Tag: Cover

How to Create the Best Facebook Cover Photos for Your Business

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it.

Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent:

Facebook cover photo Monthly active users worldwide

With approximately 2.5 billion monthly active users, Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined.

Facebook cover photo Facebook is the worlds most popular social network

So what does this tell us?

Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand, and generally represent your company.

The starting point for all of those things is your Facebook Business Page. Your current and prospective customers or subscribers will visit it to check you out, see what you’re talking about, and engage with your content.

What’s the first thing they’ll see? Your Facebook cover photo. Read on to learn how to make a Facebook cover photo that shows off your brand in the best possible light.

Steps to Create an Effective Facebook Cover Photo

Ever heard of Hitchcock’s rule? Named for the legendary movie director, it states that the size of an object on-screen should be proportional to its impact on the story at that specific moment.

Well, given that your Facebook cover photo takes up almost half the page on desktop …

Facebook cover photo takes up almost half the screen

… it’s reasonable to say Facebook considers it pretty important! You’ve got a whole lot of digital real estate to play with, so you definitely want to make it count.

Designing a Facebook cover photo for your business page is much more than just choosing an eye-catching picture, cropping it to the right dimensions, and publishing it. Here are five key considerations to creating a cover photo that draws your audience in.

1. Keep Your Facebook Cover Photo Simple

Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013.

With all that space to play with, and no limit on the amount of text you can include, it’s tempting to cram in as much information as possible. Don’t do that.

When it comes to creating an impactful Facebook cover photo, simplicity is your friend. Focus on communicating a single message as clearly as possible, so your audience is in no doubt of what you’re trying to say.

Apple does this better than most. While the tech giant famously doesn’t really “do” social, its branding on Facebook is still spot on.

Apple Awesome facebook cover photo

Apple’s Facebook cover photo is an exercise in simplicity: no words, just one clean and instantly recognizable product image showcasing its iconic MacBook. The use of color is super effective, naturally drawing your eyes to the center of the image.

2. Complement Your Brand Through a Facebook Cover Photo

Can you sum up your entire brand in a single image? It’s not as simple as it sounds! But that’s exactly what you need to do with your Facebook cover photo. If it doesn’t complement your brand, you risk confusing your audience.

Adidas is a huge brand that sells everything from skateboarding sneakers to golf attire. It’s pretty tricky to encapsulate such a huge brand in one picture, so Adidas has chosen to combine three separate images for its Facebook cover photo.

Adidas Store Facebook cover photo complements its brand

This works really well, allowing the brand to speak to three different markets at the same time. In one cover image, Adidas encapsulates men’s and women’s sportswear, plus streetwear.

3. Keep Your Audience Front of Mind

As humans, we find it easier to connect with people than abstract concepts or inanimate objects. That’s why so many of the best Facebook cover photos feature images of people.

Of course, if you’re going to represent and speak to your audience through your cover photo, you first need to understand who they are. Fortunately, Facebook gives you a couple ways to find this out:

Facebook’s Audience Insights tool allows you to deep dive into the demographics, page likes, location, and Facebook activity of people who follow your page, are based in your area, or are interested in brands like yours. For instance, here’s a bunch of demographic information for people who like Major League Baseball:

Facebook cover photo audience insight tools are important

By visiting your Facebook Business page, you can find out who engages with it most in the Actions on Page section. It shows you who clicked your contact information, call-to-action (CTA) button, or website, and segments the information by age, gender, device, and location.

So what does all this information tell us? Well, say you discover 80 percent of the people who follow your page are men, 75 percent live in Mexico and speak Spanish as their first language, and 90 percent are between the ages of 18 and 25. Your Facebook cover photo should probably incorporate a young Mexican man and maybe some Spanish text.

Here are a couple of examples of how Google targets its various audiences through its cover photos. First off, the brand’s UK Facebook page incorporates a bunch of cartoony imagery featuring recognizably British landscapes and structures like the Angel of the North, Stonehenge, and a red London bus.

Facebook cover photo example how Google targets its audiences through cover photos

Meanwhile, the Google Students cover photo features pictures of young people from diverse backgrounds, often working in teams, and all using technology. In other words, they’re exactly the sort of people you’d expect to be interested in a Google page aimed at students.

Google Students Facebook cover photo

4. Pair the Facebook Cover Photo With Your Profile Pic

Just as your Facebook cover photo should complement your brand, it should also go hand in hand with your profile picture.

That’s really important because they sit alongside one another at the top of your Facebook Business Page. If they don’t fit together naturally, the results can be pretty jarring.

Nike is America’s most famous clothing and footwear brand, with 99% audience recognition, so it’s no real surprise that the company gets its Facebook branding perfect.

nike awesome facebook cover photo

With just three words, two colors, and the classic “swoosh” logo, Nike somehow manages to encapsulate its whole brand across its cover photo and profile picture.

5. Promote Your Products and Events Through a Facebook Cover Photo

When your cover photo takes up so much space, why wouldn’t you use it to talk about the things you want to promote? Whether that’s a new product, a special offer, a big piece of content, or an event, your cover photo is a fantastic place to show it off.

For example, PlayStation uses its cover image to showcase a high-profile new release for its PS5 console. Notice how the brand combines this with a CTA urging people to play the game, effectively transforming the top half of its business page into an interactive advert.

playstation awesome facebook cover photo

Taking things in a different direction, Gucci’s Facebook cover photo and profile picture are given over to promoting an online event, Guccifest.

Gucci awesome Facebook cover photo

Again, the fashion brand has added some interactivity by including a scannable QR code in its cover photo. The whole image is extremely text-heavy, which isn’t what you’d expect from a brand selling a physical product, but in Gucci’s case, this just makes the cover photo even more striking.

4 Steps to Designing an Impactful Facebook Cover Photo

Now that you understand the theory behind creating a striking Facebook cover photo for your business, it’s time to make it happen for your brand. Follow this simple four-step process to turn your Facebook cover photo vision into reality.

1. Pick a Facebook Cover Photo CTA Technique That Works for You

Take another look at all those Facebook cover photo examples I included above. None of them could appear in all five sections.

The PlayStation example is really effective at promoting a product, but it arguably doesn’t pair up well with the brand’s profile picture. Nike keeps things simple, complements its brand, and matches its profile image, but doesn’t directly feature its audience or showcase a product.

Does that mean they’re all bad cover photos? Far from it. Instead, this demonstrates that your Facebook cover photo shouldn’t be all things to all people. Pick out one or two of those techniques and use them to inform your image. For instance:

  • About to launch a high-profile new product? Use your cover photo to promote it.
  • Got a really specific audience? Speak directly to them in your cover photo.
  • Have a recognizable logo or slogan? Keep your cover photo super simple; let your branding do the talking.

2. Choose a Facebook Cover Photo Editing Tool

You don’t need to be a skilled graphic designer to create an effective Facebook cover photo. There are tons of easy-to-use, free photo editing tools that do all the hard work for you.

Arguably the most popular is Canva. It’s free to sign up and features a bunch of Facebook cover photo templates cropped to the correct dimensions. To find them, create your own Canva profile, select social media imagery, and choose the dedicated Facebook Cover option:

Use Canva to create a Facebook cover photo

Just one word of caution here: While Canva is free to use, you’ll need to pay for some of the design elements.

There are lots of other options, too. If Canva isn’t working for you, try PicMonkey, Visme, Snappa, Bannersnack, or countless others.

3. Start With a Photo

Again, unless you’re a qualified graphic designer (or have access to one), you’re likely looking for the simplest possible way to create an impactful Facebook cover photo.

In that case, you definitely want to start by finding a suitable image. Something that encapsulates your brand and speaks to your audience.

Just as there are lots of brilliant graphic design tools available online, there are also tons of fantastic free stock image libraries packed with hundreds of thousands of visuals you can use to design your cover photo.

Alternatively, feel free to incorporate your existing website imagery if you’re planning to use your cover photo to showcase a product or service.  

4. Remember to Use the Right Facebook Cover Photo Size

Last but not least, you must use the right dimensions for your cover photo. Otherwise, Facebook will crop or stretch it and all your hard work designing a beautiful, eye-catching image will be wasted.

So what are the right dimensions? There’s no easy answer, as frustrating as that sounds. Because 70 percent of Facebook users access the site on their phones, your cover photo has to work across both desktop and mobile. Yet cover photos display differently based on the device you’re using:

  • On desktop, the cover photo displays at 820 pixels wide by 312 pixels tall
  • On mobile, it displays at 640 pixels wide by 360 pixels tall

If you want to use a single image that works across both formats, Buffer recommends cropping it to 820 pixels wide by 462 pixels tall.

As an absolute minimum, Facebook says your cover photo should be 400 pixels wide and 150 pixels tall. It also advises keeping your image to less than 100 kilobytes for the fastest-possible loading.


Remember that your Facebook cover photo isn’t just a striking image. Choosing the right one for you isn’t necessarily about utilizing the brightest colors or the boldest copy.

It has to tie into your brand, speak to your audience, and effectively communicate your message. Ideally, anyone who knows your brand already should find it instantly recognizable.

If you’re struggling, remember the value of keeping things simple. Don’t try to be too abstract or clever. A basic image that clearly represents who you are and what you do will be much more effective than something complex that leaves people scratching their heads.

How are you using your Facebook Business Page to generate leads or sales?

The post How to Create the Best Facebook Cover Photos for Your Business appeared first on Neil Patel.

Under Cover: Sometimes Minority Owned Business Loans are In Disguise

Minority owned business loans are probably different than you think.  Sometimes they are just like they sound, loans for minority business owners. Other times, they are just loans for everyone that work well for minority business owners as well. 

Minority Owned Business Loans Do Not All Look the Same 

Sometimes you can be so busy looking for minority owned business loans specifically that you miss the great options that will work but are not for minorities only.  In a way, these loans are undercover. They are available to more business owners than just minorities. However, they work really well with the challenges that are unique to minority business owners. Here are just a few examples. 

Loans from The Small Business Administration

The Small Business Administration specializes in helping all small businesses. They offer a number of products and resources through SBA programs, not just minority owned business loans.  For the most part, the SBA does not lend money directly. They work through partner financial institutions to guarantee SBA government loans. As a result, they are able to leave the administration of the loans and disbursement of funds to those who do it on a regular basis. That is, lenders and non-profits that are in the communities where the businesses exist. 

SBA 7(a) Loans & 8(a) Business Development Program

These loans are open to all small business owners.  However, if a minority business owner takes part in the SBA Business Development program, they increase their chance of getting this type of loan.  

Honestly, about 80% of SBA loan applications from Hispanic and African Americans are for $150,000 or less.  This is according to the SBA itself.  Surprisingly, these smaller loans seem to be harder to get. Honestly, this is probably because lenders don’t make as much money from them.

In fact, the SBA got rid of the fee for loans that are less $150,000 to help with this.

Minority Owned Business Loans Credit Suite

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SBA Community Advantage Loans

These are to meet the needs of small businesses in neglected markets. That includes minorities. The goal is to get local lenders to increase loans up to $250,000.  This is done by backing up to 85% of the loan amount. The hope is that this helps small business owners who might not be able to get traditional financing. 

SBA Microloan Program

First, loans through this program go up to $50,000.  Secondly, funds come from a third-party lender.  Usually, this consists of nonprofit organizations in the community. Often, they also offer other types of assistance to business owners along with the loan. 

Minority Owned Business Loans: Non-SBA Loans

There are private lenders that offer loans that will meet the needs of minority business owners also, but they are not specifically minority owned business loans.  One such example is Accion.

Accion U.S. Network

Accion offers loans in all states.  Funds are available to the following: 

  • minorities 
  • veterans
  • women
  • those with disabilities
  • and low to medium income business owners 

Typically, loan amounts start at $200,000 and go up to $300,000. Also, Accion can put owners in contact with others to help build a network of support.

Comparatively, the minimum credit score for these loans is 575.  In addition, you cannot be 30 days late on paying any accounts.  Finally, you will not qualify if you have late rent or mortgage payments over the past 12 months.

Minority Owned Business Loans That Don’t Wear a Mask

In contrast to the above loans that anyone can apply for, some minority owned business loans are exactly what you expect.  They are designed specifically for those in minority groups to aid in overcoming the unique challenges they face in obtaining business funding. 

Union Bank Business Diversity Lending Program

This program from Union Bank offers business loans for minority business owners. Indeed, this one is specifically for minorities. In fact, to qualify, you must be Hispanic, American Indian, Latino, Asian, Alaskan Native, African American, Native Hawaiian, or other Pacific Islander.    

Furthermore, a business that makes up to $20 million could qualify for a loan of $2.5 million.  However, you must be in business for at least 2 years.  Likewise, the business must be at least 51% minority owned.

The National African American Small Business Loan Fund

This is a partnership between JP Morgan Chase and the Valley Economic Development Centers .  It serves small businesses with minority owners that are in low income or medium income communities.  However, only those in New York, Los Angeles, and Chicago are eligible.  

Business Center for New Americans

Presently, The Business Center for New Americans offers minority business loans of $5,000 to $50,000.  They work with immigrants, refugees, women, and other minority entrepreneurs.  The goal is to help minority business owners who have not been able to get traditional financing.  

Camino Financial 

Camino Financial is a lender that operates all online.  They offer minority owned business loans. Conveniently, their entire application process is online.  Microloans range from $5,000 to $50,000.  Additionally, they offer small business loans between $10,000 to $400,000. 

Build Business Credit to Increase Your Chances of Approval with Any Loan

Business credit is a huge piece of overall fundability.  The business credit building process is the same for everyone, minority or not.  When you work through the process, you increase your fundability. That in turn, increases your chances of being able to get funding of all types in the future.  How do you build business credit? 

It Starts with the Foundation

When you set up your business, you need it to have a foundation that will help build fundability and separate it from you as the owner.  Even if you are already in operation, you can take the steps necessary to do this. However, the sooner the better, for a number of reasons. What does it take to build a foundation of fundability

  • Separate contact information

Your business needs its own phone number and address

  • An EIN

This is free on the IRS website. 

  • All necessary and appropriate licenses

If you are not properly licensed to do what you do, lenders will not take you seriously.  This step is necessary to being a legitimate business. 

  • Incorporation

There are many reasons for this.  However, for business credit building the big thing is it further separates your business from you as the owner. 

  • A D-U-N-S Number

This is free to get on the Dun & Bradstreet website.  You cannot have a business credit profile with D&B without one. 

  • Business Bank Account

Like incorporating, there are many reasons for this.  The main one for building credit building however, is that it further solidifies your business as an entity separate from you the owner. 

  • Professional website

This one surprises a lot of people.  These days, if you don’t have an online presence you might as well not even exist.  However, a poorly put together online presence is just as bad. Pay for professional design and hosting.  It’s worth it.

Minority Owned Business Loans Credit Suite

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These things are not only necessary for overall fundability, but they are also the first step in the business credit building process, and it is a process.  It takes time, and you have to start at the beginning.  

The Business Credit Building Process

Even though most lenders will still take personal credit into account, separate business credit allows them to judge your business on its own merits.  If they can see that, despite some personal credit issues, business credit is just fine, it may sway them if they are wavering on approving funding. 

In addition, business credit opens up new funding doors that are not available to individuals, which in turn can only help you run and grow your business. 

You Need Accounts Reporting to Your Business Credit Report

The key to this is to get accounts in your business’s name that do not really take your personal credit into account.  It may feel like it is impossible, but it isn’t. There are a few ways to do it. 

First, vendors you already have a relationship with may be willing to extend credit without a credit check.  If that isn’t happening, they might be willing to offer net 30 terms on invoices.  The worst that can happen is they say no.  If they say yes, ask them to report the payments to the business credit agencies. 

Utilities might also report accounts to your business credit.  You already pay utilities, rent, and internet each month.  Ask those providers to report your payments to the business credit reporting agencies.  Make sure your accounts are set up in your business name with your business contact information.  Worst case scenario is that they say no.  It never hurts to ask.

Starter Vendors in the Vendor Credit Tier to Help Build Business Credit

This is the business credit building secret that many business owners are unaware of. We call them starter vendors. These are part of the vendor credit tier.  They are certain companies that will extend Net terms in your business name without a credit check.  After you pay, they will report those payments to the business credit report agencies (CRAs). 

Since they do not check your credit score, it doesn’t matter that you do not have one.  Of course, they do have other ways of reducing risk.  They vary by vendor. Below, we have listed a few of these starter vendors to give you an idea of what you are looking for.  

Crown Office Supplies 

Crown Office Supplies is a true starter vendor. They sell a variety of office supplies and take helping clients seriously. They say, “just starting your business, or maybe have an existing business, but you have a question regarding office supplies… we are here to help!” And they report to Dun and Bradstreet, Experian, and Equifax.

There is a $99.00 annual fee, though they do report that fee to the business credit reporting bureaus. For other purchases to report, the purchase must be at least $30.00. Terms are Net 30.

Grainger Industrial Supply 

Grainger sells power tools, pumps, hardware and more. In addition, they can handle maintenance of your auto fleet. You need a business license and EIN to quality, as well as a D-U-N-S number.

You can apply by fax or over the phone. If you need less than $1,000 in credit, you only need a business license for approval. For over $1,000, you will need trade and bank references.  

If you are just starting out and do not have references, the $1,000 is plenty to get you started building your business credit. 


Behalf is a way of getting paid through an app.  However, they also offer funding. The more you have your customers pay you through Behalf, the more likely Behalf is to offer you favorable terms when it comes to funding.  

Funding can be through purchase financing or a virtual Mastercard option. Terms run from Net 30 to 180 days, and they report to Dun & Bradstreet, Experian, and Equifax. The fact that they report to all the major credit reporting agencies makes them an extremely valuable tool in building business credit.

Minority Owned Business Loans Credit Suite

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Then What? 

After you have enough of these types of accounts reporting payments to your business credit report, you should have a strong enough score to move on to the next tier. We call this the retail credit tier.  They offer more traditional credit.  These are credit cards for use at specific stores such as Office Depot or Lowes.  This is also sometimes referred to as store credit. 

After you have several of these store credit accounts reporting, you can apply for cards in the fleet credit tier.  These are gas cards with companies such as Shell and Fuelman.  They can be used for fuel and auto repair and maintenance only. 

Lastly, with accounts reporting from all previous tiers, you should have a score strong enough to apply for cards from what we call the cash credit tier.  Of course, that is only if you have been making payments consistently on time. 

These are traditional credit cards that are not connected to a certain store or type of purchase.  They can be used for anything and everything.  In addition, they often have better interest rates and nice rewards programs. 

Building Business Credit Can Open the Door to Many More Funding Options

Looking for and applying to minority owned business loans is a completely viable option.  However, do not limit yourself. Take a look at other loan possibilities that you may not even realize you qualify for.  At the same time, start working through the business credit building process. Then, you’ll have many more funding options available in the future.  The more funding available to you, the faster and stronger you can grow your business.

The post Under Cover: Sometimes Minority Owned Business Loans are In Disguise appeared first on Credit Suite.

Senior Full Stack Developer Cover – Toronto

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