Author: Robin Schick

How to Create a Facebook Contest that Grows Engagement and Audience

With close to 3 billion active monthly users, Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms.

While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature.

Facebook contests are an excellent way to grow your audience and drive engagement.

Why Should You Create a Facebook Contest?

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Here are a few reasons why you should consider creating a Facebook contest:

1. Extend Your Reach and Increase Followers

One of the most significant benefits you’ll reap from running Facebook contests is that they’re an excellent way of extending your reach. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. With the extended reach comes the added benefit of you gaining more followers.

2. Increase Brand Awareness

Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your Facebook contest organically, use paid promotion, or both it’s inevitable that you’ll reach people you couldn’t have otherwise reached. As a result, more people will become aware of your brand and product.

3. Get More Engagement

Facebook contests get more engagement than average posts for the simple reason that they’re a much-loved form of interactive content. People prefer interactive content over static content with 66 percent of marketers citing increased engagement rates after employing interactive content in their campaigns.

4. Provides a Data Collection Avenue

Effective marketing campaigns are data-driven. That’s because data enables you to gain a better understanding of your target audience, allowing you to create more personalized campaigns.

Running a Facebook contest is helpful in this regard as it provides an opportunity to collect data about your audience. Whether the contest is in the form of a quiz or simply an engagement-based contest, you still come out with a goldmine of data at the end of the day.

With these and more benefits, there’s no reason why you should ignore Facebook contests. They’re an excellent way to drive engagement and build an active audience for your business. Of course, they’re also an excellent way to raise brand and product awareness and thus drive sales.

How to Create an Effective Facebook Contest

Now that you’ve seen the value of Facebook contests, let’s quickly dive into how to create an effective one. Not all Facebook contests are created equal. Knowing how to create one that your audience will participate in is essential to the success of your campaign. Here are a few pointers to help you:

1. Determine Your Goals and How to Measure Results

The first step to creating an effective Facebook contest is to define your goals for the contest.

What do you want to achieve with your Facebook contest?

You can achieve a lot of business and marketing goals with a contest, a few of which can include:

  • market research
  • brand awareness
  • data collection
  • crowdsourcing product development
  • launch a new product
  • build an email list
  • drive sales
  • gather user-generated content

Determining the goal of your contest is essential as it will help you design one that’s best suited to help you succeed. It also helps you know which key performance indicators (KPIs) you should use to measure your contest’s success. Examples of KPIs you can use include:

  • number of participants
  • likes
  • shares
  • new followers gained
  • number of clicks on your contest
  • email sign-ups
  • reach

With your goals and KPIs determined, you’re ready to start designing your Facebook contest.

2. Select the Type of Contest You Want to Run

You’ve determined the reason for running a Facebook contest. Now the next step is to choose the type of Facebook contest that will help you achieve said goals. There are three main types of contests you can run on Facebook:

Giveaways

These are the simplest Facebook contest type and, as the name suggests, involve giving away a prize to the lucky participant(s) who enter the contest. Most giveaway contests require a participant to engage with a post (like, comment, or share) to enter.

Photo Contests

Photo contests are an excellent way of driving engagement and collecting user-generated content for your other marketing efforts. These usually involve picking a theme for your contest and asking your audience to post photos (preferably while using your product) in line with that theme.

Referral Promotions

Referral promotions require a bit more work to design and manage but they’re one of the best ways to generate leads for your business. Participants have to share (or refer) your contest with a friend or people in their network to enter the contest.

An effective Facebook contest aligns your marketing goals with the right type of content. To aid your decision, you must understand your audience and the type of contests they prefer.

3. Determine the Contest Rules and How You’ll Run It

Every contest needs rules to govern how participants enter. As you design your Facebook contest, you must pay careful attention to how you determine yours.

Determine the rules of your Facebook contest and make them clear to participants.

For example:

  • What actions must participants take to enter?
  • Will you allow multiple entries?
  • Is the contest open to all countries?
  • What can constitute grounds for disqualification?
  • Are there any age restrictions?

Remember, you’re not running a contest just for the fun of it. You’re running your contest to benefit your business. As such, the rules you set for your contest must help you with that. They must be aligned with your goals.

The rules of your Facebook contest will also determine how you will run it and the kind of data you will collect. Examples of how you could run your contest include:

  • Designing a funnel that requires participants to submit their email addresses or other data.
  • Using a Facebook messenger bot to lead users to an opt-in page where they perform the required action to enter the contest.
  • Using engagement as a means to declare their participation in your contest. This could be anything from tagging friends to following your account and everything in between.

Besides setting rules for entering the contest, you must also determine how the winning participants will redeem their prize.

4. Choose the Right Prize

One of the fundamental pillars of an effective Facebook contest is the prize you’re offering. Hallmarks of the perfect prize include:

  • Personalized. Your offer must be something that your target audience is interested in. It must not appeal to people who aren’t your target audience.
  • Product-related. To ensure your contest helps boost your business, your prize must be tied to your core business. For example, if you’re a dentist, offering cutlery as a prize won’t help you reach your ideal customer.
  • Pain point specific. Understand your ideal customer’s pain points and tailor an offer designed to address one of them. Doing so will help direct participants to your other product offerings.

Choosing the right prize for your contest is crucial to ensuring higher engagement rates. It also ensures most participants fit your ideal customer profile (ICP).

5. Design Your Facebook Contest Page

With so much content being published on Facebook, it can be easy for people to miss your contest as they scroll through their feeds.

To improve the chances of your contest being seen, your design must be optimized for visibility. Here are a few tips to help you do that:

Write an Attention-grabbing Headline

The headline is the first thing users will see. Make it stand out by using descriptive language. Also, ensure it paints a picture of the benefits of winning the prize.

Invest In Professional Images

Invest in professional eye-catching images. Images play a great role in stopping users from scrolling. They’re also helpful in quickly conveying your message.

Write a Brief but Detailed Description

Give users all the information they need to get excited about the contest. Your description must also explain how to enter the contest. The best way to format your description is to use bullet points.

Use a Simple Form

Make it as easy as possible for your interested parties to enter your contest. If you’re using forms, make them simple—don’t ask for too much information. Complicating the sign-up form will negatively impact your conversions. The only exception to this rule is if you’re offering a huge prize that’s worth the effort.

Design a Prominent Call-to-action

Your call-to-action (CTA) must not only be prominent but it must be clear what the next step to be taken is.

Besides these best practices for designing an effective Facebook contest page, you can also consider other optimization options. A typical example would be to use a countdown timer to add urgency.

6. Promote Your Contest

Your Facebook contest’s main goal is to grow your audience and increase engagement with your brand. To do that, it must reach as wide of an audience as possible.

That’s why part of your Facebook contest creation process must include a promotion strategy.

Increase your reach by promoting your Facebook contest.

A few Facebook content promotion tips you can employ include:

  • Paid ads: Organic reach can only get you so far. To reach a wider audience, leverage Facebook ads to promote your contest. You can also use retargeting to advertise your contest to people who’ve viewed your content.
  • Share it with your email list: Promote your Facebook contest to your email list to ensure maximum participation. It also helps you keep your subscribers engaged.
  • Spread the word on other social media channels: Leverage your other social media platforms to spread the word about your contest.

With your contest in front of the right audience, you can expect high participation rates.

7. Choose and Announce the Winner

All good things come to an end, including your exciting Facebook contest. You need to wrap it up by picking and announcing the winner. You have two options when it comes to picking a winner:

  • Randomly picking a name: Randomly picking a name is the best way as it’s impartial. Use tools like Random Name Picker or Comment Picker to make it easy.
  • Selecting the best candidate: This works best if you set specific criteria for your contest. However, make sure to explain how you came up with the winner and why.

Once you’ve picked your winner, you must announce them on your Facebook business page and other channels you promoted the contest on. Bonus points if you can make it a Facebook Live event.

8. Follow Up After the Contest

Picking the winner of your Facebook contest is not the end game. The end game is growing your business. That’s why you must have a follow-up strategy. One of the best ways to do this is to send out an email to participants offering them a discount on your products as an appreciation for participating in your contest. Nurture a relationship with the people who participate in your contest and you’ll be able to turn them into loyal customers.

Facebook Contest: FAQs

How do I increase engagement on my Facebook contest?

People love personalized content. To increase participation, ensure you know your target audience and create a contest tailored to them.

How do I know if my Facebook contest is a success?

Always set goals for your contests and determine the KPIs you’ll use to gauge the effectiveness of your contests.

Are Facebook contests worth the effort?

Executed well, a Facebook contest is a cost-effective way to achieve many business and marketing goals. Yes, they’re definitely worth it.

How can I ensure my Facebook contest reaches a large audience?

Promoting your Facebook contest is a critical part of running a successful contest. Make sure to promote it on all your other channels and platforms.

Facebook Contest Conclusion

Looking for interactive content that will help you grow your audience and drive engagement with your brand?

Then you must consider running a Facebook contest. With added benefits like lead generation, a boost in sales, and much more, including them in your online marketing strategy is a no-brainer. 

Executed well, your Facebook contest is an excellent way of getting ahead of your competition.

What has been your experience with Facebook contests as a marketing strategy?

Virtual Business Address

What is a Virtual Business Address, and Can it Help with Fundability?

A virtual business address is when you pay for a separate address for your company. But, for the most part, you don’t do business there.

Business Credit

Business credit is credit in the name of a business. Correctly built, it doesn’t have anything to do with its owner’s personal credit. With business credit, a business owner can get:

  • Vendor credit cards
  • High-limit accounts with most major retailers
  • Fleet credit
  • Cash credit including Visa and MasterCard

You can get approval for business credit accounts regardless of personal credit quality. When you build business credit the right way, there is no personal credit pull. Building business credit depends on payment history more than anything else.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Fundability

Fundability is the ability of a business to be funded. This means, in essence, a business’s chances of getting money. This is money from lenders and credit providers. Building fundability goes hand in hand – and starts – the process of business credit building.

Some fundability elements are impossible to control, like your time in business. But others can be controlled by the ownership. This includes your business address.

Building Strong Fundability

There are a few things you can do to help lenders see your business as one that is fundable. It all starts with how you set up your business. It has to be set up in a very specific way to build fundability. Each step is vital, and if you miss one, it could do more harm that you may think.

Setting Up Your Business to Be Fundable to a Lender

The goal is to make your business a separate, stand alone, fundable entity apart from the owner, and to remove any doubts that it might not be. First, your business has to have separate contact information. This includes a business phone number, address, and email address.

Incorporating

Your business won’t be a separate legal entity from you unless you incorporate. Corporations need to have addresses, and it’s best for your corporation’s address to be in the same state where it’s incorporated. This is better for fundability.

Your Business Address

Your business address is one of the first elements of fundability you should be setting up. Why? Because a lot of the subsequent paperwork you’ll need to fill out will call for your business address. This paperwork is everything from your EIN application to applying for business licenses.

You want all of your business’s paperwork to be right. So if you don’t have a separate address from the very start, you’re only going to have to change it later. And that means everywhere!

Getting a Separate Business Address

Just like a business phone number, your address will go on marketing materials, loan applications, and more. A residential address for a retail establishment can potentially get it flagged as un-established. The same is true if you use a UPS box or PO box. You need a brick and mortar address.

It has to be a place where mail can be delivered. Lenders, credit providers and more will check out your business on Google Street View. If they spot it’s a residential address, then a retail business could be inviting denials. And there’s no good reason to do so!

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Using a Virtual Business Address as a Separate Business Address

A virtual office is a great solution. It’s far less expensive than renting office space. Here are three virtual office providers we love:

  • Alliance
  • Da Vinci
  • Regus

What is a Virtual Business Office?

According to Wikipedia: “A virtual office is part of the flexible workspace industry that provides businesses with any combination of services, space and/or technology, without those businesses bearing the capital expenses of owning or leasing a traditional office.”

You can often get a great city address. There can be workspaces if you need to use them. And you might get access to conference rooms. Some plans include receptionists. A small business does not have to look small.

Get a Virtual Business Address with Regus

Regus offers:

    • Meeting rooms
    • Drop-in business lounges where you can work if you have a long layover during travel
    • A membership plan
    • Mail forwarding and handling

Options from Regus include furnished offices with high-speed internet. These can be co-working spaces or window offices or interior. Call for pricing on office suites. Co-working spaces cost the least.

They have a presence around the world. Their more popular non-US locations are in several European countries. Costs vary.

Get a Virtual Business Address from Alliance

Alliance offers:

    • A live receptionist
    • Meeting rooms
    • An office address
    • Optional mail forwarding
    • Local or toll-free business number
    • Unlimited local and long distancing calling
    • Voicemail by email, custom greetings, an online control panel, etc.

They have a presence around the world. Their more popular non-US locations are in Mexico, the UAE, the UK, and the Netherlands. Costs for Alliance will run from $125 to $500.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Consider a Virtual Business Address through Davinci

Davinci offers:

    • Live receptionists for hire
    • Live web chat services
    • Meeting rooms
    • Event spaces
    • An office address

They have a presence around the world. Their more popular non-US locations are in Mexico, countries in Europe, South Korea, Hong Kong, Japan, and Brazil. Costs for Davinci addresses will vary.

What if Your Area Doesn’t Have Alliance, Regus, or Davinci Where You Can Get a Virtual Business Address?

You may need to improvise. Consider talking with local business owners. Find out what they do. Perhaps there are shared spaces. Or your fellow local business owners may even be interested in going in with you on a shared space. Will never, ever hurt to ask.

It might be fruitful to talk to local computer user groups too. Or you can consider going out of state if you are near a border. For example, Alexandria, Virginia and Baltimore, Maryland are less than 50 miles from each other. So in some cases you may have more options, just by looking past the border.

Fundability Also Means Consistency in Business Information and Fraud Concerns

When addresses do not match, business credit providers and lenders will interpret that to be fraud. Unfortunately, this is regardless of your personal ethics or intentions.

Think about phone numbers, addresses, and even your business email address. Has your business address changed, or have you opened a new location?

You have to make certain any new addresses are listed on all documents. This includes:

    • Insurance papers
    • Business licenses
    • Fictitious business name documents (if your business is a DBA)
    • Incorporation papers
    • Everything!

This is the case whether your business address is virtual or not.

Your Virtual Business Address: Takeaways

A separate business address is ultimately more professional. It’s also more fundable, giving lenders and credit providers a more positive feeling that your business will be able to pay its debts. In turn, that means it’s more likely that you’ll get loans and credit.

The post Virtual Business Address appeared first on Credit Suite.

How to Get Facebook Leads Organically

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? 

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including:

  • Facebook groups
  • stories
  • posts

Facebook also provides an “insights” tool, allowing you to measure responsiveness, reach, and clicks. 

Then there’s the overall effectiveness of your advertising. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads.

Another advantage with organic leads is these prospects are already interested in your product or service. They may just need some nurturing to convince them to buy.

If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you.

That’s the main benefits covered. However, how do you start getting a steady stream of organic leads?

This article will explain, but first, let’s go over the difference between organic and paid Facebook leads.

What Are Organic Facebook Leads?

As explained above, you don’t pay for organic Facebook leads. Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be. 

Organic leads are crucial to any inbound marketing campaign, and they can ensure you get interest from your ideal prospects.

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.

In contrast, paid ads are advertising services you pay for on a specific platform. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. In Facebook’s case, you can create customized lead ads, for example.

5 Tips to Get Facebook Leads Organically

Getting Facebook leads organically doesn’t need to be complicated. With some proven methods, you can start getting free traffic from interested prospects.

In the following section, you’ll find five ways and some tips on how you can implement them yourself.

1. Join Facebook Groups for Your Industry and Post Links to Your Website

When Facebook announced a greater focus on “meaningful” discussion, it was met with positive results.

The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful.

Not only that, Facebook believes in groups so much it paid an estimated $10 million for a SuperBowl ad, writes CNBC.

That’s a huge audience and a lot of prospects.

Since these groups already have an active membership of interested followers, why not reach out to them?

Join some industry-related groups. Begin posting helpful content and answering questions where you can. Feel free to talk about your business and what it does to get people to message you on Facebook or your website. Just make sure you’re not overly promotional.

When looking for suitable groups to join, you’ll have to think of your typical audience and the day-to-day problems they may have. If your product or service can solve them, sign up, interact with group members, and get conversations rolling.

You can do this by:

  • posting informative content
  • asking and answering questions
  • offering free content to get group members to sign up for your newsletter or your other marketing materials

Although there are no golden rules for posting in groups as such, you may like to consider a few things:

  • When you use the group approach, ensure you’re consistent. You may not see results at first, but you should in time if you’re targeting the correct groups.
  • Get the balance right. You’ll need to be visible in groups, but you don’t want to reply so often it looks like spam.
  • Post at times of the highest engagement. As research from CoSchedule shows, this differs for each business sector. 
Facebook leads social media survey

2. Optimize Your Facebook Business Page

Since their introduction, Facebook business pages have undergone considerable changes and continue to improve and evolve. Although business pages are getting increasingly sophisticated, just setting up a page isn’t enough: You’ll want your page to do some work by gaining organic Facebook leads.

You can do this by optimizing your page for increased clickthroughs and revenues. However, you’ll only need to optimize the parts relevant to gaining leads. Facebook suggests you concentrate on three main areas:

  • your business name and description
  • profile photos and cover photos
  • a call to action (CTA)

Let’s look at each of these areas.

Your Business Description

Information about your businesses’ purpose and how you can help should be readily available. Likewise, you’ll need to write a description that sells your product or service while explaining your concept.

Other ways to optimize your description for Facebook leads include:

  • using short, clear sentences and simple language
  • writing short paragraphs to make your content more scannable
  • highlighting the most important information at the start of your text
  • keeping your descriptions super-short
  • using keywords, but not overdoing them

Writing an About Page

Write your “About” page in the same way you would on your website. Add some background about yourself, the origins of your business, and anything you feel resonates with your target market.

Then, enhance confidence by adding a physical address and phone number so your prospects can contact you. You can also add different keywords. Use a free keyword tool like Ubersuggest to find suggestions, or try out the paid version to get extra features. 

Personalize Where You Can and Add Images

Facebook has templates for a range of business categories allowing you to customize the page depending on your sector. However, templates can make every page look the same, so personalize where you can.

You can begin customizing your page by updating your business page tabs and adding customization for visitors to sign up for your newsletter.

For further branding and personalization, add a cover image and profile photo. People like to know who’s behind a business, and a strong cover image can get you noticed.

When choosing an image:

Finally, finish with a strong CTA. Facebook has a CTA button you can add to include contact details or to make a booking etc.

3. Post Content That Capitalizes on Current Events in Your Industry

Draw in organic Facebook leads by covering industry events and trends. You can track these through newspapers, industry press releases, trade publications, and Google Trends.

Piggybacking or “newsjacking” off current events within your industry trends works well for two reasons: 

  • First, if a subject is at the forefront of people’s minds, they might want to find out more. 
  • Secondly, it demonstrates your company is eager to keep up with developing events and trends.

There are a few methods you could use with this type of content.

For instance, you could write regular articles or blog posts around trending topics. However, why not get creative with video commentary and related images? The more imagination you show, the more shareable your content becomes.

Here are some creative ideas you can consider to get Facebook users sharing:

  • Use popular memes. Add a witty caption or include your contact info with them.
  • Promote specific products off the back of a trending story.
  • Present a video report. Or a Q&A-style video about a product or service.
  • Host a special offer or a deal.

4. Hold Facebook Live Events

Facebook provides a few video services, so why use Facebook Live? Well, viewership is the most pressing reason—Facebook Live has a much higher view rate.

Facebook Live lets users live stream video content in real-time, and you can choose the format. Some examples to consider are:

  • virtual conferences
  • Q&As
  • virtual tours
  • staff introductions

Above all, though, Facebook Live is a way to interact with prospects so they can get to know you better. This way, they can see the faces behind the brand and become more comfortable with your company and what you offer.

You can stream from your laptop or mobile, and you can choose who can attend your Facebook Live events. There’s also comment moderation, and you can schedule events and promote them before a live stream.

If you haven’t used Facebook Live before, don’t worry. You don’t need to be a tech whiz. However, if you’re looking for guidance, you’ll find tutorials readily available.

While there are many ways you could use Facebook Live, Sephora and Bloomberg are two brands you can mimic and adapt their approach to your strategy. 

As a news channel, Bloomberg covers current events on Facebook Live. It also highlights upcoming Live events to stir interest and create anticipation.

Sephora’s past live events include beauty tips, window reveals, new products, and trends.

Consider doing the same. Offering product demos and reveals and responding to breaking news is something every brand can do to gain Facebook leads.

5. User-Generated Content

Are you looking for a free way to get content and to develop Facebook organic leads? Then consider user-generated content (USG).

UGC gives your brand authenticity and credibility in the eyes of potential prospects. After all, if happy users feel strongly enough about your brand to create content around it, that’s a good sign, right?

UGC is imperative to the purchasing decision, and most age groups are open to it. According to research from media experience platform Cloudinary, visual UGC content is popular among varying demographics:

Cloudinary’s survey showed:

  • Seventy percent of Gen X and Gen Z consumers surveyed found UGC either “extremely helpful” or “very helpful.”
  • Seventy-eight percent of millennials said the same.

Further, although visual UGC was less popular among other groups, 52 percent of baby boomers and 45 percent of the silent generation found it helpful too.

user-generated content survey results to get facebook leads

Sanjay Sarathy, the VP of Marketing at Cloudinary, says:

“The survey shows a clear trend of people increasingly wanting to hear from others through user-generated, visual content.”

Sarathy went on to add that brands need to analyze their content if they’re to deliver the correct mix of UGC, visual, and text content.

UGC can work incredibly well for video content on Facebook, and it’s also vital to inbound marketing by:

  • enabling consumers to discover your brand
  • attracting and closing prospects
  • increasing brand awareness

Many brands are already taking this approach, like Coca-Cola.

Some years ago, it launched a personalized “Share a Coke With” campaign in Australia. Coca-Cola’s digital promotion allowed consumers to send virtual Cokes on Facebook.

Facebook leads Coca-Cola ad

OK, you might not have the same advertising budget or reach as Coca-Cola, but the company shows how creativity and creating a buzz beyond the usual UGC can get you noticed.

Think about how your brand can do the same.

Easy Ways to Earn Facebook Leads Organically

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Here are five tips to earn more organic leads on Facebook.

  1.  Join Facebook Groups for Your Industry and Post Links to Your Website

    Just make sure to add value to the group and engage in meaningful discussions.

  2. Optimize Your Facebook Business Page

    Make sure your business description and about page are complete and add images.

  3.  Post Content That Capitalizes on Current Events in Your Industry

    Track events through Google Trends and use news jacking write about trending topics.

  4. Hold Facebook Live Events

    Conferences, Q&As, tours, and staff introductions can help you interact with fans.

  5.  Leverage User-Generated Content

    Ask questions, share reviews, and host contests to engage followers and draw in leads.

Conclusion

With millions of users and thousands of communities, Facebook is a fantastic place to market your products and services and gain leads.

Although they may take longer to show results, organic Facebook leads can pay dividends by getting an already interested audience to visit your website, sign up for newsletters, and become customers.

By providing other group members with answers to questions, valuable insights, and industry updates, you can establish yourself as an expert while building confidence among prospects.

Using UGC, holding Facebook Live events, and piggybacking on trends are also effective ways of engaging an audience and building relationships in the long term.

Do you use organic Facebook ads? Share your tips for effective campaigns below.

AtoB (YC S20) – Stripe for transportation – is hiring founding team engineers

Article URL: https://www.notion.so/atob/Founding-Team-Engineers-AtoB-1db448bd0b8c482db48857f04c7244cf Comments URL: https://news.ycombinator.com/item?id=26459129 Points: 1 # Comments: 0

The post AtoB (YC S20) – Stripe for transportation – is hiring founding team engineers first appeared on Online Web Store Site.

New comment by jsonice in "Ask HN: Who is hiring? (February 2021)"

APY Finance | Backend Engineer
Location: REMOTE

We are looking for a backend engineer that has a passion for cryptocurrency, DeFi, and a love for Clubhouse discussions on the latter topics.

You will get to touch on all aspects of Ethereum backend engineering. The right engineer will participate in the development and roll-out of world-class financial products built with next-generation technology on Ethereum.

We’re looking for someone with that can cover the following topics:

⦿ Developing scalable ETL pipelines for analyzing public blockchain data

⦿ Articulate a long term vision for maintaining and scaling our backend systems

⦿ Write high quality, well tested code to meet the needs of your customers

⦿ Ensure security and hardening of backend systems

Email recruiting@apy.finance

The post New comment by jsonice in “Ask HN: Who is hiring? (February 2021)” appeared first on ROI Credit Builders.