Author: Helen Esposito

New comment by sanedigital in ""

SEEKING WORK – REMOTE

I help non-technical founders build and launch Million Dollar MVPs.

Are you a non-technical founder struggling to find technical partners to help make your startup vision a reality?

I’ve spent the last ten years obsessing about how to help founders like you get their startups off the ground and into the marketplace.

Since leaving Google in 2015 and starting No Nerds No Problem, I’ve grown this company to 10+ nerds across 4 different countries, been featured in Bloomberg, and have helped more than 25 companies launch their MVPs and raise a combined $650M in fundraising.

And I can help you do the same.

Here’s what my clients have to say:

“Before we started No Nerds’ process, I wasn’t sure it would be worth it. Having gone through it, I can’t imagine it going any other way.”
– Sachin Gulaya (CEO, Alpine Vapors)

“James and his team stepped in at a critical moment in Wellness 4 Humanity’s trajectory and delivered exactly what we needed to hit our deadlines.”
– Lian Pham (Founder, Wellness 4 Humanity)

“After three years of other agencies promising a lot but delivering little, getting to test a prototype after just a few weeks was very cool. From the first time we sat down, I really felt James got what I was trying to do.” – Andy Lin (Founder, Self Portrait Project)

Schedule a 15-minute chat with me here: https://calendly.com/nonerds/explore

Non-technical founders can download my 55-page guide to building Million Dollar MVPs at https://nonerds.com

Email: james@nonerds.com

LinkedIn: https://www.linkedin.com/in/sanedigital/

Keywords: app development design mvp web mobile ios android react native product cto startup

How to Do Multiple Location SEO

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe.

It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business.

How to do multiple-location SEO? Here are some of the tips you need to know.

What Is Multiple-Location SEO?

To attract locals from various locations, you probably need to adopt a local SEO strategy.

Imagine your business has franchises or branches in various cities or countries. You can serve multiple areas or ship products internationally or worldwide.

How do you attract traffic from consumers based on a particular location? The solution is multiple-location SEO.

Multiple-location SEO helps you improve your search traffic from various locations. This way, locals who make searches related to your niche or services can see your website at the top of search results.

For instance, a search for McDonald’s in New York leads to Google search results with information on nearby branches in the city.

multiple location SEO mcdonalds new york

If you were traveling to Las Vegas, you’d also find branches and website results about McDonald’s that are related to your location.

multiple location SEO mcdonalds las vegas

In short, multiple-location SEO lets search engines differentiate between multiple locations. Hence, local customers can get relevant information on the products and offerings available in nearby outlets.

If you want more in-depth information about how this works, check out my definitive guide to SEO.

What’s the Benefit of Multiple-Location SEO?

What makes multiple-location SEO good for business? Here are some of the benefits you need to know.

1. Boost Local Marketing Results

Taking advantage of Google’s multi-location SEO features can boost your marketing efforts.

Google offers location-based data, such as drop pins on digital maps with information on your business’s exact address, opening hours, and other relevant information. First-time customers can also use the “Street View” function to find your outlet easily.

For example, when a tourist searches “Starbucks near me” on Google, you’ll get a map with information on nearby outlets, links to their website, and directions.

multiple location SEO starbucks

2. Attract Local Customers

Of course, multiple-location SEO can attract more local customers within the vicinity of your outlet.

According to website design company Go Gulf, 46 percent of all Google search results pertain to local information. Also, 72 percent of consumers that conducted a local search visited a store within five miles from their current location.

These numbers show incorporating a multiple-location SEO strategy is good for business.

When customers search for a local establishment offering a specific product or service, the search results will present the local businesses that specialize in it.

Food enthusiasts based in Washington, D.C. looking for a restaurant can conduct a search for “restaurants Washington.” Popular restaurants in the area will be displayed in the search results.

multiple location SEO - restaurants washington

3. Boost Brand Awareness

Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages.

When customers use keywords related to your business’s offerings, your product pages could appear in the top search results.

Imagine a new resident browsing for items for his apartment in Washington, D.C. He conducts searches like “mattress Washington,” or “furniture Washington.” Businesses that are optimized for SEO within these locations will appear at the top of search results.

The bottom line is adopting a local SEO strategy can increase sales. Businesses who want to improve their visibility in a local area can improve their local presence.

Should E-Commerce Businesses Optimize for Multiple Locations?

More consumers have shifted to e-commerce because it is fast and convenient.

The unique advantage of e-commerce is its ability to cater to consumers from various locations, states, or countries.

Even if your e-commerce business is based in the U.S., your online shop will be viewable to consumers in countries like France, Italy, or Germany. All you need to do is enable international shipping, and you’re all set.

Sadly, international customers won’t be able to find your business if they can’t find you on the search engine. Hence, adopting a multiple-location SEO strategy is crucial for your business’s profits.

Multiple-location SEO is not merely about attracting traffic to your website. You can also use it to attract customers to your regional website and create unique pages and content for a particular location.

Let’s say you’re a clothing retailer catering to international customers.

Online stores in Singapore may offer different products compared with your e-commerce store based in the U.S. As a result, you can build a multiregional site to accommodate consumers within these locations.

An example is clothing retailer Uniqlo, which has an online website for Singapore.

multiple location SEO uniqlo singapore

It has a separate online store for US consumers.

multiple location SEO uniqlo united states

With multiple-location SEO, Singaporean consumers will be redirected to your Singapore website. They’ll be able to view products which they can purchase and ship to their homes. Likewise, consumers based in the U.S. will also enjoy these same benefits.

Furthermore, you can adjust to local trends and create exclusive product lines that interest local consumers. When consumers search for these products, they’ll view them on your local website.

Steps to Optimize for Multiple Locations

How can you optimize your store for multiple locations? Here are some tips you need to know.

1. Create a Page for Each Location on Your Website

The first step is to create pages based on your business’s or consumers’ location.

You can get this done by building a logical site structure to make it easy for search engines to find landing pages dedicated to a particular area.

For example, if your e-commerce store had various locations, then you can adopt the following URLs:

yourecommercestore.com/locations/newyork (for a specific state)

yourecommercestore.com/locations/newyork/manhattan (for a specific district)

Let’s say you have a store at East River Plaza in Manhattan. Then, you can use the following URL:

yourecommercestore.com/locations/manhattan/east-river-plaza

2. Optimize Each Page for the Location

Google won’t know your page is for a specific location unless you make an effort to optimize it.

This involves including the location in your title tag and meta description. Consider this search result for restaurants in New York City. The title, URL, and description have the keywords “restaurant New York City,” which helped it earn a top spot in the search results.

multiple location SEO new york restaurants

3. Create Localized Content for Each Location

Next, you’ll have to create localized content based on the products and services available in a particular location.

E-commerce stores with distinct products and services based in each region could consider creating the following landing pages:

  • Store location: Create dedicated landing pages with information about your physical outlets (if any). Ideally, this should include your opening hours, address, map with your location pinned, and directions.
  • Images: Add photos of your physical outlets (if any).
  • Product pages: For products available in a particular location only, create product pages optimized based on location. For example, the McDonald’s Korea website has a menu page based on their current location.
multiple location SEO mcdonald's korea
  • Service pages: Describe the services you offer in the particular location.
  • Blog posts: Create blog posts designed to attract local customers based in a particular region.

These efforts ensure local customers will find information that is relevant to them when they check out your website and make a purchase.

4. Sign Up for Google My Business

Create a Google My Business account with listings for each location of your business.

You can check out my blog post on How to Optimize Google My Business to learn the basics about creating your listing.

A good listing should include basic business information, product photos, reviews, and social media pages. According to BrightLocal, 5 percent of Google My Business listing impressions lead to calls, clicks, or inquiries about the direction.

Take, for instance, this listing for Miyako Sushi based in Pennsylvania. The listing includes reviews from the web, popular times, website link, address, contact information, and any other pertinent facts to consumers.

multiple location SEO miyako sushi

This Google listing has all the information that consumers need to learn about the business. They can make an order, read reviews, and visit the website with the click of a button.

5. Showcase Reviews

Consumers regularly search for reviews before considering a purchase from an online store.

According to the State of Online Reviews by Podium Market Research, 93 percent of consumers said online reviews could influence their buying decision.

A Bright Local study found transitioning from a 3-star to a 5-star average rating on Google can lead to 25 percent more clicks. Businesses that achieved a 5-star rating also took around 69 percent of clicks in the local search, beating other competitors by a large margin.

Customers can easily write a review by clicking on your Google My Business listing.

Let’s use the previous example on Miyako Sushi and look at the reviews.

Shortly after, you’ll be able to view a pop-up with an option to “Write a Review” in the upper-right corner.

multiple location SEO write a review

To get more reviews, create an email asking customers to leave a review after making their purchase. You can also share reviews or testimonials to encourage customers to share their experiences with your business.

For better results, you could give customers a small incentive to leave a review, such as coupons or freebies.

6. Create Local Business Listings for Each Location

Besides Google, you can create local business listings on sites like Yelp and Bing to improve your local search results.

Similar to Google My Business listings, this should include relevant business information such as location, hours, and directions.

Here’s an example of a listing on Yelp for the Atlanta Breakfast Club:

multiple location SEO atlanta breakfast club

As you can see, there’s crucial business information, such as links to reviews, health and safety measures, website links, and contact info. This information will help you attract local customers or tourists researching breakfast restaurants in the area.

As we’ve mentioned previously, consumers love businesses with reviews, so ask consumers to leave a review on these listing websites. In case there are any negative reviews, be sure to respond so you can satisfy frustrated customers and increase your average review rating.

You can also add links to these listings on location-specific pages on your website. This way, customers will be able to get the information they need with the click of a button.

7. Build Backlinks for Each Location

Backlinking is a crucial part of multiple SEO.

Businesses who want to improve their rank across multiple locations will need to build backlinks to individual pages for each location on their website.

You can get this done by reaching out to bloggers in your community.

If you own a restaurant, consider getting in touch with a food blogger so they can write a blog post or review about their experience. You can also get in touch with vloggers in your area to post video content about your restaurant online.

Host or participate in events within your community to get featured on local websites. Partner with organizations that can help you make an impact and build connections with locals. Network with journalists who can get you involved in newsworthy events and get you published in local publications.

The more backlinks you earn, the more likely you will boost your rankings in local search results.

Conclusion

Multi-location SEO can bring a lot of benefits to your business.

Not only does it provide you with an opportunity to increase brand awareness, but you’ll also attract local consumers. Since many people conduct local searches, you can even improve your customer acquisition results.

To reap the benefits of this SEO strategy, you’ll have to create a page for locations relevant to your business and optimize the page. Afterward, get reviews and create local business listings so customers will have a good evaluation of your business.

Follow the steps in this post, and you’ll be on your way to increasing local traffic to your website.

How will you do multiple-location SEO for your business?

Credit Card for Bad Credit Score

Are You Looking for a Credit Card for Bad Credit Score?

Did you know that it’s possible to get a credit card for bad credit score? Yes, really!

We researched lots of company credit cards for you. So, here are our choices.

Per the SBA, business credit card limits are a whopping 10 – 100 times that of personal credit cards!

This shows you can get a lot more money with company credit cards.

And you will not need collateral, cash flow, or financials to get small business credit.

Credit Card for Bad Credit Score: Business Credit Card Benefits

Benefits can vary. So, make sure to pick the benefit you would prefer from this selection of alternatives.

And always check rates on the appropriate website.

Credit Card for Bad Credit Score, Not Calling for a Personal Guarantee

Brex Card for Startups

Look into the Brex Card for Startups. It has no yearly fee.

You will not need to provide your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN.

Nevertheless, they do not accept every industry.

Likewise, there are some industries they will not work with, as well as others where they want more paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on travel. Likewise, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have bad credit (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/

Credit Card for Bad Credit Score: for Fair Credit

Capital One® Spark® Classic for Business

Have a look at the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 26.99%. You can earn unlimited 1% cash back on every purchase for your company, without any minimum to redeem.

While this card is within reach if you have average credit scores, beware of the APR. However if you can pay on schedule, and completely, then it’s a bargain.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/

Score the best business credit cards for your business.  Check out our professional research.

Credit Card for Bad Credit Score for Extravagant Travel Points

Flat-rate Travel Rewards

Capital One® Spark® Miles for Business

Check out the Capital One® Spark® Miles for Business. It has an introductory annual fee of $0 for the first year, which after that rises to $95. The regular APR is 20.99%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.

This card is great for travel if your expenses do not fall into standard bonus categories. You can get unlimited double miles on all purchases, with no limits. Earn 5x miles on rental cars and hotels if you book via Capital One Travel.

Get an introductory bonus of 50,000 miles. That’s the same as $500 in travel. But you only get it if you spend $4,500 in the initial 3 months from account opening. There is no foreign transaction fee. You will need a good to excellent FICO score to qualify.

Earn 50,000 bonus miles if you spend at least $4,500 within 3 months of your rewards membership enrollment date

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-miles/

Score the best business credit cards for your business.  Check out our professional research.

Hotel Credit Card

Marriott Bonvoy Business™ American Express® Card

Take a look at the Marriott Bonvoy Business™ Card from American Express. It has a yearly fee of $125. There is no introductory APR offer. The regular APR is a variable 15.74 – 24.74%. You will need good to superb credit to get this card.

Points

You can earn 100,000 Marriott Bonvoy points after using your card to make purchases of $5,000 in the initial 3 months. Get 6x the points for qualified purchases at participating Marriott Bonvoy hotels. You can get 4x the points at United States restaurants and filling stations. And you can get 4x the points on wireless telephone services purchased directly from American service providers and on American purchases for shipping.

Get double points on all other eligible purchases.

Rewards

Also, you get a free night every year after your card anniversary. And you can earn one more free night after you spend $60,000 on your card in a calendar year.

You get free Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and get an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.

Find it here: https://creditcard.americanexpress.com/d/bonvoy-business/

Not Qualifying for a Credit Card for Bad Credit Score? Then Try Working with a Credit Partner

Our Credit Line Hybrid could be within reach. But the trick is to work with a credit partner.

If your credit partner has good personal credit, then a hybrid credit line could be the perfect solution.

How Much You Can Get

You can get up to $150,000, even if your business is a startup.

Qualifying for Our Credit Line Hybrid

To qualify, your credit partner’s personal credit score should be at least 685. And they can’t have any liens, judgments, bankruptcies, or late payments. Plus, in the past 6 months they should have fewer than 5 credit inquiries. And they should have less than a 45% balance on all business and personal credit cards.

It’s better if you or they have established business credit as well as personal credit. See creditsuite.com/business-loans.

Score the best business credit cards for your business.  Check out our professional research.

You Won’t Need a Credit Card for Bad Credit Score if You Improve Your Personal Credit – Here’s How

Your personal credit score comes from a few basic measurements.

One is the mix of credit you’ve got. Hence, if you only have a credit card, getting an auto loan can enhance your credit mix.

Another is the number of recent inquiries. This is about the best argument against credit shopping. And inquiries stay on your personal credit report for years! So try to curb any tendencies you might have to shop around for credit.

More Ways to Improve Your Personal Credit Score

The average age of your accounts also comes into play. Therefore, if you aren’t using a card anymore – do not cancel it! But recognize that, eventually, the credit issuer will close it. As a result of this situation, if you won’t be tempted to overspend – try to use a less often used card maybe once every couple of years.

Yet another factor is your utilization percentage. That’s a simple math formula – it’s just used credit divided by total available credit. And this is for both individual cards and all of your credit. Try to keep this percentage under 30% if you can.

The Biggest Way to Improve Your Personal Credit Score

We saved the best for last! Your best way to improve your personal credit score is to just pay your bills on time, and in full. Just paying the minimum amount every month will never get you out from under debt. It’s essentially designed to keep you in debt, indefinitely.

Responsible financial stewardship will never steer you wrong – and then you’ll have a lot more credit card choices.

The Very Best Credit Card for Bad Credit Score for You

Your straight-out ideal company credit cards depend upon your credit history and scores.

Just you can choose which features you want and need. So, to do your research. What is outstanding for you could be disastrous for another person.

And, as always, make sure to develop credit in the recommended order for the best, speediest benefits.

The post Credit Card for Bad Credit Score appeared first on Credit Suite.

New comment by nraf in "Ask HN: Freelancer? Seeking freelancer? (January 2021)"

SEEKING WORK | GMT+10 (Melbourne, Australia) | Remote | Full-Stack Software Engineer Full-stack developer with over 10 years full-time experience across frontend, backend, architecture and devops. Enjoy working with start-ups and scale-ups with a lot of hands-on experience implementing things from scratch, and scaling them out. Strong believer in building quality, well-tested robust solutions and …

The post New comment by nraf in “Ask HN: Freelancer? Seeking freelancer? (January 2021)” first appeared on Online Web Store Site.

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SBA Loans for Equipment Loans?

There are so many different types of business loans out there, it can be hard to figure out which type you actually need. Even harder is figuring out which type you actually qualify for.  For example, if you need to buy new equipment, equipment loans would seem to be the way to go, right? Even then, do you go with SBA loans, traditional loans, private lenders? 

SBA Loans for Equipment Loans: When Do You Need One and What to Do When You Don’t Qualify

The truth is, it’s not always so simple.  Sometimes, traditional loans work best for equipment purchases.  However, there are occasions when other options may fit your specific situation. But, when are those times? Furthermore, what are the other options?

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive.

SBA Loans for Equipment: What are Equipment Loans?get loans for equipment Credit Suite

Equipment loans, whether SBA loans or not,  are loans that are secured by the equipment being financed. For example, if you bought a new industrial freezer and financed it with an equipment loan, then the freezer would serve as collateral for that loan.  

The beauty of equipment loans is that you get the lower interest rates and better terms that typically come with secured financing.  The problem is, that isn’t always enough to qualify. 

SBA Loans for Equipment: What Qualifies as Equipment?

Equipment is not attached to the property, but the assets are longer term generally speaking. This includes things like heavy duty copy machines, industrial freezers and ovens, and more. These things can be used as collateral to secure a loan to purchase them.  

SBA Loans for Equipment: When Do Equipment Loans Work Better Than Other Loans? 

Using the equipment as security doesn’t get you out of needing to meet requirements like minimum credit score and income.  However, if you do meet these requirements and therefore qualify for the loan, the collateral can help you snag better terms.  Interest rates will almost definitely be lower, depending on other factors. 

SBA Loans for Equipment: Other Options for Equipment Loans? 

What if you don’t meet traditional requirements for equipment loans? There are other options. 

SBA Loans:  Options for Equipment Loans

The SBA has a few loans programs that work well for equipment financing. 

7(a) Loans 

This is the main program at the Small Business Administration. Through it, borrowers can get federally funded term loans up to $5 million. This money is available  for expansion, working capital, and other things as well as, purchasing equipment. Banks, credit unions, and other specialized institutions in partnership with the SBA process these loans and disburse the cash.

The minimum credit score to qualify is 680. There is also a required down payment of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. In the case of startups, business experience equivalent to two years will work.

This is the most popular SBA loan program.  THis is due in part to the fact that funds are allowed to be used toward a broad range of projects, including buying equipment.

504 Loans 

The 504 loan program offers loans up to $5 million.   Money can buy equipment, as well as  facilities or land. Generally, these loans are  used for expansion. Private sector lenders or nonprofits process and disburse the funds. This program works well for commercial real estate purchases especially, but also for equipment.

Terms for 504 Loans range from 10 to 20 years, and funding can take from 30 to 90 days. They require a minimum credit score of 680, and collateral is the asset it is financing. There is also a down payment requirement of 10%, which can increase to 15% for a new business.

There is a requirement you be in business at least 2 years, or that management has equivalent experience if the business is a startup.

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive

Microloans 

Microloans are just what they sound like.  They are small loans, up to $50,000, that can be used to purchase equipment, start a business, buy inventory, or just as working capital.  Community based non-profits administer microloan programs as intermediaries.  The financing comes directly from the Small Business Administration. They can take upwards of 90 days to fund, and the minimum credit score is 640.

Credit Line Hybrid

If SBA loans will not work for your equipment needs, a credit line hybrid might.  It allows you to fund your business without putting up collateral.  Furthermore,you only pay back what you use.  It is unsecured, no-doc funding.  That means you do not have to turn in any financials. 

How hard is it to qualify?  Not as hard as you may think.  You need good personal credit, but that is relative.  Your personal credit score should be at least 685, which is lower than what is required by most traditional lenders.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.

Also, in the past 6 months you should have fewer than 5 credit inquiries.  You need to have less than a 45% balance on all business and personal credit cards as well.  It’s preferred that you have established business credit, but not absolutely necessary.

Now, if you don’t meet all of the requirements, you can take on a credit partner that does.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

Credit Line Hybrid Benefits

There are a ton of benefits to using a credit line hybrid.  Most notably, it is unsecured, meaning you do not have to have any collateral to put up.  Then, as mentioned, the funding is “no-doc.”  This means you do not have to provide any bank statements or financials.  

Not only that, but typically approval is up to 5x that of the highest credit limit on the personal credit report. Additionally, often you can get interest rates as low as 0% for the first few months, allowing you to put that savings back into your business. 

The process is pretty fast. One other benefit is this.  The approval for multiple credit cards creates competition. This makes it easier, and even likely if you handle the credit responsibly, that you can get interest rates lowered and limits raised every few months. 

Online Lenders for Equipment Loans?

Another option if SBA loans will not work is an online lender.  This is especially true if your personal credit score isn’t great.

Even if you have great business credit, most term loans and many lines of credit require a personal credit check.  They may take your business credit into account, but if your personal credit stinks, it won’t help you much. Online lenders tend to have lower minimum personal credit score requirements than traditional lenders. 

An added  benefit is, an online lender will typically send you the funds faster.  Sometimes you can have the money in as little as a few days, with approval coming in as little as 24 hours.  

An Online Lender Could be the Answer to Your Funding Needs

If you can go with a traditional lender, great.  They often have better rates and terms.  However, if you, like many business owners, do not have that option, an online lender may be the perfect solution for equipment financing.  Approval requirements allow many more borrowers to get their funds quickly and easily.  Take into account the following factors: 

  • How much do you need? 
  • What do you need the funds for? 
  • What is your credit score? 
  • How much of a payment/ interest rate can your budget handle? 

It’s also important to note, there are a lot of predatory lenders online.  You have to be careful. The list above is a great starting point, but don’t stop there.  There are a lot of options, so be sure to research. 

Some of our Our Best Picks for Online Lenders

Fora Financial 

Founded in 2008 by college roommates, online lender Fora Financial now funds more than $1.3 million in working capital around the United States. There is no minimum credit score, and there is an early repayment discount if you qualify.

The minimum loan amount is $5,000 and the maximum is $500,000. The business must be at least 6 months in operation and the monthly revenue has to be $12,000 or more. There can be no open bankruptcies.

OnDeck 

Obtaining financing from OnDeck is quick and easy. First, you apply online and receive your decision once application processing is complete. If you receive approval, your loan funds will go directly to your bank account. The minimum loan amount is $5,000 and the maximum is $500,000.

Just like any other online lender, they do have certain requirements to qualify for a loan.  For example, a personal credit score of 600 or more.  Also, you must be in business for at least one year. Annual revenue must be at or exceed $100,000. In addition, there can be no bankruptcy on file in the past 2 years and no unresolved liens or judgements.

Kabbage

Kabbage is an online lender. They offer a small business line of credit that can help businesses meet their goals quickly. The minimum loan amount is $500, and they do not exceed $250,000. You must be in business for at least one year and have $50,000 or more in annual revenue, or $4,200 or more in monthly revenue, over the last 3 months.

Kabbage is  great if you need cash quickly. Also, their non-traditional approach puts less weight on your credit score, so they may work better for some borrowers than other lenders.

Rates start at 6% and go up to 22%. APR works out to 8 to 25%, and there is a 3 to 5 % origination fee.

Advantages are the soft credit pull and the fact that they will look at factors other than your personal credit if your FICO score is low. Another benefit is that Bond Street can offer very large loans if you qualify. Disadvantages are the longer time in business requirement and high APR.

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive.

Lending Club

Popular online lender Lending Club offers term loans. Business loans from $5,000 to $300,000. Loan terms are 1 to 5 years.

Get a quote in less than 5 minutes. Funds are available in as little as 48 hours if approved. There are no prepayment penalties.

Annual Revenue must be $75,000 or more. You must be in business for 2 years or more. Personal FICO score of 620 or better is required.

Rates of 5.99% to 29.99%. Total annualized rates starting at 8%.

Advantages are that the annual revenue requirement isn’t too high. Funds are available quickly. Disadvantages include high maximum rates.

Funding Circle

Funding Circle is a way to apply for SBA funds online.  To get started with Funding Circle, you must meet the following requirements. 

  • In business for more than 3 years
  • At least $500,000 in annual revenue
  • No federal tax liens
  • 680 FICO for personal Guarantor
  • Positive book value (assets > liabilities)

SBA Loans are Just One Way to Finance Equipment

Traditional equipment loans are the lowest cost way to finance equipment.  They won’t work for everyone though.  If they will not work for you, there are other options. The SBA offers loan programs that work well for equipment financing, and online lenders can be a possibility as well.  

Perhaps the most unique and under-utilized option is the credit line hybrid.  When you use this option, you do not have to use the equipment as collateral, and sometimes you can get 0% interest, at least initially. 

It will likely take some time to figure out which option for equipment loans will work best for your business.  The first step is finding out that there are, in fact, options.

The post SBA Loans for Equipment Loans? appeared first on Credit Suite.

10 Tips For Writing a Winning LinkedIn Headline

LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. 

Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression.

Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important.

So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics:

What is Your LinkedIn Headline?

Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline used to be limited to 120 characters. But, here’s some good news, LinkedIn extended the headline to 220 characters in 2020. So, you have a little more space to sell yourself, share your vision or whatever it is you’d like to express via your headline.

What Makes a Winning LinkedIn Headline

There are some important criteria for creating an impactful headline. The best LinkedIn headlines do the following:

Make Use of Keywords

Keywords aren’t the only thing your headline should include. But they are key to helping the right people find your profile. Keywords can include your job title, skills and areas you specialize in. Place keywords towards the beginning of your headline and then expand with further information.

Express Your Value

Expressing you or your company’s value means sharing more than the tasks you carry out. Your headline should be driven by the benefits of the services you provide and the kind of results you achieve. For example, rather than saying you do tax planning, you’d say you help businesses to save money.

Are Unique

A winning LinkedIn headline is one that stands out from the crowd. Think about how many people do the exact same job as you or offer similar services. You can give yourself a competitive edge and encourage more people to visit your profile by making your headline different.

Help You Meet Your Goals

You need to think carefully about why you’re on LinkedIn and what you hope to achieve. This should inform what you include in your headline (and the rest of your profile). If you’re not sure about what you can accomplish on LinkedIn or how to go about it, you may wish to speak with a social media consultant.

Now let’s look in more detail at exactly how you can create a winning headline:

1. Get Inspiration

By default, LinkedIn uses your job title and employer as your headline. What a snooze fest. If you want to do better, the first step is to get inspired.

Search for people in your field or who have similar roles to you. Take a look at how they’ve formulated their headlines. See what appeals to you and what doesn’t. Of course, you shouldn’t just nab somebody else’s headline. But, doing this will help you come up with ideas for how you want your headline to appear.

Also, pay attention to those who appear at the top of the search results for your industry. What keywords do they use? Note these keywords as they likely contribute to why these pros are doing so well in the search results.

2. Ask Yourself These Questions

When you decide to upgrade your LinkedIn headline to maximize its impact, it’s a good idea to have a little brainstorming sesh. Here are some questions that will guide you when you’re coming up with ideas:

  • How would you describe yourself to a new colleague if you only had five seconds?
  • What makes you different from others with the same job title?
  • Why should users click on your profile?
  • What are your most in-demand skills?
  • What are your biggest accomplishments?
  • What makes you unique?

3. Choose the Right Keywords

Include relevant keywords in your headline so that you appear in more search results. 

To do this, you’ll first need to think about who you want to find your profile on LinkedIn. A recruiter? A potential lead? Influencers you hope to connect with? And so on…

This will guide you in figuring out the right keywords to use. For example, you may include your specific skills or specialisms to get found by recruiters with the most relevant job opportunities. 

In this example, we don’t just have a “developer”, nor do we just have a “chatbot developer”, the user goes even more specific with the terms “Facebook Messenger Marketing” and “Automation Practitioner”:

Whereas, if you’re using LinkedIn to network and boost your authority, you may want to use broader terms. Your job role might be “Artworker” but in order to be found by more people, it’d be a very good idea to include the term “Graphic Design”.

4. Include Your Unique Selling Proposition

Keywords alone aren’t enticing enough to get users to visit your profile. State the value that you provide by doing what you do, in particular something that makes you stand out from the crowd.

There’s a simple formula you can use to express this: I help X do Y by doing Z. Here’s an example from an accounting consultant:

When she says “I help women build profitable businesses”, she outlines the beneficial results of her work, not just the tasks that she performs. You should do something similar.

You can also use data to drive your point home. Here an email marketer shares the average results he achieves:

There are tons of relevant data points you could include to prove your value, such as the number of customers you’ve helped achieve a particular outcome or the results of an impressive case study.

5. Share Your Achievements/Credentials

When you make self-aggrandizing claims on LinkedIn, people will either think you’re arrogant or full of it. Instead, you should go by the old adage, “Show don’t tell”. Show that you’re great at what you do via your achievements or credentials.

What’s your most impressive achievement? Have you won an award perhaps? Been featured on top media outlets? Sold a bunch of books? Grew a well-known company? Those are the kind of things you’ll want to share.

This professional shares the fact that he’s been a LinkedIn Top Voice honoree four times and sprinkles in some serious social proof by mentioning his work with Mark Cuban:

Furthermore, certain credentials that are recognized by people in your industry will give you clout. For example, in the marketing world it’s good to be Google-certified, like this pro:

Share credentials relevant to your position to show that you’re not just messing around, you really know what you’re doing.

6. Use Natural Language

Keep your headline free of jargon, particularly if you’re using LinkedIn for sales or lead generation. If a prospect doesn’t understand what you’re selling, you won’t have much luck.

Similarly, make your job title clear and simple unless you’re seeking a specific job role. Again, users you want to connect with may not understand what you do. Even if you think the term “Business Development Manager” is clear, trust me, simplifying it to “Sales Manager” is much more transparent.

Also, avoid buzzwords. After a time, every Tom, Dick and Harry will be using the same trendy terminology to describe their services. Thus, your words become meaningless.

And saying that you’re a “Guru”, “Ninja” or “Wizard” is a bit cheesy and old-fashioned. It won’t help you in the search results either. When was the last time you searched for a ninja on LinkedIn or anywhere for that matter?

Try to use simple, everyday language to explain your role or value proposition. Here’s an excellent example from a marketing professional:

Her target audience, small businesses, may not be familiar with or fully understand industry terms so she offers a straightforward, benefit-driven value proposition.

7. Don’t Put “Unemployed”

Even if you’re currently looking for a job, you shouldn’t put “Unemployed”, “Seeking New Opportunities” or similar in your headline. 

The thing is, recruiters or companies aren’t searching for the term “Unemployed” on LinkedIn. You only get a couple hundred characters for your headline, so it would be better to utilize that space for keywords that they are likely to search for, and your experience, specialisms, credentials etc.

You can show that you’re looking for work on your profile instead. At the top of your profile, you’ll see a section that says, “Show recruiters you’re open to work”. 

Simply, fill in details about the type of role you’re looking for and the location. You can even change the settings so that your current employers won’t see that you’re seeking work.

8. Share Your Mission

Maybe you’re not looking to promote yourself. Perhaps, you’re in the process of growing a startup or maybe you or your company are trying to achieve a wider goal that you want people to know about.

If this sounds like you, then you should definitely share your vision in your headline. In this example, the professional shares what he does “mass transit” but also why he does it “to reduce our carbon footprint and create a more connected community”:

You could use a similar formula. Start with the what and then go into the why. If you’re unsure about how to phrase your goals, you can always take inspiration from your company’s mission statement.

9. Show Your Personality

Like with any other social media platform, users skim through their LinkedIn feed, groups and even search results at speed. So, you need a headline that’s going to make somebody stop and take notice.

Get creative and use your headline to express your personality. Not only will it make you stand out but it’ll also make your profile memorable.

Here’s an example from an SEO manager with a quirky sense of humor:

Don’t worry, though. You don’t have to be the Kevin Hart of LinkedIn. There are other ways to express your personality via your headline. Perhaps, you want to project positive vibes or enthusiasm. 

You could even share a little personal tidbit about yourself. Maybe you do PR during the day and rule at Settlers of Catan by night… This kind of thing will also help start conversations between you and new connections.

10. Keep Your Headline Updated

It’s easy to set and forget your headline. But to get the most from it you need to keep it up to date.

Firstly, be sure to add new skills, achievements, career developments and so on when they arise. Your skillset will develop over time and your headline should reflect this.

Moreover, you may wish to test the impact of your headline and update it accordingly. When you make an alteration, keep an eye on the number of people who have viewed your profile. 

With LinkedIn Premium, you can also see who has viewed your profile. Therefore, you can discover if your headline is attracting who you want to attract or your target audience.

Conclusion

You can use your LinkedIn headline to get noticed by influential professionals and encourage more people to visit your profile. A winning headline combines relevant keywords and your unique value proposition.

Don’t forget to think carefully about who you hope to attract with your headline. And don’t be afraid to sell yourself as long as it doesn’t come across as too boastful.

Take the first step towards creating a great LinkedIn headline. Do some research to see what works well in your industry and brainstorm ideas for your own headline.

The post 10 Tips For Writing a Winning LinkedIn Headline appeared first on Neil Patel.

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