonate instead of blanket advertising that misses everyone.

Remember, you don’t have to master this yourself! Reach out for expert help with digital marketing so you can connect with valuable audiences in effective ways.

What could targeting Generation X with paid ads do for your business growth?

New comment by dman7 in "Ask HN: Who is hiring? (January 2021)"

WorkPatterns (www.workpatterns.com) | Full Stack Engineer | San Francisco, Los Angeles or Remote (West Coast Only) | Full Time

WorkPatterns is reimagining people management to help modern managers and their teams stay connected and operate more effectively. We’re a collaborative tool tool that brings your 1:1s, team work, feedback, recognition & goals – all in one place. We have revenue, growing significantly week over week, have amazing customer testimonials and backed by Founders Fund. Check out what one of our customers wrote – https://www.linkedin.com/feed/update/urn:li:activity:6745326…

For this role, we’re looking to add someone who wants to level up in their career. You’ll have a voice in product direction, own features end-to-end, and collaborate with design & product.

Tech Stack: Ruby on Rails, React/Redux, PostgreSQL.

Ping me at dmitri at workpatterns.com

Stock exchange dangers: Is my cash actually worth it?

Securities market dangers: Is my cash actually worth it?

Conserving your cash in a financial institution does not tempt you, seeing it use also little development capacity. You transform to the supply market.

Wait! Are the threats associated with purchasing the stock exchange worth my cash? Spending is a great device to raise you cash, however you need to recognize and also maintain an open mind what to search for.

It goes without saying, purchasing supplies is a danger. There are some dangers that thankfully, you can regulate.

Real, some obtain rich in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. If you actually require to spend in these supplies, you have to maintain a continuous eye on them and also attempt to offer them when they begin to level off or decline.

Essentially, it implies getting a little bit of a whole lot of various kinds of bonds and also supplies. In that means, if one supply obtains down, one more one of your supply could be up and also will certainly aid you recuperate some of your losses.

There are additionally business that use “security supplies”. It will certainly be an audio choice to have numerous shares of firms such as this in your profile. This is due to the fact that such supplies seldom vary and also usually provide a stable and also sluggish development, hence providing you a guarantee in your financial investments.

Spending in these supplies could provide you a greater return yet in the lengthy run, these supplies will certainly simply offer you concerns. Check Out the Wall Street Journal or see the supply records on information networks to understand even more regarding your supplies.

Are the threats included in spending in the supply market worth my cash? Real, some obtain well-off in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. In that method, if one supply obtains down, an additional one of your supply could be up and also will certainly aid you recoup some of your losses. Spending in these supplies may offer you a greater return however in the lengthy run, these supplies will certainly simply provide you fears. Review the Wall Street Journal or view the supply records on information networks to recognize even more regarding your supplies.

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New comment by marton_s in "Ask HN: Freelancer? Seeking freelancer? (June 2020)"

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How to Get Business Credit Cards No Personal Guarantee

Business credit cards, no personal guarantee, are an actual thing.  Not aren’t for everyone though. We are going to tell you who can get them, and what to do if you can’t. 

Decoding the Secret of Business Credit Cards, No Personal Guarantee Needed 

It sounds like an ancient myth doesn’t it?  The idea that you can get business credit cards, no personal guarantee necessary?  The truth is, unlike the fountain of youth and the lost city of gold, these creatures do exist.  They are rare however, and it takes a seasoned business explorer to land one. What does it take to capture the rare beasts that are business credit cards no personal guarantee?  What kind of businesses are they meant for? How can you get one? We answer all of these questions and more. 

Why Are Business Credit Cards No Personal Guarantee So Rare?

The reason why these cards are so rare is that a lack of personal guarantee is risky to the lender.  Typically, a business needs to have $1 million to $4 million in revenue annually to qualify. In addition, there is a minimum annual charging requirement for most of these cards of $250,000 to $1 million.  Many also require there to be at least 15 cardholders. If you are a new, smaller business such as one just starting to grow out of your home, you will not qualify.

Check out how our reliable process will help your business get the best business credit cards.

Even if you do meet these qualifications, there are not a ton of options for business credit cards no personal guarantee. One reason for this is that virtually all lenders consider the finances of the business and it’s owners to be tightly interwoven. They aren’t necessarily wrong either.  According to the SBA

  • 8% of start-ups use personal credit cards for financing, versus just 2% using business credit cards.
  • One-third of businesses fail within two years, and half don’t make it five years.
  • Personal savings are the top source of start-up capital, used by nearly 6 in 10 companies.

The issue then becomes one of trust and stability, creditworthiness if you will, between the card issuer and the business.  The credit card company just wants to get paid. If they can have a personal guarantee, they feel some level of security. How can a business accomplish the level of creditworthiness necessary to get business credit cards, no personal guarantee needed?

Develop a Relationship, or Use One You Already Have

If you are already with a bank that offers a credit card and you have handled your business with them well, you may be able to negotiate for business credit cards, no personal guarantee.  This could be true even if you do not meet the standard qualifications typical for this type of card.  

It’s not a given, but if your relationship is long and proves extreme creditworthiness with no overdrawn accounts or late payments, you have a chance. The bank just has to be able to see that they can trust you.

Wait Until You Meet the Revenue and Size Banks Want

Those businesses that meet the revenue and size requirements are not guaranteed to get business credit cards no personal guarantee, but they certainly have a better shot than those that do not.  Another thing that can help is having several years in business. If you beat the odds and stay in business 5 years or more, your chances are even better.  

The thing is, these cards are most often are from specific stores.  You can usually use them only at those stores. That means that even if you are able to get business credit cards no personal guarantee, your spending options may be severely limited. 

Regardless, these types of cards are few and far between.  However, they do exist. 

Here are a Few Business Credit Cards, No Personal Guarantee

We list a few of the ones that are out there, what they offer, and what they require for approval below. 

Brex Corporate Card

This card is a stand out.  It isn’t connected to a specific retailer so it is much more flexible than other business credit cards no personal guarantee.  In addition, you can earn rewards! Specifically, you can earn one point per dollar on purchases. You can also get credits and discounts on certain services . 

Check out how our reliable process will help your business get the best business credit cards.

One condition is that you have to pay the balance in full each month.  It isn’t revolving credit in the traditional sense. You cannot carry a balance. 

Even though they do not require a personal guarantee, Brex knows exactly what it is looking for in a cardholder. They want innovative businesses that use modern technology. In addition, they want to see a healthy business specific bank account.  It is best if it maintains a balance of $100,000 or more.  

The Brex Corporate Card has no annual fee.  It also offers other reward levels based on the type of spending, in addition to the 1 point per dollar spent on regular purchases.  These include: 

  • 7x points on taxis and ridesharing services
  • 4x points on flights, AirBnbs, and hotels when you book with Brex
  • 2x points on software purchases that are recurring

There is an introductory offer of 30,000 bonus points and card fees waived for life after approval. Other perks include credit for ZenDesk and Amazon Web Services.  There are discounts on WeWork and Salesforce also.

In addition to a business bank account with $100,000 balance, they also want you to have an EIN.

Bremer Bank Visa Signature Business Company Card

The Bremer Bank Visa Signature Business Company Card is an actual business credit card, no personal guarantee necessary.  It also has high income requirements and still prefers to work with medium to large businesses.  If you are able to get one, you will enjoy no annual fee and a rewards program. 

To qualify, you must have at least $1,000,000 in annual revenue and $350,000 in net annual income for the previous two years. 

business credit card no PG Credit Suite

Shell Small Business Card

The Shell Small Business Card is only good at Shell gas stations, and it offers no rewards.  The best thing about it other than it being one of the few business credit cards, no personal guarantee required, is that it can be a nice tool for employees on the road a lot.  It offers options such as purchase limits and specific station limitations.  There is no annual fee, but cardholders have to be associated with a government entity, nonprofit, or earn at least $1 million annually for the past 3 years. 

Sam’s Club Business Mastercard

Surprisingly, the Sam’s Club Business Mastercard is one of the more flexible options for business credit cards no personal guarantee.  You are not limited to using it only at Sam’s Club. In fact, you can use it anywhere they accept Mastercard.  It also offers great rewards on gas, dining, and travel.  

There is no annual fee, but you do have to have a Sam’s Club membership.  Currently you get a $20 statement credit if you spend $50 or more at Sam’s Club the same day you open the card.  Rewards include 5% cash back on gas up to $6,000 in a year. After that, you get 1%. There is also a 3% cash back on dining and travel rewards, and 1% on all other purchases.  

To get this card, the business must make $5 million or more per year.  It also must be in business for at least 2 years and have more than 10 employees for there to be no personal guarantee requirement. 

Office Depot OfficeMax Business Credit Account

Similar to the Shell card mentioned above, the Office Depot OfficeMax Business Credit Account is not known for its flexibility.  It is only good at Office Depot stores, officedepot.com, and OfficeMax.  They do not offer rewards, but there is an introductory bonus. If you spend at least $150 in the first 60 days after opening the account you get a $50 statement credit. 

To qualify for this card, your business must be at least three years old with over $5 million in sales annually. 

A Personal Guarantee Does Not Mean a Hit on Your Personal Credit

It is important to remember that just because a credit card requires a personal guarantee, it doesn’t necessarily affect your personal credit.  While strong business credit may not get you out of a personal guarantee, it can help protect your personal credit report.

Many cards will only do a soft pull on your personal credit, and then they will report your payment activity to your business credit.  For this to happen however, you have to have established business credit. That doesn’t happen automatically.

What if You Do not Qualify for Business Credit Cards with No Personal Guarantee? 

The truth is, if you are a small business, it is very unlikely you are going to qualify for small business credit cards no personal guarantee.  This means that you are going to have some personal liability for your business debt. There are ways to protect yourself however, both when it comes to liability for business debts and personal credit. 

For example, if you formally incorporate as a corporation, S-corp, or LLC, you will significantly increase your liability protection.  As luck would have it, this is also something that you need to do to begin to establish business credit separate from your personal credit.  

Another thing you need to do to establish business credit is get and EIN and set up a dedicated business bank account.  Since most business credit cards like to see these things anyway, it’s a good idea to go ahead and get the ball rolling. 

Other Steps to Building Separate Business Credit

In addition to formally incorporating, getting and EIN, and having a separate business bank account, there are a few more things you need to do to separate your business from yourself and begin to build credit for your business separate from your personal credit. 

For example, your business needs contact information that is separate from your own. That means a business phone number and business address that are listed in the business directories.  You also need a dedicated business email address, and it needs to have the same URL as your website. It can’t be from a free service like Yahoo or Gmail. 

Speaking of a website, you definitely need one.  These days, if you do not have a website you basically do not exist.  However, it can’t be just thrown together. You need to have it professionally designed.  Also, pay for hosting. Free hosting services look unprofessional. 

Check out how our reliable process will help your business get the best business credit cards.

Then, head over to the Dun & Bradstreet website and get yourself a D-U-N-S number.  You have to have a D-U-N-S number to have a credit file with Dun & Bradstreet. Since they are the largest and most commonly used business credit reporting agency, you definitely need this number. 

How Do You Get Accounts to Report to Your Business Credit?

Okay, so here is the secret that few know.  It can seem virtually impossible to get credit accounts that will report to the business credit reporting agencies because, you have to have credit to get credit.  However, if you set up your business correctly, like noted above, you can open tradelines with vendors in the vendor credit tier. These are starter vendors that will give you net terms on invoices without checking either credit report.  Then, they will report your payments. If you apply with your business information, like your business phone number, address, and EIN instead of SSN, then they will be reporting to your business credit report. 

When you get enough of these types of accounts reporting, you will be able to apply for cards in the retail credit tier.  These are cards for stores Best Buy and Office Depot. Then, after enough of those are reporting, you will be able to apply for cards in the fleet credit tier.  This includes cars like Fuelman and WEX. Finally, after you have enough accounts reporting positive payment history to your business credit report, you will have strong enough business credit to apply for card in the cash credit tier. 

This are high limit, lower interest, awesome rewards cards that are not limited to specific retailers or types of expenses.  While they may still require a personal guarantee, if you follow the steps outlined, they will not affect your personal credit. 

Business Credit Cards, No Personal Guarantee:  They Do Exist, but They are Few and Far Between

Business credit cards, no personal guarantee required, do exist. However, they are rare, and they are not easy to get.  Realistically, it isn’t feasible for a small business to make finding these cards a goal. A more productive goal is to work to build strong business credit and to run your business on the merits of its own credit report. 

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