Tag: Traffic

How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple.

They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

In this post, we’ll look at the steps to creating the ultimate guide on just about anything.

What Is an Ultimate Guide?

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common:

  • It goes very deep into a pretty broad topic.
  • It contains several chapters that look at the topic from a variety of angles.
  • An industry expert or researcher writes it.

Apart from that, what you put in your ultimate guide and how you design it is up to you.

ultimate guide advanced SEO

Why You Should Create an Ultimate Guide

If you didn’t know how powerful ultimate guides are already, here’s why you should start creating them right now.

Rank for Many Keywords

The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. The fact that they are so detailed means they should rank for a huge number of keywords. Including internal links to your other blog posts boosts their rankings, too.

Get Backlinks

A big, in-depth resource like an ultimate guide can be a fantastic source of links. Not only can you use it to go out there and request a backlink as part of your link-building process, but other sites naturally start linking to an authoritative resource, too. So much so that your ultimate guide can continue to attract links for years to come.

Build Your Authority

There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. This is your opportunity to showcase how much you know about your subject to the world and go above and beyond what has previously been written about your topic.

How to Pick Topics for Your Ultimate Guide

Picking a topic can be a huge stumbling block for many aspiring writers. Don’t get bogged down overthinking it, though. Here’s how you can find the perfect topic quickly.

Choose a Topic You Know About

This first point is obvious, but it needs to be said. You need to know your topic inside and out if you want to write an excellent guide. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself.

Choose a Topic With High Search Traffic

Not every guide needs to be written with the express purpose of ranking in Google, but it can seriously help drive traffic and generate customers. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword.

Don’t just pick the topic that has the main keyword with the highest search volume, however. You may find another topic has so many more related keywords that it could actually generate more traffic overall.

Choose a Topic That’s Trending

Ultimate guides are successful when they’re written about trending topics. When people are excited about a topic, they want to consume all the information they can find about it. Your guide should be a part of that, too.

That’s not the only reason you want to focus on what’s trending, though. The newer your post is, the better it might do in search results if someone is searching by posts made within the last week, month, and so on.

How to Create an Ultimate Guide

With your topic picked, it’s time to get to work creating your guide. Here’s how I recommend you go about it.

1. Consume as Much Content as You Can

Even if you’re an expert in your field, you’ll still want to read blog posts on your topic before you start writing. Doing so will help you understand the level of content currently out there, the common threads writers pull, and the things you need to mention.

Pay attention to the results that Google serves up, too. You’ll find that specific formats are more popular than others, and you’ll want to try to mirror these when it comes to writing your content.

2. Identify What’s Missing

While you’re reading other people’s content, make a note of everything that’s missing from the posts. If you’re writing a how-to post, be sure to go through the steps yourself after reading posts by others.

Then, jot down things you notice during the process that others might have missed or not explained thoroughly. It also might help to sit down with someone who is unfamiliar with your topic and see what questions they come up with.

3. Do Research

You can write an ultimate guide off the back of your expertise alone—but you can make it stand head and shoulders above everyone else’s content if you conduct your research.

For some, this is a case of canvassing their colleagues and contacts for their opinion on a certain topic. Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf.

The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become.

4. Put It All Together

To create your ultimate guide, simply combine the basics plus the additional details you found were missing from other posts and your research. This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included.

5. Promote, Promote, Promote

An ultimate guide is no good if no one reads it. Considering the amount of time and energy you have spent on your ultimate guide, you owe it to yourself and your readers to promote it well. Do so by:

  • Sharing it on all of your social networks: Twitter, Facebook, and LinkedIn are the best. Promote it on your personal and business accounts, if possible.
  • Sharing it in groups on social networks: LinkedIn, for example, has some great groups on particular topics. Facebook has some as well, although many are full of spammers who are just there for their promotions. This will expand your guide’s exposure from just your network to all of the members of the groups you select.
  • Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content.
  • Repurposing your content: If you can turn your ultimate guide into an infographic, video, slide presentation, or PDF document, you can spread it on even more networks.

4 Tips to Create an Awesome Ultimate Guide

If you want to take your ultimate guide to the next level, bear in mind these four tips when writing.

Write Clearly and Format Appropriately

You don’t have to be Hemingway to write a great ultimate guide, but take a lesson from Ernest regarding clarity. Short, clear, punchy sentences win out here, especially when writing thousands of words on your topic. Long, convoluted paragraphs may help you get your message across, but they’ll only cause the reader’s mind to wander.

Formatting will also help in this regard. Clearly labeled titles and subheadings will make your guide much more digestible. Short paragraphs will, too. Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for.

Include Images and Screenshots

One thing I sometimes find missing from other ultimate guides is good screenshots. Take yours using your account of the topic as opposed to generic stock photos. This will make it easier for others to follow along and visualize the process.

Use Real-Life Examples

Once you have the basics and missing pieces down for your ultimate guide, look for some good examples of your tips in action. If you’re talking about creating great timeline cover photos, then include some examples from pages in different industries.

If you’re talking about using Pinterest to drive traffic, then link to top Pinterest users who are doing things right. Think about your target audience and find examples that they can easily relate to so they feel they must follow your advice to be successful.

Don’t Break Up Your Hard Work

There is a lot of advice out there suggesting you should take long posts and break them up into a series, so you can get people to come back to your website over and over again. However, I find that if someone hits a piece of content that says 101 Tips on ___, and the post only includes steps 1–20 with the promise of more to come, they move on to find everything they’re looking for elsewhere.

People want to consume information now, not wait for it. When they read the words ultimate guide, they’re going to expect to get everything in one chunk, so unless you are planning to write 5,000+ words on a topic, keep it in one piece.

Examples of Great Ultimate Guides

There are a lot of great ultimate guides out there, but here are some of my all-time favorites.

The Ultimate Guide to Startup Marketing

Examples of Great Content Guides - Neil Patel

If you’re looking to grow your startup, I’m pretty sure you’ll get a huge amount of value out of my ultimate guide on the topic.

How to Design a Logo: The Ultimate Guide

Examples of Great Content Guides - How to Design a Logo

With 12 chapters and virtually every angle covered, there’s no reason to read another guide before creating your logo.

The Ultimate Guide to Cart Abandonment

Examples of Great Content Guides - Cart Abandonment

If you’ve ever wondered why shoppers are leaving your website at checkout, this mammoth guide by VWO will answer all your questions.

The Ultimate Guide to Writing & Illustrating Your First Children’s Book

Examples of Great Content Guides - Guide to Writing Your First Children's Book

Ultimate guides don’t have to be about marketing, as this guide by Eevi Jones proves.

How to Pick a Career

Examples of Great Content Guides - How to Pick a Career

While Tim Urban hasn’t called this an ultimate guide, you’re unlikely to find a more thoughtful or detailed blog post on picking a career anywhere online.

Further Resources on Ultimate Guides

This blog post isn’t exhaustive by any means. If you want to dive deep into creating high-quality long-form content, then check out these five resources:

  1. How to Create an Ebook From Start to Finish by HubSpot
  2. The Ultimate Guide Template by Copyhackers
  3. Your Ultimate Guide on How to Write an Ultimate Guide (Infographic) by Express Writers
  4. The Ultimate Guide to Creating a True ‘Ultimate Guide’ by Search Engine Journal
  5. The Ultimate Guide To Content Promotion by Marketing Insider Group

How to Create Specs for an Ultimate Guide

You don’t have to write your ultimate guide yourself. If you’re hiring a freelance writer to write your guide for you, here’s how you can create a spec they can follow with ease.

  1. Give an overview.

    A top-level overview can help a writer quickly get to grips with the topic and goals of the ultimate guide.

  2. Create a clear structure.

    Take the initiative and write an outline that includes all of the major points you want the writer to talk about. This makes sure all of the gaps you identified in other pieces of content get covered.

  3. Include keyword research.

    If improved rankings are one of your main goals, then highlight the keywords you’re aiming to rank for.

  4. Note or record your expertise.

    Where appropriate, make notes for the writer to help guide them. Alternatively, you can record yourself talking about the topic.

  5. Provide additional resources.

    Highlight a handful of top-quality resources your writer can turn to for inspiration.

  6. Set a deadline

    Expect an ultimate guide to take a fair bit longer to write than a standard blog post.

Ultimate Guide Frequently Asked Questions

How long should my ultimate guide be?

There isn’t a defined length for an ultimate guide, but most are at least 3,000 words in length.

How do I distribute my ultimate guide to my target audience?

You can use social media and email to get your ultimate guide in front of your target audience.

Should I create more than one ultimate guide for my website?

Absolutely. Ultimate guides offer a lot of value in terms of SEO and building your authority, so you should write as many as you can.

At what part of the funnel are ultimate guides most useful?

Ultimate guides can be used at any part of your funnel, but they’ll be most useful towards the top. They are great at attracting users into your funnel and converting them to email subscribers.

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How to Create Ultimate Guides Conclusion

Ultimate guides are an incredibly valuable marketing resource. I’ve used them to generate huge levels of traffic, build my reputation as an authority in the industry, and improve my site’s SEO.

Follow the advice I’ve given above, and you’ll be on your way to achieving your content goals while sharing valuable insights about your chosen topic.

Have you created an ultimate guide on your website or blog? What other tips would you add to making your ultimate guide a success?

4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind.

It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site.

A whole new industry was created to optimize business websites as per this big daddy’s requirements.

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources.

The ‘big daddy’ is Google. If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (SEO).You might have achieved great search engine traffic results from Google.

However, you shouldn’t put all your eggs in one basket. Diversifying your website traffic sources will ensure that your business does not tank in the wake of a single Google algorithmic update.

Consider Andrew, who lost 80 percent of his website traffic to Trollingmotors.net with the release of the Penguin update.

It was after this loss of direct traffic he realized the risk of relying solely on Google for customers.

5 Spectacular Traffic Sources That’ll Help You Move Beyond Google

Don’t you dread being in a similar situation, losing all your web traffic because Google decides to change the game?

Building traffic from Google requires consistent effort for 3 months or more. You need to target long-tail keywords, build authoritative backlinks and optimize your website pages for Google.

Not to mention the dominance of the click throughs received by top 3 spots in Google.

If you aren’t in the top 6, don’t expect more than 4 percent of clicks to your website. And if you aren’t on the first page, you can almost abandon thinking about organic traffic, direct traffic and any other kind of web traffic from Google.

If you’re not on the first two pages, you aren’t getting any visibility.

I don’t think I need to tell you the difficulty in ranking in the top 3 spots for keywords that have good search volume.

The hard-hitting reality is most businesses fail to rank for their targeted commercial keywords and don’t get intended results from SEO.

Are you willing to build a more sustainable and robust source of organic traffic for your website?

Then let’s roll with five alternative search engines besides Googles that drive traffic your way.

1. Capture Emails of Those Cold First-time Visitors

Email is the first and probably the best social channel for conversing with your audience. It commands the daily attention of most people, drives engagement and accelerates business results.

Email has a high conversion rate and that outperforms search and social media by far.

But effective email return traffic rise does not happen overnight. It starts from your previous efforts and snowballs.

I’ve been able to increase my email traffic consistently since I’ve prepared my blog to capture new leads as part of my marketing campaign.

How to Increase Direct Traffic from Email Campaigns

Would you like to know the 3 basic steps to increase direct traffic from your email campaigns?

  1. Prepare a lead magnet like a free eBook or an email course that interests your visitors.

    As an example, I offer free courses to learn SEO, CRO, and more. You can also offer a swipe file like Digital Marketer. It generated 28,507 subscribers in 45 days.

    If you want to considerably boost your conversions and reduce your bounce rate, then you’ll need to put in extra effort and prepare a content upgrade for at least your most popular posts.

    It can lift your conversions by a whopping 785 percent in one day.
    So what are content upgrades?

    They’re generally bonus resources. If you don’t have the time to create more content, a simple checklist will do. The idea is to help the visitor take the first step after reading your article.

  2. Setup lead capturing tools on your website

    Marketing technology has come a long way. You can do much more than simply adding an opt-in form in the right sidebar of your blog (that typically has less than 1 percent conversion rate).

    I would recommend that you experiment with slide-up, left sidebar sign-up forums, hello bars, and other tools. A controversial, but extremely effective tool that deserves special mention is the popup or banner ad. Popups can literally take your sign-ups through the roof.

    But, if they’re so effective, then what’s the roadblock that may prevent you from using them?

    They’re annoying and equate to a bad user experience which will contribute to a higher bounce rate.

    You need to test triggering them at the appropriate time. Your audience might like to spend 30 seconds on your website before they give you their email.

    Your visitors should not feel intruded on or tricked into giving their email. Don’t show the popups and banner ads repeatedly to a visitor after he has shown disinterest in giving you his email.

    I would advise you to use an improved pop-up technology that decreases the pop-up annoyance.

  3. Properly onboard your new subscribers

    The welcome email is your first point of contact with the subscriber. Don’t waste the opportunity to add value and impress them early in your relationship with them.
    So what can you deliver in your first email?

    Ask the ‘number one’ problem that your subscriber is facing. This encourages interaction and lays a strong foundation for your association with them.

  4. (Optional but recommended) – Test your email subject lines

    Only after they open your emails will you get the chance to engage with your audience. Churning of readers is fairly common.

    MailChimp found that average click-throughs last only 3.5 percent after the 100th email campaign for the users that last (as compared with 5 percent open rate for the first campaign). Tweaking your subject lines can make all the difference for increasing your open rates and getting more engagement.

2. Write High-quality Guest Posts for Authority Blogs

Guest Posting has already been written off by Google. I’ve seen bloggers derive tremendous referral traffic and build complete businesses from guest posting referral traffic. It’s awesome to get organic traffic this way.

It’s such great exposure that I’ve guest posted regularly at likes of Entrepreneur, Search Engine Journal, HubSpot and Forbes.

Here are five tips to get good results and potential direct traffic from guest posting.

1. Understand the publication

Before sending a guest post pitch, get a feel for the type of content published in the publication. Only then will you be able to think of post ideas that add value to their audience. All bloggers are seeking valuable content to be shared on social media and to improve their own search engine traffic – you need to be able to add to this.

A great pitch puts the target blog’s audience first and proves why you’re the right fit for guest posting on their blog.

Want an example?

Then look at the email by Alex from GrooveHQ below.

Spectacular Traffic Sources That’ll Help You Move Beyond Google

2. Aim to get published on the biggest blogs where your target audience hangs around (not necessarily in your industry).

I received 0 conversions from some industry blogs (although they drive considerable organic traffic).

Yet I received a total of 16 conversions (lower visitor volume but high-converting direct traffic) from Entrepreneur Magazine and Inc.

3. If you’re short on time, rely on quality rather than quantity.

By putting in 18 hours to write an awesomely detailed guest post at HuffPo, Ramit Sethi was able to drive 100,000 visitors to his website. This would have had exceptional results not only for his search engine traffic but also for his social media traffic.

Compare that with a quickly written guest post that brought just a few hundred visitors for 1.5 hours of Ramit’s time.

4. Try to squeeze as many quality guest posts into your content production time as possible.

I’ve personally found that organic traffic is spread out from guest posts and adds up only over time.

5. Finally, spend extra time to create a content upgrade for your guest posts.

A content upgrade can have a tremendous impact on the number of emails you’ll collect. Giles Thomas earned 408 subscribers from a single guest post by offering an upgrade.

3. Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of the Four Hour Work Week author Tim Ferriss?

Right now, a staple content type that he serves his audience is his podcast. He interviews world-class performers who share their wisdom on a plethora of subjects on Tim’s show and he is loved across social media.

Do Tim’s followers like the show?

Well, the show has surpassed 50,000,000 downloads. And is the #1 business podcast on all of iTunes on most days.

Be it video or audio, interviews are inherently conversational, dynamic, and engaging.

The best part:t’s a win-win for both parties. The interviewer gets exposure to the new audience while the interviewee gets to serve new engaging and authoritative content to his website visitors.

If you interview an industry influencer, you can request that they share the interview with their followers on social media. Think of the organic traffic you will drive from hundreds of thousands of their social media followers.

As an example look at the engagement received by a past interview of Derek Sivers on the Tim Ferriss Show. Derek tweeted the show’s link to his 283K followers.

Spectacular Traffic Sources That’ll Help You Move Beyond Google

It won’t hurt that you’ll also start a relationship with the influencer through such an interview.

Similarly getting interviewed by a high-authority website can bring you a huge amount of search engine traffic.

Getting interviewed by YourStory brought Harsh Agrawal 35,000+ views on his blog, Shoutmeloud, in a single day. That was his highest search engine traffic source for the blog (having 600,000+ visitors/month).

Since interviews offer consolidated value, they serve as a lead generation source for your brand for a long period.

Just think of the number of bloggers you discovered through their interviews on YouTube and other high authority websites.

If you’ve got a really interesting story to share, you can also consider doing a Reddit AMA.

Mateen got 2000 page views from doing this AMA on earning $85,000 in profit by selling TeeSpring shirts/hoodies. He also increased his average daily visitors.

You can also answer questions from journalists at HARO by signing up as a source.

Christopher from Snappa saw this query on the future of content marketing from Inc Magazine on HARO.

HARO request example

He quickly sent a detailed reply.

HARO response example

This earned him a mention in Inc a few weeks later.

INC mention example

HARO is a great strategy to get a brand mention on authority news websites like Entrepreneur and Inc. Those backlinks will sweetly lift your reputation in the eyes of Google, driving your search engine traffic up, and boosting your marketing campaign.

4. Invest in Facebook Ads

I know a paid strategy might raise a few eyebrows when it comes to the idea of organic traffic.

Inbound marketers generally don’t like to pay for play in the form of banner ads or other pricey methods. If you’re one of those, you might be frustrated with the declining organic Facebook reach. If you’re having only a handful of fans on your Facebook page, then you will not get good results from your organic traffic reach.

So you’ll need to invest in Facebook Ads.

A US accounting firm (having 156 likes) didn’t get good engagement on their posts. Just a couple of likes.

facebook ads example

After spending $20 on Facebook Ads they started getting great interaction. Look at the interaction on the post in two months.

facebook ads example to drive traffic

Sparing some cash for running Facebook Ads can tremendously accelerate your email list growth (one of the best repeat traffic sources for your website). Because there are very specific demographic targeting options available. You can also A/B test various images and text in your banner ads.

Let me share another case study to show you the kind of results you can achieve.

Matthew Woodward spent around $600 on Facebook Ads running two campaigns. His cost per lead in running both campaigns was under 80 cents. The ROI from running the campaign was over 2500 percent.

Aren’t the results incredible?

If you don’t want to splurge and spend $500, then even $5 a day can get you great results.

Mary earned 532 new subscribers in 43 days of running Facebook Ads.

The total amount she paid was just $227.05.

If you want to drive more traffic to your blog, then you can choose your most engaged Facebook posts and boost them to extend your reach.

You can even use Facebook Video Ads and add a CTA to drive traffic back to your website.

For native videos on Facebook, Mike Gingerich found anywhere between a 30 percent to 200 percent increase in engagement and reach compared with other types of posts.

Conclusion

Google’s algorithmic updates are unpredictable. Relying solely on SEO to rope in traffic and customers can kill your business.

So experiment with traffic sources other than Google.

If you put in the necessary steps, you can also reap the benefits like others whose case studies I shared with you in this article.

Have you experimented with any of the above traffic sources and achieved good business growth? How did you boost your direct traffic? I would love to hear your insights in the comments.

YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

When you think of SEO, you probably think of Google.

It’s easy to understand why–Google is the most powerful search engine, period.

However, Google isn’t the only search engine, not by a long shot.

I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions.

Here’s the thing: less popular search engines fill specific roles. For example, if you do Bing SEO, you can reach an audience you can’t reach on Google.

If you ignore other search engines, you’re doing your business a disservice.

Today, I want to talk about YouTube, and more specifically, YouTube SEO.

It might seem weird to think of YouTube as a search engine, but that’s exactly what it is.

Specifically, it’s a search engine for videos.

The entire site is driven by a search bar that’s smack dab in the middle of the page. It’s similar to Google’s video search results.

Because YouTube is its own search engine, it has its own SEO best practices.

Just like you want to get your site high up on the SERPs, you want to get your videos high up on the YouTube SERPs.

YouTube SEO is a bit different from regular SEO, and it might take a little while to get used to.

To help make it easy for you, I’ve created a list of techniques that will provide you with the visibility you need on YouTube.

1. Find Video Keywords to Improve YouTube SEO

Keywords for YouTube are a bit different from keywords that appear on search engines like Google or Bing.

For example, you’ll often see YouTube keywords that start with “how to.”

Brian Dean recommends using Google to search for different keywords in your niche. Then, see if any keywords bring up video results.

For example, if you search for “how to make apple pie,” you’ll see a ton of video results, and at least one is from YouTube.

youtube SEO find the right keywords

You can use Ubersuggest to check how many monthly searches those keywords get.

Step #1: Enter Your Keyword and Click Search

use ubersuggest for YouTube SEO

Step #2: Click Keyword Ideas in the Left Sidebar

use ubersuggest for YouTube SEO

Step #3: Review Keyword Results

use ubersuggest for YouTube SEO keyword research

For this particular search, you’re given 296 keywords, one of which is the term you searched. Along with a keyword list, there is data for:

  • Volume: Number of searches the keyword gets on Google each month.
  • Cost per click: Average cost per click for the term on Google Ads.
  • PD: Paid difficulty, which is the estimated competition in paid search.
  • SD: Search difficulty, which is the estimated competition in organic search.

As a general rule of thumb, your selected video keywords should get several hundred monthly searches. For example, if you decide that you want keywords with no less than 800 searches, you can use the filter function to narrow your results:

use ubersuggest for YouTube SEO suggestd keywords

Even though you’re left with only six keywords, you know you’re focusing on those that have a meaningful number of searches each month.

use ubersuggest for YouTube SEO keyword ideas

Just like you’d do keyword research for normal SEO, you should also do keyword research for YouTube SEO.

2. Optimize Your Video Title

Do you know how you always optimize your headlines for written content? The same goes for YouTube.

You want to include your focus keyword in your video title, and you should also solve a problem with your title.

When you read Roberto Blake’s video title, you immediately know what benefits you’ll get:

youtube seo optimize video titles

Aim to use clear titles and your YouTube SEO will thank you!

3. Optimize Your YouTube Tags

Tagging is one of the best SEO features that YouTube provides.

Tagging allows you to enter relevant keywords that help your videos get more views.

youtube SEO youtube tags

Use tags that are super relevant to your topic.

This is a perfect opportunity to use LSI keywords that are related to your focus keyword.

Don’t use too many tags. Around 10 to 12 are enough.

4. Ask People to Leave Comments

If your videos get a lot of comments, that tells YouTube your videos are popular.

Just like Google, YouTube prioritizes content that’s popular. Comments are one of the metrics YouTube uses to decide what people like the most.

It’s a good idea to end your video with a question to get a discussion started.

5. Encourage People to Subscribe

Subscribing is a big deal on YouTube.

It’s one of the factors YouTube’s algorithms use to rank videos.

Liking or commenting on a video is a one-time action, but subscribing means that people will see your content on a regular basis.

For YouTube, that’s a giant factor that reflects the amount of value you provide.

Pro tip: Many YouTubers ask people to like, comment, and subscribe all at once. However, if you prioritize one of those metrics, focus on encouraging subscriptions.

6. Step Up the Production Value

This article is about YouTube SEO. But like any SEO method, there’s a huge quality component to it.

I’ve said before that SEO is essentially user optimization. So, I want to give you a few pointers on increasing video quality which will in turn increase search performance.

I get that not everyone can afford a pro-level studio setup, but that doesn’t mean your video quality has to take a hit.

Most of us have smartphones that are capable of recording video, and that’s good enough to get started.

Seriously, your iPhone and Android devices are pretty much all you need.

There are a few small investments and changes you can make if you want to increase the quality of your videos:

Get a Tripod

youtube seo use a phone tripod

A little stability goes a long way to creating a more professional video.

Add a Backdrop

If draping your bedsheets on a bookshelf is the best you can do, no problem.

Or, you can buy one of these off Amazon for less than $50.

youtube SEO get a backdrop for better vidoes

Get the Lighting Right

You don’t need fancy spots or anything. All you need is a few lamps or lights trained directly on the subject of the video.

If you do have a small budget, $50-$75, you can purchase some nice lights.

youtube SEO get the lighting right

But like I said, if you have some ordinary house lamps lying around, you can use those, too.

Get a Microphone

Again, you don’t have to get a huge budget.

Not everyone needs to purchase this $900 microphone.

But you might be able to afford a $5 or $10 microphone.

Even an inexpensive microphone will give you far better audio quality than your phone’s built-in microphone.

With an investment of $100-$150, you can be rolling with great quality videos that rival some of the biggest YouTube channels.

Your search traffic will show improvement.

7. Create an Eye-Catching Thumbnail

Your video thumbnail isn’t a ranking factor that YouTube uses directly, but it still has a huge impact on your SEO.

A good thumbnail means more clicks, and that means better SEO.

Make sure your thumbnail stands out and tells viewers what your video is all about.

Many people will view videos just from looking at the thumbnails, so don’t skip this step.

8. Add Closed Captions

Here’s a cool YouTube SEO hack that will give you a big edge.

You might know that YouTube videos support closed captions.

youtube seo tips add closed captions

When you toggle this option, the captions appear:

youtube seo tip add captions

These are meant for people who are deaf or hard of hearing, but they have an unexpected SEO benefit.

Closed captions are crawlable by search engines!

That means you’ll get a nice SEO boost if you enable closed captions.

YouTube does support automatic captioning, but it’s not perfect.

You can edit those captions, or you can add your own. Whatever you do, make sure the captions are accurate.

9. Edit Your Filename to Improve YouTube SEO

This is one of those tricks that may or may not dramatically impact your SEO, but it’s nevertheless important to do.

The idea is to rename your raw file so that it reflects your title or your focus keyword.

So for example, your file may default to a name like “20170613.mp4.”

But if you rename it and use your focus keyword (e.g., “how_to_use_hello_bar.mp4”), you’ll tell YouTube what your video is about.

10. Build Links to Your YouTube Channel, Not Just Your Videos

For the best YouTube SEO, you want links to both your channel and your videos.

These inbound channel links basically tell YouTube that you’re an authority in your niche.

Keep this point in mind as I show you how to get links in the next few steps.

11. Share on Social Media

Here, the concept is simple, and probably a bit obvious.

But it’s an important point.

Today’s web is social. YouTube is a social channel, so to maximize YouTube visibility and SEO, you need to share your videos on every social channel available.

Share on Facebook

This one’s obvious, but I have to include it.

One of the first things you should do is to share your video on Facebook.

Facebook can drive tons of traffic, especially if you include an engaging description.

Here’s the important thing to know about YouTube videos on Facebook.

According to research from Moz, “Facebook may be your best video advertising option.”

Why is this? It’s a simple numbers game.

Facebook native videos have more impressions than YouTube videos shared on Facebook.

youtube SEO tips share on Facebook

They also have higher watched times.

youtube SEO tips Facebook videos have higher watchtime

But does this mean you shouldn’t share YouTube videos to Facebook?

Obviously not.

YouTube still remains the biggest video platform on the planet.

Cross-posting your YouTube videos wherever possible remains the strongest and most viable strategy for maximum visibility.

Share on Twitter

Same idea here––spread the word and get more eyeballs on your videos.

Twitter research asserts, “Video on Twitter drives engagement.”

Twitter native videos are strong, yes. But YouTube shares on Twitter are far higher than the number of uploaded native Twitter videos.

Videos shared on Twitter will get high engagement rates and views.

Youtube SEO tips share on twitter for higher watch

So tweet those videos!

Share on LinkedIn

I’ve found that people tend to be more engaged on LinkedIn than on other social media sites.

And if your video content revolves around business, that’s even better.

Using video on LinkedIn is a strong way to make your company page or personal page more built-out and robust.

Shama Hyder, for example, has a video on her Linkedin profile.

youtube seo tips add video to linkedin example

The video, obviously a YouTube one, increases LinkedIn engagement and YouTube view improvement.

LinkedIn is the only major social platform that hasn’t introduced a native video feature (not counting SlideShare).

For this reason, you’re left with one good option for video sharing on LinkedIn: YouTube.

Share on Quora

Quora is one of the best places to share your videos.

Why? People on Quora are looking specifically for in-depth information that solves their problems.

youtube seo tips share on quora example

While you shouldn’t get spammy with your linking, don’t be afraid to plug your videos and/or your channel.

The overall value of sharing on social is greater than just the views you will get on those platforms.

When you share on social, you’ll also be working to build links to your channel and grow your social presence. It’s a win-win.

12. Send an Email to Your List

The email list is one of the most effective forms of marketing.

You can send out an email to thousands of people in the blink of an eye, and in a few hours, you can get countless eyes on your content.

This will increase the number of views you get, which is crucial for good YouTube SEO.

13. Embed Your Video for Better YouTube SEO

Embedding your videos has two purposes.

First, it gets your video in front of more people. You can embed your video anywhere, but I recommend blog posts.

Second, it will increase your user engagement. This is a direct result of getting more people to watch your video.

14. Steal Keyword Ideas to Improve YouTube SEO

You’re not going to be an expert at SEO for YouTube right from the start.

That’s why it’s wise to see what your competitors are doing.

You might find that other businesses in your niche are using certain keywords.

Youtube SEO steal keyword ideas

Try using those keywords in your own videos and track the changes in performance. Your videos might get a lot more shares using this one simple technique.

15. Start Your Description With Your Focus Keyword

Here’s a tip straight from YouTube.

When you write your video descriptions, use your focus keyword as early on as you can without sounding forced.

Youtube SEO keyword example

YouTube’s bot will see your keyword almost immediately and crawl it. That could result in a higher ranking for your keyword.

16. Use YouTube for Keyword Research

Let’s talk a little more about video keywords for a second.

Earlier, I mentioned using Google to find video keywords.

That’s a good method, but using YouTube itself is another way to find great keywords.

In particular, I like to use YouTube’s search bar to autogenerate popular keywords.

I can start typing in a phrase like “content marketing” and the search box will make several suggestions:

youtube seo use Youtube search to find keywords

How’s that for video keyword research?

These are actual phrases that people are searching, so it makes complete sense to use them for your own videos.

17. Increase Your Watch Time

What’s “watch time?”

It’s the amount of time people spend actually watching your videos.

This is an important YouTube ranking metric. If people spend a lot of time watching your videos, they obviously like what you’re doing.

There are several ways to increase your watch time, and I’ll touch on a few of these in the points below.

18. Review Your Watch Time Report

YouTube provides a bunch of handy reports you can use to analyze how your videos are performing.

There’s the watch time report, which helps you see how many minutes people are spending on your videos.

To see the report, go YouTube Studio.

In the menu on the left side, navigate to Analytics, then look for Watch Time.”

youtube SEO studio analytics

This report is useful for tracking changes in your user engagement. If your watch time spikes or drops, you should investigate why that might have happened.

19. Look at your Audience Returning Visitors Report

You should also know how much of your audience actually loves your content enough to stick around for a while.

The audience returning viewer report shows you a handful of helpful metrics, including average view duration and your top-performing videos.

You can find the report by going to Analytics > Audience within Studio.

youtube SEO returning audience

You can also see audience retention data for specific videos by clicking the name of the video.

You can also play the video and track your performance by the second.

20. Use Engagement Reports to Drive YouTube SEO

Need more reports? I’ve got just the thing for you: engagement reports.

YouTube offers several engagement reports to help you measure your overall performance.

Each report is valuable in its own way, and I recommend you take a look at each of them on a regular basis.

For example, the Subscribers report shows you how many subscribers you’ve gained or lost.

The Average Percentage Viewed shows how much of each video your viewers watch.

These metrics are perfect for improving your YouTube SEO and observing even the finest details of your performance.

21. Add Some Suspense to Improve YouTube SEO

If you’re still having trouble increasing your watch time and maintaining user engagement, you may need to rethink how you’re making your videos.

One successful technique is to start off your video with a bit of suspense.

You don’t have to create dramatic cliffhangers, but something has to be at stake.

I often do this by stating a statistic that grabs your attention.

Another option is to ask a question. The popular channel Vsauce does this regularly.

Check out the beginning of this video:

You can’t help but continue watching the video to learn more.

It doesn’t matter too much how you do it, but you want your viewers to keep watching. Creating a bit of suspense is one of the best ways to accomplish that.

22. Create YouTube Playlists

Your viewers aren’t the only ones who can use the power of playlists.

Building keyword-rich playlists can strengthen your YouTube SEO, and you can also get more search traffic.

Take a look at this playlist. Handy, right?

youtube SEO tips create a playlist

Using playlists is one of those small but mighty tactics that can increase view time and retention.

23. Get Featured on Another Channel

This is a tricky tactic, but if you do it right, it can give you some big results.

It’s tricky because you ideally want to team up with YouTube channels that complement but don’t necessarily compete with your channel.

If you pick a channel in the exact same niche as yours, you could find yourself losing viewers to the other channel.

So if you have a YouTube channel about food, find a channel that’s all about beverages. If you have a marketing channel, find a sales channel.

You get the idea.

Send out some requests and see if other channels are willing to feature you. As long as you give away something valuable, you should have no problem getting featured.

Oh, and make sure you get a link to your channel! You can even ask for an annotation.

24. Get Interviewed

Landing an interview on a YouTube channel is another excellent method of getting featured.

Some YouTube channels specialize in interviews, while others conduct them regularly.

The channel Growth Everywhere (where I host Marketing School with Eric Siu) often features influencers:

youtube seo tip get interviewed

One of the things that have helped fuel my personal brand growth is doing interviews, like this one on Evan Carmichael’s channel.

Since Evan has 726k subscribers to his channel, it gives me visibility in front of an audience that I may not have.

25. Find Your Optimal Video Length

You’ve probably asked yourself this at some point: “What’s the perfect length for a YouTube video?”

There’s no single right answer here.

Minimatters found that the average length of the top ten most popular YouTube videos is 4 minutes and 20 seconds.

However, that might not be best for the type of videos you’re making. Even more importantly, you should focus on what users want, not just YouTube SEO best practices.

If TED talks were that short, viewers would feel ripped off.

youtube seo tips find the right length Ted Talk example

So it depends on the kind of content you’re making. If it deserves depth, go with a longer video.

At the same time, don’t make super long (or super short) videos just because.

26. Improve Your YouTube Content

I have to finish the list with this piece of advice.

No amount of SEO hacks will keep people coming back for more. That responsibility rests solely on your content.

At the end of the day, your content is the foundation of all your YouTube SEO, so make sure it’s better than everyone else’s. For tips on improving your content, check out this guide to video marketing.

Conclusion

YouTube isn’t just for uber-famous superstars.

You can get in on the action too.

Surprisingly, it is not that difficult. If you work hard to make videos that really help people, you’ll watch the views roll in.

Then you can send that traffic to your website, or you can ask people to subscribe to your list for more content.

Every other business in the world is running Facebook and AdWords ads, and as a result, it’s hard to stand out on those platforms.

YouTube is a different story. It’s surprisingly easy to generate lots of views using the YouTube SEO tips I’ve shared with you.

You don’t need a huge budget to start making great videos. You can produce a viral video using just the phone in your pocket and a free video editor.

The best channels stand out because they have something unique to offer.

If you have a unique value proposition of your own, and if you go the extra mile to create videos people love, you can become very successful on YouTube.

What’s your best tip for standing out on YouTube?

14 SEO Tips that Will Help Increase Organic Traffic to Your Blog

If you run any sort of website or blog, you probably think about traffic a lot. You might even be obsessively checking your daily organic traffic, looking to see how many new visitors came to your site.  At least that’s what I used to do, every time I published a new blog post. However, increasing …

The post 14 SEO Tips that Will Help Increase Organic Traffic to Your Blog first appeared on Online Web Store Site.

19 Advanced SEO Techniques to Double Your Search Traffic

Are you ready to double your search traffic?

Understanding SEO is crucial to significantly increase your traffic and brand awareness.

Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert.

In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert.

That’s what I did!

Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying.

Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue.

Getting to page one of the search results is vital. 75% of users don’t even click past the first page!

19 advanced SEO tips to double search traffic stat

The first three organic search results get 60% of all traffic from a web search. Leads coming from a search have a 14.6% close rate, compared to just 1.7% from channels like print or direct mail advertising.

See why SEO is so important to your success?

Here are 19 advanced SEO techniques that you can implement right away to increase your search traffic. Getting more visitors should help you convert more people into customers too.

There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages.

But you can’t sell to people who aren’t there, right?

So let’s get started!

Advanced SEO Tip 1. Complete An SEO Audit On Your Webiste

Auditing your website helps you figure out why you’re not getting enough search traffic and sales. Many SEO companies offer this service, but you can save a lot of money by doing it yourself.

In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future.

In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers.

An SEO audit closely examines your overall site performance, creates goals based on what you find, and implements tactics to reach those goals. This process helps increase profits by making the best use of the content you already have and fixing any SEO issues.

This may not sound like an advanced SEO strategy, but you’d be surprised how many websites are missing basic on-page SEO like page titles or descriptions. It’s easy to overlook when creating your website, but easy to fix with an audit.

Here’s what you should be looking for during an audit:

Check #1: Do all your website’s pages have SEO meta titles and descriptions?

Check #2: Is each page on your website optimized for SEO keywords?

Remember, optimize appropriately without keyword stuffing!

Check #3: Is your URL structure optimized for search engines?

Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example:

21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend

I bet you can guess that article is about 21 ways to improve your Bing ads!

But what if the URL looked like this instead?

https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-hacks/post.html

Seems a bit complicated, right? A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. It’s not very clear.

When it comes to URLs, simple is better.

advanced SEO techniques to double search traffic URL optimization infographic

Check #4. Is each page and blog post formatted properly?

By properly, I mean is each page:

  • Broken up with headings and subheadings (h1 and h2 tags)?
  • Using two to three sentences per paragraph?
  • Bolding or italicizing important points?
  • Optimized with a call to action?

43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read!

Check #5: Do all your images have keywords in their ALT tags?

Check #6: Are you using links in your content?

This includes both internal links (to your own content) and external links (to other websites).

I cover linking in detail later in this article, but it’s very important for SEO as one of Google’s top three ranking factors.

Now if you want to save some time, there’s an easier way to do a site audit. Here’s how to use Ubersuggest to conduct a site audit and discover opportunities for improving your search traffic:

Step #1: Use Ubersuggest

Go to Ubersuggest. Enter your website URL into the box, and press Search.

advanced SEO techniques  how to do a site audit

Step #2: View SEO Analyzer

You’ll be taken to a results page. Click SEO Analyzer. It’ll take a few minutes to crawl your site, but the results are worth it, I promise.

Step #3: Review Your On-Page SEO Score

advanced SEO techniques  on page SEO score ubersuggest

This is your overall on-page SEO score for all pages scanned during the site audit. 0 is the lowest possible score and 100 is the highest. With a score of 84, my site is rated as “great.”

Step #4: Review the Health Check and Errors

advanced SEO techniques ubersuggest health check

There are four sections to review:

  • Health check – Overall health of the pages of your website
  • Critical errors – Issues that have the biggest impact on your SEO health
  • Warnings – Less impactful issues that still deserve your attention
  • Recommendations – Recommendations to consider, but don’t have much impact on your SEO health

Step #5: Check out Top SEO Issues

advanced SEO techniques top SEO Tips

This is the final section of the site audit, and it outlines the top on-page SEO issues. You can click on each line for more information.

For example, “21 pages with duplicate meta descriptions.” Unique and engaging meta descriptions are critical to boosting the click-through rate from the search results to your website.

When you perform a full website SEO audit, you’ll likely find at least a few errors or suggestions for improvement. No one’s perfect!

Ubersuggest is a great SEO tool to monitor the performance of your website and blog posts.

Advanced SEO Tip 2. Learn What Your Users Want

Google isn’t an advertising company. They’re a big data company.

Every tool, platform, and device that they design has one purpose: to get data from users and use it to build a stronger search engine.

Think of yourself as a big data company.

You need to focus on what your target customers want. When you understand what they want, you can develop content that draws them in.

When you listen to feedback from your target customer, it guides the content you create to attract more of them.

The opinions of your users count. The public determines whose idea, article, product, or concept gets shared or funded.

Think about Kickstarter. Most campaigns languish unnoticed for days until a few people donate some money. Then, other people follow.

advanced SEO techniques kickstarter example

So, how do you get relevant data about your users’ interests?

And how do you get feedback from your ideal customer if you’re just starting out and don’t have any real customers to ask?

There are several ways to find out:

  • Use social media platforms like Quora
  • See your most popular pages in Google Analytics
  • See what posts get the most shares
  • Listen to visitor comments on your blog posts

Let’s cover the first one: social media platforms.

Ask yourself, “Where do the people I want to attract hang out online, and what topics do they talk about?”

I personally like to use Quora.

It gives me an idea of what my target audience is talking about and I can learn from experts in the process. If I wanted to write a book or course, the things people ask on Quora would be useful sources for content ideas.

Here’s how to find out what people want using Quora:

Step #1: Go To Quora

You’ll need to sign up for an account, or sign in with Google or Facebook to get in.

advanced SEO techniques quora

Once you’re logged in, type in your primary keyword (e.g. blog traffic) and hit enter.

advanced SEO techniques quora

Step #2: See What Questions People Ask

If you know how to answer one of these questions, write a blog post about it.

You already know that people want to learn about that subject. If one person asked it on Quora, chances are there are hundreds of other people wondering the exact same thing.

advanced SEO techniques  use quora to find questions

Step #3: Get Ideas From Experts

Quora is a great place to learn new things. When it comes to advanced SEO, you can never know everything so I visit it frequently to learn from others.

advanced SEO techniques get ideas from quora

There are currently 16 different answers to this question. The above screenshot is just one of them, but you can imagine how much high-quality content you could create from this one answer alone.

Use these answers to form the outline for your next blog post.

How to Use Google Analytics to Find Out What Readers Want

You can also use Google Analytics to find out what your readers want.

Step #1: Login to Google Analytics. On the left-side menu, click on Behavior -> Site Content -> All Pages.

advanced SEO techniques  google analytics

Step #2: Look at what your most popular pages and posts are.

The total number of page views is important, but also take a look at the average time spent on the page (the higher the better!), the bounce rate, and the exit percentage.

Here are my top pages from May 14th to June 14th 2017:

advanced SEO techniques  google analytics

The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it.

Anything under a minute should be a sign that people are quickly skimming and not reading your article?

So if I see an average time of thirty seconds, I’ll know that people didn’t find my post that interesting to stick around for long.

The bounce rate tells you the percentage of people who landed on this page, but then left without visiting any other pages. It’s not an indicator of success or failure by itself, but ideally you want people to stick around and check out at least 2-3 pages.

The exit percentage tells you that for this page specifically, x % of users left your site after visiting this page. Like the bounce rate, it’s not an indicator of a problem by itself, but if your exit rate is 99%, well, that probably means users aren’t finding what they want to know on that page and don’t want to explore any further.

Another great way to find out what people want is to see how many times your content gets shared on social media.

BuzzSumo is a great tool for this. Just enter your website URL and hit Go.

advanced SEO techniques tool buzzsumo

It will give you a list of your most popular content, sorted by the highest share counts.

advanced SEO techniques  buzzsumo content ideas

This lets you know which articles people love enough to share. The most common reason people share content is when they think it will be useful to others.

With that being said, the total number of shares your post gets is a good way to tell if people find your content useful.

You want to know the easiest way to find out what your users think? Just read their comments on your posts.

When you answer real user questions with your content, your search traffic will improve dramatically.

Advanced SEO Tip 3. Create SEO Optimized Landing Pages

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

Unfortunately, not many B2B companies fully grasp the importance of using specific landing pages to capture new users.

According to the SEO research firm, MarketingSherpa, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

Here’s an example.

Copyblogger creates high-quality landing pages on popular topics. They go the extra mile with professional graphics and a clean, modern layout.

Then they drive traffic to the landing page through press releases, email marketing, and SEO optimization.

Here’s one of their landing pages about, well, landing pages.

advanced SEO techniques copyblogger landing page example

As you scroll down, you learn more about landing pages:

advanced SEO techniques landing page example

The key elements of a good landing page are:

  • No navigation (you want users to stay on the page!)
  • Useful, informative content
  • A call to action (to sign up for your product, service, download a lead magnet, or another type of action)

On Copyblogger’s page, they have useful content with links to relevant articles:

advanced SEO techniques copyblogger example useful content

And, a noticeable and clear call to action:

advanced SEO techniques call to action example

Do you think these landing pages have good SEO value?

Do people actually link to them and share them on social media?

Let’s find out.

Go to Ahrefs.com. Enter a landing page URL — let’s use http://www.copyblogger.com/copywriting-101/ — and click Search Links.

advanced SEO techniques tools ahrefs

As you can see from the screenshot above, this landing page has 799 trusted inbound links, over 1,000 tweets and 446 Facebook likes. This landing page is clearly doing its job of converting visitors into leads.

Landing pages can generate a lot of income.

Conversion Rate Experts made $1 million for Moz, using a single optimized landing page and a few emails.

advanced SEO techniques tools SEO moz

Businesses with 10-15 landing pages see 55% more conversions than those with less than 10 landing pages.

Businesses with over 40 landing pages have 500% more conversions!

Basecamp has a great landing page to sign up for a free trial of their product.

advanced SEO techniques base camp landing page example

It draws you in with a big, bold headline. It highlights the key points in a list for easy skimming. It also features a noticeable sign up form.

But good landing pages don’t always need to be just one page. Check out this example from Bills.com:

advanced SEO techniques bills landing page examle

It features an interactive way to draw visitors in. First, you select how much debt you have.

I’m going to pick $50,000.

The landing page then asks me a series of questions, which are the company’s pre-qualifying questions for new leads.

advanced SEO techniques bills.com example
advanced SEO techniques  bills.com landing page example

To see my results, I need to enter my contact information. Some visitors may not want to and abandon the landing page at this point, but those who really want to know if their debt relief program will help them will fill it out.

This is a very simple landing page that results in thousands of leads per month for Bills.com.

It’s a great example of how a simple design and interactive elements can easily come together to generate huge results.

Here’s how to make sure your landing page is SEO optimized.

Step 1: Use Long Tail Keywords

Find a long-tail keyword and use it throughout your landing page. For example, Copyblogger targets the keyword “SEO copywriting” on one of their landing pages.

advanced SEO techniques  copyblogger find longtail keywords

If you use Optimizepress or another landing page creator for WordPress, make sure that you add title tags, a meta tag description, and keywords.

Use the keywords naturally throughout your content to avoid getting penalized for keyword stuffing. Include your long-tail keyword in the headline, at least one subheading on the page, and a few times in your body content.

Step 2: Use Compelling Copy to Share Useful Information

Your landing page content has to be useful.

Write to persuade people to take the next step. Every SEO expert will tell you that the #1 goal of all compelling copy is to get you to read the next sentence.

Remember that the anatomy of a successful landing page begins with the headline. Your body content is also important and should include a testimonial or review from a customer to add trust and credibility.

advanced SEO techniques anatomy of a perfect landing page

Step 3: Use a Professional Design

You also want to make sure your landing page looks modern with a professional design.

Design is King,” says Derek Halpern. If your content is useful, but your design sucks, you’ll most likely fail.

Landing pages need strong copy, a persuasive video that’s emotionally appealing and testimonials from satisfied customers, which go a long way toward swaying new customers.

Step 4: Build Links

Finally, build links from your existing content to your new landing page.

There is no alternative to link building. Links are a huge ranking factor for Google and likely always will be.

Without quality links, your page will probably not rank very high in search, even if you have excellent copy or use every other SEO ranking factor out there. Since most users never look past the first page of search results, it’s important to rank as high as possible.

Advanced SEO Tip 4. Make Your Website is Mobile-Friendly

It’s more important than ever to make sure your website looks good and performs well on mobile devices. In fact, I’d say it needs to be more than mobile friendly — it needs to work really well on mobile.

Since Google went mobile first, they significantly boost organic search rankings for websites that work well on mobile devices.

Over 60% of daily searches are now performed on a mobile device.

When it comes to e-commerce, the numbers are even more surprising. Business Insider predicts that by 2020, 45% of all e-commerce (also called m-commerce) sales in the United States will be completed on a mobile device. That represents $284 billion in the US alone!

advanced SEO techniques  mobile share of ecommerce graph

All these statistics are pointing to one thing: you simply cannot afford to not have a mobile-friendly website anymore.

Making your site look good on mobile is no longer a luxury, it’s a standard.

How can you tell if your website is mobile-friendly or not? Check out the example below from Google.

advanced SEO techniques mobile friendly example

In the X example, the website looks just like it would on your desktop computer. The content doesn’t change size to fit a smaller screen better.

In the green checkmark example, see how the same content re-aligns itself to make better use of the small screen? It’s easier to read and scroll through. That’s what being mobile-friendly means.

If you use WordPress as a CMS for your website, you likely already have a mobile-friendly site. Pretty much all WordPress themes over the past few years are designed to be responsive, which is the design term for mobile-friendly.

According to Wikipedia, responsive design means:

Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with. In addition it’s important to understand that Responsive Web Design tasks include offering the same support to a variety of devices for a single website.

Still not sure if your website is mobile-friendly? Just check it out on your phone.

Here’s what my site looks like on desktop:

advanced SEO techniques desktop example of neil patel

And what it looks like on mobile:

advanced SEO techniques mobile page example

See the difference? The mobile site is optimized for my screen width and is easy to read.

If you want to be extra sure your website checks all the boxes for being mobile-friendly, use Google’s free Mobile Testing Tool.

Enter in your website URL and click Run Test.

advanced SEO techniques mobile testing tools

You’ll get a results page that lets you know if your site is mobile-friendly or not.

advanced SEO techniques mobile testing tool results page

If your site comes back being not mobile-friendly, it’s time to redesign!

You can likely make a few tweaks to your existing website design to improve its usability on mobile. But it may be faster and cheaper in the long run to get a totally new website. Think of it as a good opportunity to freshen up your brand at the same time.

Advanced SEO Tip 5. Grow Your Traffic With Infographics

Infographics are popular because they allow you to display complex information in an easy to understand way. Since 65% of people are visual learners, a graphic goes a lot further than just a text article.

Here’s a good infographic on infographics from NeoMam Studios:

advanced SEO techniques use infographics

I’ve been creating infographics for quite some time now and the results are impressive. At KISSmetrics, we generated 2,512,596 visitors and 41,000 backlinks within 2 years, using infographics.

Quality infographics can increase your website traffic by 193%. I did that in just one year.

Unfortunately, most people don’t pay attention to the “info” part. Instead, they focus on the graphics. Good design is important, but you need to have quality facts to back it up.

Studies show an infographic is 30x more likely to be read than a regular text article. On average, websites who publish infographics grow traffic 12% faster than those who don’t.

Why do search users and consumers prefer infographics?

It’s because the human brain processes visual data 60,000 times faster than plain text. Also, 90% of information transmitted to the human brain is visual.

advanced SEO techniques visual processing

You could generate up to 60,000 search visitors to your website with infographics!

Here’s how:

Step #1: Get Your Stats

Find a trending topic or idea that people are searching for and put together some statistics on it.

For example, if you wanted to make an infographic about infographics, you could take the few stats we listed above:

  • You could generate up to 60,000 visitors
  • Your traffic could grow 12% faster
  • An infographic is 30x more likely to be read

Step #2: Create the Infographic

There are plenty of free websites you can create infographics with, like visual.ly, Canva, and Venngage.

Don’t want to create it yourself? You can hire a professional infographic designer on Dribbble. Just search for infographics at the top.

advanced SEO techniques  find designer on dribble.

From there, pick a designer and read their profile.

If you do want to create it yourself, here’s how to do that with Canva.

Login to Canva and click Create a Design then choose infographic.

Canva gives you some great layouts to start with. Pick one on the left-hand side. Click anywhere on the infographic to start editing it.

advanced SEO techniques  use canva to create infographics

You can change the text and images until you’re happy with the result. Canva also has a library of free stock icons, photos, shapes, and charts you can find under the Elements tab.

Once your infographic is ready, click Download at the top and save it as a PNG file. This will automatically download it to your computer.

advanced SEO techniques  use canva how to download graphics

Step #3: Write a Blog Post Based on Your Infographic

Take the data from your infographic and turn it into an in-depth article to accompany the graphic.

People are more likely to share your infographic if it comes with a post that explains it.

For example, if your infographic is titled “10 ways to make your site load faster,” you can expand on each of the tips in your blog post.

If you can publish unique content of at least 2,000 words and couple it with your infographic, your search traffic will double over time.

Remember that Google doesn’t index the text on the infographic, that’s part of the image file. The only thing Google indexes is the image itself.

When you create a blog post to go with it, Google will index that content and make it more likely for your infographic to come up in image search results for that keyword.

Step #4: Submit Your Infographic to Directories

Once you have your infographic, submit it to these top 20 infographic directories.

If you don’t want to take the time to do it yourself, you could find someone on a site like Fiverr to do it for you. Just search for “submit infographics.”

advanced SEO techniques use fivver

Click on the submission services and study them carefully. You should ask providers to show you the sites they intend to submit to. If you’re not comfortable with the sites they name, let them know. You’re hiring them which means you’re in control!

Note: Focus on quality links over quantity when to avoid a Google penalty. That way you’ll improve your search traffic and sustain your rankings.

Advanced SEO Tip 6. Optimize Content for RankBrain

Search engines have evolved a lot since Google first launched in 1998.

If you want to keep thriving in search rankings, you need to be aware of all the latest Google algorithm updates and SEO best practices.

RankBrain is an artificial intelligence system that helps analyze search results. It learns what a page of content is about and how that relates to keywords people are searching for. Essentially, it helps connect a search with relevant results.

Let’s say you search for “remote work”.

That could mean a few different things:

  • You’re searching for remote, or distance/telecommute, jobs
  • Your remote control for the TV is broken and you want to make it work again

How does Google know which one you want?

advanced SEO techniques  google example

RankBrain goes to work and determines that you want the first option based on thousands of other web searches performed by people looking for the same term.

A more popular example would be the difference between searching for apple and Apple:

  • A fruit
  • A large computer company founded by Steve Jobs

So, how do you tell Google the exact “apple” that you’re referring to? Is it the Apple Company or the apple fruit? Or, is it something different-but-related?

advanced SEO techniques  rankbrain examle

RankBrain tells Google’s spiders how to index your content based on your intent.

Since Google is a lot more sophisticated these days, we no longer need to stuff our content full of keywords to make it understand our intent.

Whatever you do, don’t stuff keywords into your content!

Keyword stuffing is when you overuse keywords and phrases that relate to the main keyword in attempts to rank higher in search. It’s a bad SEO practice that you should avoid it at all costs.

For example, consider these related keywords: iPhone reviews, best iPhone reviews, new iPhone reviews. When you use all of these keywords in your content, it’s likely that Google won’t rank that page well, especially if the content falls is only a few hundred words long.

Here’s an example of a keyword stuffed paragraph:

Do you want to learn java online? Most java tutorials are not created to help beginners learn java online, because the online java learning platforms are not user-friendly. But today, in the Los Angeles area, you can easily learn java online from the comfort of your home and become a java online expert.

Not great, right?

The main keyword “java online” was mentioned four times, which is too often for such a short paragraph.

There is a better way to change this paragraph and make it more user focused, without neglecting the main keyword – “java online.” All you have to do is find synonyms for the keyword. For example:

Are you ready to learn java online? It’s a good step towards upgrading your skills and giving you a better chance of getting that job. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java. Most people don’t like the idea of taking online java courses, but I believe it’s one of the most flexible ways to get access to a wealth of knowledge and become skilled in your life’s pursuit.

The difference is clear, right?

The second paragraph sounds better to users and still uses your keyword without overdoing it.

That’s the power behind RankBrain.

A few guidelines for finding synonyms for your main keyword:

  • Find keywords with the same meaning as the principle keyword, but with different spelling and structure. Example: image, picture, photo.
advanced SEO techniques look for related keyterms
  • Don’t over-optimize for other keywords or you could get penalized. Only use them when necessary and make sure your copy flows naturally when a human reads it!
  • Write in a natural tone. Make sure that the new keywords don’t override the main keyword that you want to rank for. The new key phrases are only there to give additional meaning to your content and to help Google understand the context of what you’re talking about.

A good example of these practices is Marketing Land.

Marketing Land optimizes content for a main keyword and several synonyms. They know that once YouTube is mentioned, terms like videos, channels, and video source need to be mentioned, too.

Where Facebook is mentioned sharing, liking, and commenting are also included as they’re all common activities that take place on the platform.

advanced SEO techniques marketing land example

Google looks out for these key terms in your content. As long as you’re including them in a natural-sounding way, your search rankings will continue to improve.

Advanced SEO Tip 7. Write at Least 1,447 Words

Backlinko analyzed 11.8 million searches and found the mean first-page search result had 1,447 words.

There have been numerous studies and experiments on the correlation between content length and search engine ranking.

This graph from Backlinko pages with a higher word count tend to help you crack the first page of Google. It won’t necessarily help you hit number one, but it can help you get close.

I did an experiment for QuickSprout. The results showed that my posts over 1,500 words received almost double the amount of social shares than the ones under 1,500 words.

advanced SEO techniques how long should content be

Content length isn’t everything. A shorter blog post that’s higher quality will still outperform a longer, low-quality post.

The trick is to cover one topic in so much detail that every part of the post is valuable to the reader. Making it more valuable to humans makes it more valuable to Google as a page to display in search results.

A key benefit of longer content is that it will naturally contain more relevant keywords and rank for them.

Consistently publishing informative content over 1,447 words will yield big returns in organic search traffic.

Advanced SEO Tip 8. Write a Roundup Post

A roundup post is when you interview a few people about the same topic or make a list of the “best” of something.

Not only is it a great way to get different viewpoints and learn new things, it also helps grow your SEO rankings and traffic.

Here’s an example: 53 Best SEO Experts of 2020: A More Diverse Roundup

The author of this post collected the names and profiles of experts in their field, including where they work, what type of information they share, and where to follow them.

It seems simple because it is, and it works!

The key benefit of these posts is that it allows you to get your website in front of lots of new audiences, thanks to the experts you’re interviewing.

If you were featured in a roundup, you’d share that with your audience, right?

Deirdre Breakenridge is one of the experts featured in the post above about PR. She has over 30,000 Twitter followers.

advanced SEO techniques twitter example

If she tweeted out your roundup post even once, there’s a good chance some of her audience would click to read it.

Those are people you wouldn’t have been able to reach otherwise.

Creating a roundup post that grows your traffic is easy:

Step #1: Pick a Topic and a Good Question

For example, if I wanted to write a post about tips to grow your traffic, I could ask, “What one strategy has grown your website traffic the most?”

Step #2: Make a List of Experts and Reach Out

Make a list of as many experts in the topic you want to write about as you can. If you want to feature 10 expert opinions, make a list of 20 experts at least.

It may not be easy to find their email addresses, so write down their social media profiles instead.

Then, reach out with a nice email/social media message and ask them for their opinion!

Remember to include that you’ll be linking back to their website as a thank you for contributing.

advanced SEO techniques outreach email example

Step #3: Write and Publish the Post

Collect all the answers, then write and intro and conclusion. Make sure to link back to everyone featured.

After you’ve published it, be sure to send a follow up email, or social media message, to let them know the post went live.

Ask them to share it with their audience.

Even if only half of your 10 experts share it, that’s still five more audiences than you would have reached by yourself. And depending on the size of your expert’s audience, that could be thousands or tens of thousands of new people visiting your website.

Brian Liang wrote a roundup post about how to promote your blog.

He got over 40 experts to contribute to it, resulting in a comprehensive and informative piece that got over 5,000 shares on social media. It was also Buzzsumo’s most shared post of that week for the term “blog promotion.”

The biggest wow factor? His blog wasn’t even well-known at the time!

What would 5,000 shares do for your brand?

advanced SEO techniques promote blog post

Advanced SEO Tip 9. Post Valuable Content on Social

If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your Domain Authority and Page Authority are still very low.

However, you can use social media platforms to gain credibility and traffic.

In the screenshot below, you can see the Page Authority (PA) and Domain Authority (DA) for each search result. I’m using the free MozBar to see this information.

Page Authority was developed by Moz, and it means the likelihood that your page will rank highly in search. A higher number means it’s more likely to rank well.

This is based on several factors: content length, links, keywords, readability and more.

Domain Authority is the overall likelihood that your whole website, or domain, will rank highly in search.

advanced SEO techniques domain authority

But not all social media platforms are created equal when it comes to building authority and traffic.

I’m not talking about Facebook, Twitter, or Pinterest where anyone can post whatever they want. I’m talking about authoritative platforms where quality content is expected.

A few examples are Slideshare, Blogger, and Quora. These sites give you the opportunity to improve your search rankings, as well as build a following, within a short period of time.

advanced SEO techniques alternative social sites to use

Does leveraging authority social platforms increase your search traffic and rankings?

Yes!

For example, Ana Hoffman got 243,000 views in 30 days, in addition to other benefits, using Slideshare content. Her presentations were among the top most-viewed slide decks.

advanced SEO techniques ana hoffman views using slideshare

If you’d like to leverage Slideshare as a search traffic booster, here are the basic steps that you should take:

Step #1: Find a Trending Topic

In my experience, simply selecting a keyword and creating a top-notch slideshow presentation doesn’t always generate buzz on social media.

Instead, look for topics that are already trending on blogs. Just as you do when looking for blog post ideas, you should identify what people are talking about right now.

Another great place is GrowthHackers, an online community of marketers. You’ll find lots of trending topics. Pick one that interests you and is related to your business or industry.

advanced SEO techniques promote content

The article titled “10 Ways to Promote Content in Less Than 30 Minutes” would make a good Slideshare presentation.

Don’t feel pressured to crank out 50 or 100 slides.

Aim for about 35 slides. This gives a user a good amount of information without being too long to keep their attention.

Step #2: Make an Outline

Read the article you selected in step 1, pick out key points, and create an outline for your presentation. This will make it easier to put together the full presentation.

Your Slideshare presentation outline could be something as simple as:

  • Join HARO
  • Publish a press release
  • Update your email signature
  • Comment on other influential blogs
  • Mention your sources on Twitter
  • Scoop.it
  • Use BuzzBundle
  • Post in LinkedIn Groups
  • Post to StumbleUpon

Each item in your outline represents a single slide.

If you want to make a presentation based solely on someone else’s post or article, make sure you get their consent first to avoid plagiarism. Do that before moving on to the next step and don’t forget to credit the author of the post that inspired you in your presentation.

Step #3: Find Supporting Images

Slideshare presentations are all about using images to captivate and hold the viewer’s attention. You can find free stock photos by searching Google for “free stock photos.”

advanced SEO techniques find free impages

Gratisography is another place where you can download free stock photos without copyright restrictions.

advanced SEO techniques find stock images for slid share

A few advanced SEO tips for images:

  • Pick photos that are relevant to your topic or point
  • Use high-resolution images/photos
  • Use free stock photos, with no copyright restrictions
  • Use images as accents — don’t let them overpower your text

You can also create your own images, rather than using stock photos.

Step #4: Study Successful Slideshare Presentations

Learning from experts is the best way to grow your own traffic and search rankings.

Popular presentations are featured on the Slideshare homepage. Study them carefully. Consider how you could improve them.

Could you design it better? Could you find more facts and data to back up the points made? If the answer is yes, make your own presentation.

advanced SEO techniques use slideshare

Step #5: Create Your SlideShare Presentation

With all of the information you’ve gathered, create your presentation! Try to make it really stand out from the other ones you studied.

You can use any software you like to create the presentation: PowerPoint, Keynote, Photoshop and save as a PDF, whatever you’re comfortable with.

You can even use Canva to create a SlideShare presentation.

Don’t forget to include a link to your chosen landing page for the topic. The link that comes from SlideShare is dofollow, so you’ll get link juice to boost your search rankings.

advanced SEO techniques presentation example

This presentation is directing people to their lead magnet for doubling leads and sales, which takes you to this landing page:

advanced SEO techniques landing page example

This is a great way of getting leads and subscribers for your email list.

Advanced SEO Tip 10. Use Advanced SEO Internal Deep Linking

Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index more of them.

Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.

advanced SEO techniques deep linking

Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic. You should link to them often to help build the structure of your website.

Without establishing internal links, a Google spider may see your website this way:

advanced SEO techniques without deep linking

Pages C and D could be very important, but the spider can’t easily see them.

When your content is properly linked to each other, it helps the Google see all your content in an organized way, like this:

advanced SEO techniques internal linking strategy

When you start interlinking pages other than your homepage, you’ll improve the SEO value for those internal pages and improve their ranking — even for tough keywords.

Before you start link building to your inner pages, you should first check to see how many inbound links go to your homepage, as compared to your other pages.

Step #1: See How Many Inbound Links You Have

Go to Moz’s Link Explorer. Enter your URL into the search box and click “Get free link data”.

advanced SEO link explorer

Step #2: View Top Pages

Sign up for access, then login. Click on “Top Pages,” in the left-hand menu under overview.

Step #3: Look at the Inbound Links for Your Homepage

advanced SEO techniques inbound links

Looking at the above screenshot, you can see that my homepage has 276,000 inbound links, but the next highest number of links for an internal page is only 2,445.

That’s still a good number of links to have, but much lower than 276,000!

A high bounce rate often happens to websites who receive a significantly higher level of links to their homepage than they do for internal pages.

One of the strategies that worked best for me to lower my bounce rate is deep linking. Using this tactic, I was able to drop my average bounce rate from 45.34% to 24.45%.

advanced SEO techniques bounce rate example

Here are a few other ways deep linking to internal content helps your rankings:

Improves Page Authority: Google likes fresh content, because recent information is more likely to be relevant and useful to users.

Adding fresh content regularly is not the only way to raise your Page Authority. Linking to your older content gives those pages more power and tells Google they’re still relevant.

Your homepage naturally may have a higher PA but you need to work towards improving the authority of internal pages.

Cyrus Shepard explained, in a Moz post, that Google gives fresh content a score based on the date that it was published.

advanced SEO techniques fresh content score

This freshness score can decay over time and it’s also responsible for increasing or decreasing the search ranking of that page. While freshness isn’t important for every page, it still matters!

Makes your internal pages indexable. Consistently linking to internal pages makes it easier for search engine spiders to quickly find and index them.

When linking to your internal pages from other blogs, avoid over-optimization of your anchor text.

Your anchor text is the actual part of your sentence that has the link in it, like this. Use something simple for your anchor text, like your website name (“Neil Patel”), or add a keyword (“Neil Patel’s content marketing”).

An easy way to link to internal pages is in your latest blog post, like I’m doing right now when I say things like you could double your traffic.

The words “double your traffic” are a good example of anchor text, and I linked over to an older post with more tips on growing your blog which is relevant to my current topic.

Advanced SEO Tip 11. Send Link Juice to Lower-Ranked Pages

If you have a page that’s currently on page two or three of Google search results, you can help move it up to page one by passing on quality link juice to those lower ranked pages.

Link juice (aka link equity) refers to outbound links from high authority sources to your content. Since those links are from high authority websites, that reputation rubs off on your site. Essentially, this gives Google an indication that your content is high quality, too.

Let’s look at it this way: you have two websites that are 100% identical – same design, same content. If every other factor were the same, the site with the most links would rank the highest in search results.

advanced SEO techniques how links work in SEO

This article about indexing used to be on page two of Google’s results for the search term “index your site”.

Now, it’s the third organic search result on page 1!

advanced SEO techniques example of poorly performing page

Here’s how I did it.

Step #1: Updated the Post

I added new links, content and recent data to bring the post up to date.

I cover how to update your older content in detail in Section 18!

Step #2: Shared It Across Social Media Again

Since I updated the post, I shared it on all my social networks again. This brought in a lot of new traffic.

Step #3: Linked to It From Newer Posts

Every time it was relevant to a new post I was writing, I included a link to this post. This directed traffic to the older post and resulted in people sharing it and linking to it themselves.

It doesn’t happen overnight, but over the span of a few months, I went from page two to almost the top of page one.

Advanced SEO Tip 12. Link to External Sites with High Domain Authority

It helps pass link juice to your content when you get links from high authority domains. Likewise, it also helps your overall trustworthiness in Google’s eyes when you link to high authority sites.

A good place to look for sites to link to is Alltop.

You’ll see some featured sites on the homepage and recent content published by them.

advanced SEO techniques link to high domain pages

All six of these options would be good to link to, and get links from.

To find something for your topic, just search for your keyword at the top of the page.

advanced SEO techniques alltop

You’ll see related categories to what you typed in. I chose SEO here.

advanced SEO techniques alltop categories

Alltop then shows me the top SEO related content from the following high authority websites:

advanced SEO techniques top posts on SEO

I could link over to one of them as a data source in my content.

Like if I said that user experience was just as important as on-page SEO for ranking high in search.

Better yet, I could approach these websites and ask them to link back to my content.

advanced SEO techniques outreach email

They may not link back to you, but a simple email only takes a minute to write. That minute could result in huge traffic gains later on, so it’s worth the time.

Advanced SEO Tip 13. Snag Broken Link Opportunities on Wikipedia to Build Links

This is something a lot of marketers overlook, but it’s very powerful for generating high authority backlinks to your content.

Scan Wikipedia for dead links and claim them as your own!

Didn’t think of that, did you?

There are two types of links you can get from Wikipedia:

  • Citation needed: This means someone editing a Wikipedia article mentioned a statistic or fact without linking to a source.
  • Dead link: This is a source that was previously linked to but for whatever reason, the website or page does not exist anymore.

If you can write a post about the topic, and be a credible source of information, you can get these valuable links from Wikipedia.

I like to use a tool called WikiGrabber to find these link opportunities. Enter your keyword and click Search.

advanced SEO techniques find broken links

WikiGrabber then shows me this list of Wikipedia articles that need citations or that have dead links.

advanced SEO techniques wiki grabber to find broken wiki links

You can also use Google to find dead links on Wikipedia. Use the following search term:

site:wikipedia.org “Keyword phrase” “dead link”

For “content marketing”, you get the following results:

advanced SEO techniques find broken links

Let’s check out this article on Content Marketing.

Scroll through the article until you see the text [citation needed].

advanced SEO techniques find link on wiki

Read over the item that needs a source. If you have content that already backs up this statement, you can move ahead to submitting your link. If not, you will need to write a new post that thoroughly covers the topic and provides verifiable data.

To submit your link, click on the [edit] text beside Digital content marketing.

You’ll get the Wikipedia editor screen. Find the sentence that needed a citation, click at the end of it and click on Cite on the top menu.

advanced SEO techniques find links on wiki

Paste your URL into the box above and click Generate.

advanced SEO techniques add citation to wiki

You’ll see this screen confirming your citation and marking the date it was added.

advanced SEO techniques digital marketing add link

To save your changes to the article, click on Save Changes at the top right of your screen.

advanced SEO techniques save changes on wiki

Your edit will be submitted for moderation. If Wikipedia staff agrees it’s a valid source of data for that point, it will be added to the page and you’ll enjoy increased page authority and traffic from Wikipedia.

Wikipedia links are technically no-follow, which means that they do not pass link juice over to you. However, their domain authority ranking and trust level from Google are very high, so there are still SEO benefits to snagging them!

Advanced SEO Tip 14. Find and Use Competitors’ SEO Keywords

Competitor research is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?

You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content.

Something as simple as signing up for your competitor’s newsletter can reveal their whole email marketing strategy to you. A little research doesn’t cost anything but your time, and can produce some great new strategies for you to try.

Starbucks made a big splash in China when they studied their competitors’ marketing. Spying helps you improve your own plans to beat the competition based on data, instead of assumptions.

Starbucks’ profit in China has been steadily increasing because they did some simple research.

advanced SEO techniques starbuck increase chart

So how do you find out what keywords your competitors are ranking for right now?

Step #1: Head Over to Ubersuggest

Enter your competitor’s site URL into the search box and press Enter.

Step #2: Click Keyword Ideas in the Left Sidebar

This will give you a list of keywords related to your website.

advanced SEO techniques ubersuggest keyword ideas

Step #3: Look at SEO Keywords

Scroll down to the last section titled SEO Keywords.

advanced SEO techniques SEO keywords in ubersuggest

The Position column tells you which Google search result position your site sits in for that keyword. For example, smartblogger.com is in the first organic spot for “how do blogs make money”.

In order to verify whether the keywords are truly ranking at the positions Ubersuggest says, let’s do a quick Google search for “how do blogs make money”.

advanced SEO techniques people also ask

Definitely the top spot!

Now your job is to create high quality content using those same keywords. Use all the other tools in this list to build trusted links and boost that page’s ranking power.

If you want to get even more ideas for long-tail keywords to rank highly for, head back to the Ubersuggest home page.

  • Step #1: Enter Your Head Keyword and Click Search
  • Step #2: Click Keyword Ideas in the Left Sidebar
  • Step #3: Review the Keyword Ideas
advanced SEO techniques keyword ideas in ubersuggest

In this example, you’re provided 461 keywords related to “online marketing.” You can now use filters to find long-tail keywords with high volume and a low SEO Difficulty score.

For this search, I set the volume at 800 to 4,000 and the SD at 40 or below.

advanced SEO techniques filter keyword ideas in ubersuggest

While these search parameters eliminated more than 350 keywords, it also left behind seven ideas to include in future content.

You know the monthly search volume is greater than 800 and the SD is lower than 40. With that, you can confidently optimize for the keyword, knowing that the first page of Google is within reach. When that happens, there’s traffic to be had.

After clicking on a keyword that piques your interest, you’ll see how your competition is doing:

Advanced SEO techniques find keywords in uber suggest

You’re given the following:

  • URL for each page in the top 10 of the Google search results
  • Estimated number of visits
  • Number of backlinks
  • Domain score
  • Number of social shares

For the keyword “online marketing strategies,” my website is currently in the third position of the Google search results. This is good for roughly 97 visitors per month. However, if I am able to reach the top spot, I’ll pick up another 200+ visitors per month.

The data shows my domain score is in line with the top two search results, but the page doesn’t have nearly as many links or social shares. So, focusing on those two metrics will help me reach the goal of claiming the top search result.

Advanced SEO Tip 15. Use AdWords Copy in Your On-Page SEO

Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.

Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.

With 26 percent of internet users using ad blockers, consumers are warier than ever of paid advertising.

Establishing yourself high in organic search results establishes trust and will display you first to those using ad blockers.

To find some good AdWords keywords to create content around, try searching for keywords you want to rank for:

Advanced SEO techniques find keyterms to rank for

Analyze the titles and copy used in each of these ads. They should give you at least a few ideas for headlines you can use in new content.
A few from this example could be:

  • How to Perform a Free SEO Website Audit
  • How to Generate More Calls, Leads and Sales with Local SEO
  • Increase Your Website’s Domain Authority in 30 Days

I wrote the first post below for QuickSprout using “How to Perform an SEO Audit”, and included the word free in the title.

Advanced SEO techniques articles that rank well examle

In that post, I broke down all the steps to do a full SEO website audit and included a template for users to download.

It remains a very popular post and still converts at over 50%. All for free, with no paid AdWords ads!

Advanced SEO Tip 16. Use Multiple Keywords in SEO Page Titles

Your SEO page title is the title that is displayed in Google search results. Here’s an example.

Advanced SEO techniques use multiple keywords in titles

You want to ensure that each page title for each page and post on your website contains a keyword.

A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you.

By spammy, I mean just cramming keywords in there for the sake of it, even if they sound a little off. Or, by using spam trigger words that instantly make Google think your content is less than legit.

Let’s say your post is about hair colors for fall and you want to rank for the following keywords:

  • Hair colour
  • Autumn hair
  • Autumn hair trends

Here are a few examples of a page title that combines those in a natural-sounding way:

  • Autumn Hair Trends: The Best Hair Colors of the Season
  • 5 Hot Hair Colours Right Now: Autumn Hair Trends
  • And here’s an example of a keyword-stuffed, not good page title:
  • Autumn Hair Colour Trends – Hair Colour for Autumn

See the difference? The first two sound natural and like you could picture seeing them online. The last one just seems spammy and like it’s trying too hard.

If your page titles sound like you’re trying too hard, you probably are.

Advanced SEO Tip 17. Monitor Google Search Console Stats

Google Search Console is a powerful tool to help you track potential issues with your site that affect your rankings.

If you haven’t already signed up for it, you can see how to do that step by step right here.

There are three main things you want to check regularly in Search Console:

  • Watching for crawl errors, like 404 pages
  • Submitting new sitemaps
  • See which keywords people are using to find you

When you first sign in to Search Console, you’ll see your Dashboard page.

Under “Coverage,” you’ll see any URL erros.

As you can see, I have seven recent URL errors for my blog.

Advanced SEO techniques URL errors examle

I had corrected a lot of 404 page errors in previous months that were caused by a switch to a new webhost, as you can tell by the red line. It’s important to keep monitoring these reports often as new errors can pop up anytime, like these seven have!

If you click on one of the URLs in the list, you’ll see this message.

Advanced SEO techniques error details in google

404 errors don’t have a direct impact your search result rankings, but they don’t make for a great user experience which can impact SEO.

You don’t want to show up high in search, get someone excited to visit your site, then disappoint them with a 404 page when they get there, right?

Fortunately, they’re very easy to correct in Search Console. For each 404 error, click on Fetch as Google in the screenshot above.

Search Console will tell you the result of what Google’s indexing spider sees.

Advanced SEO techniques google search console spider

In this case, my 404 page was showing up that way because it’s being redirected to a new page. This can be easily solved by getting my site re-indexed. Click on Request Indexing button, and you’re done.

There’s also an easier way: you can submit a new sitemap for your full site.

Click on Sitemaps on the left-side menu.

advanced SEO submit sitemap

Enter in the URL to your sitemap. For most people, this is just “sitemap.xml” after your domain name, like neilpatel.com/sitemap.xml.

If you need help creating a sitemap, use this guide on How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less.)

When you submit a new sitemap, the status changes to Pending.

Advanced SEO techniques submit sitemap

Getting Google to re-index your site will ensure any 404 errors that you know don’t exist are marked as fixed.

Another great use of Search Console is to find out the keywords people are using to find you.

Click on Performance in the left-side menu.

You’ll see a list of keywords that people typed into Google that displayed your website, whether they clicked on your page or not.

Advanced SEO techniques keyword on google console

Looking at how people found you can tell you a lot about what you’re ranking well for. If the keywords in your list aren’t the ones you want to rank for, it’s time to optimize more of your content!

Advanced SEO Tip 18. Update Old Content

If you’ve been blogging for more than three months, you’ve got a goldmine of content in your archives to repurpose.

You’ve undoubtedly written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings.

Advanced SEO techniques check on old posts

Start by making a list of your top performing content.

Step #1: Find Posts That Need Some Love

Log into Google Analytics. Click the “Behavior” tab on the left side.

Advanced SEO techniques GA behavior reprot

Step #2: Click Site Content -> All Pages

Look for the best performing posts from three to six months ago. These posts are doing well, but a refresh could drive even more traffic.

Advanced SEO techniques site content pages

Step 4: Update Old Posts

Here’s what I do to update my best performing posts to keep them fresh and popular:

Write a Sharable Headline

The most critical step of all is to write a headline that will inspire people to share your post, and that contains your SEO keyword.

So, if your old post was titled “How to Make $10,000 From Your Blog,” you could make it more sharable by adding a bit of personal flair. The headline should evoke curiosity, but still maintain its clarity.

Something like this: How I Make $10,000 a Month From My Blog While Traveling the World

That’s a bit more fun, huh?

You could even add a number to the headline, as people more frequently share headlines that contain a number. Headlines like, “7 Reasons Why Blogging Can Be a Career”, etc.

Advanced SEO techniques headline preferences

For example:

  • How I Make $10,000 Blogging Part Time (and 3-Step Plan You Can Follow)
  • How I Made My First $10,000 Blogging From Home in 30 Days

Take a look at this Copy Hackers headline. It’s thought-provoking, keyword-rich, clickable and clear:

Advanced SEO techniques blog heading example

Add Customer Testimonials or Notable Mentions

Now that you have some experience, let it show in your content.

Customer testimonials are huge for marketing. When it comes to including a testimonial within a piece of content, that content has an 89% success rate.

Your reader may not jump on board if you’re the only one saying how awesome you are. But if someone else backs it up, your authority and influence will increase.

When you get a testimonial, find a piece of content that fits it and include that testimonial.

Update Old Data and Images

If your post was originally from 2014, you clearly need to update your data sources.

If your website has gone through a redesign during that time, you’ll likely need to update images in the post to be in line with your current branding.

I do this regularly with my best performing content. For example, this guide on getting your website indexed is one of my most popular posts.

Whenever something changes with Google’s algorithm or indexing rules, I update that post so it’s always up to date. I don’t want new users coming to my site and finding outdated info, so it’s important that my top content is accurate.

Another word for content like this is your ‘cornerstone content’.

Cornerstone content is basically the foundation of your blog. They are the articles you are most proud of and the ones that are the most unique, in-depth and informative.

Brian Clark describes it as, “It’s what people need to know to make use of your website and do business with you.”

Advanced SEO techniques corner stone hubs

An easy way to keep track of your cornerstone content is to create a spreadsheet. Add the following columns:

  • Post title
  • Post URL
  • Topic
  • Main keywords
  • Last Updated

Scan through your list every few months and ensure that none of these posts go too long without being updated. Don’t go more than six months without updating one of your cornerstone pieces.

Advanced SEO Tip 19. BONUS – Revamp Old Articles With More Organic Traffic Potential

In the previous section, we covered how you can keep your best performing articles fresh and optimized. But what about the articles that didn’t go over so well?

You should also be updating your lowest performing content to improve it.

You know it’s a good topic and that people want to know about it, otherwise you wouldn’t have written about it in the first place. Revamping an old underperforming article is a sure way to get more organic search traffic.

What’s the alternative? Writing a new post from scratch. It may do well, or it could flop too. It’s worth the effort to revamp an old post!

Here’s how to turn your previous content failures into organic search stars:

Make a List of Underperforming Content

Open up Google Analytics and click on Behavior > Site Content > All Pages.

Look at page views, average time on page, and bounce rate.

advanced SEO find low performing content in Google analytics

If you click on the arrow next to Pageviews, you can see the pages with the least amount of traffic. These are pages that need some thelp!

Analyze Keywords

For each of your lowest performing posts that you want to update, run them through whatsmyserp.

Enter the keyword you want to check the ranking of and your post’s URL, and click Go.

You can enter in multiple searches one at a time and see all your results at the bottom of the page.

advanced SEO techniques whats my serp tool

This post ranked 14 for sales funnel — which might isn’t even on the first page.

If my goal were to rank higher for ‘sales funnel’, I now have some data to start with. There are over 200 factors that go into search engine rankings, but updating this old post with better optimization for that keyword will help boost its position.

The top four organic search results get 69.6% of all traffic.

The higher you can get underperforming content to rank in search results, the more eyeballs will be on it, and the more clicks you’ll get.

Update the Post

Similar to the section above, you’ll want to update:

  • Old data or citations
  • Images or broken links
  • Optimize for keywords you want to rank higher for
  • Add new insights from your experience, or recent news that’s relevant
  • Add a testimonial or case study

I recently went through this process with this post about starting a blog.

Before I updated it, it was ranking on page three. After expanding the post to over 3,000 words, updating all the images and screenshots, adding new information and resharing it to my network, the post is now on page one for “how to start a blog”.

advanced SEO techniques update content

The post has received a 167% jump in traffic since I revamped it and it’s now my second most shared post ever!

Relaunch the Post

You can’t just press update and expect the world to know you just added a ton more value to your old post. You need to tell people.

It’s important to edit the publish date of the post to today’s date. You don’t want it to get buried in your archives, or for Google to think it’s old news.

When you’re ready to relaunch the post, change the publish date. In WordPress, there’s an edit link next to the date you can click.

advanced SEO techniques relaunch post

Just change that to the current date.

This makes your revamped post show at the top of your blog feed so it looks brand new and more people see it.

There are a few more things you’ll want to do right away:

  • Share it on social media
  • Contact anyone mentioned in the revamped content and ask them to share it out too (this is very effective!)
  • Send it out to your email list

Revamping old content has been really successful for me.

It would have taken me 10x as long to come up with all new post ideas and write them instead of editing the ones I already had. Making use of existing content is always more efficient than starting from scratch and the traffic results prove it.

Conclusion

A blog is a powerful brand marketing tool.

Maybe that’s because, by their very nature, blogs provide a personal touch that’s not found elsewhere.

In order to maximize your blog’s potential, you have to make sure it gets found in search results.

These advanced SEO techniques may not be the easiest to implement – they certainly require more effort than basic keyword research and link building – but they are incredibly effective. Using these strategies can double your search traffic.

Remember the human beings on the other side of the screen and write for what they want to read. Focusing on user intent and trying out these 19 advanced SEO tips is a recipe for traffic success.

Have you tried any of these advanced SEO techniques before? What results did you get and how long did it take to see them?

The post 19 Advanced SEO Techniques to Double Your Search Traffic appeared first on Neil Patel.

How to Get More Traffic Using Bing Analytics

It’s easy to forget that Google isn’t the only search engine.

Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches.

But you should also look beyond Google when it comes to driving traffic to your site.

Take Bing, for instance. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Combined, that’s just shy of 5%. Do you want to miss out on 5% of the global search market?

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic.

What is Bing Analytics?

We all know about Google Analytics. It’s the tool we rely on to track and analyze our traffic. So you’d assume Bing would have a direct equivalent, but that’s not the case.

Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). What does exist is Bing Webmaster Tools, a dashboard with a bunch of Google Analytics-like features. But, it is more like Google Search Console.

So when I say “Bing analytics” in this article, I’m referring to all the stuff within Bing Webmaster Tools.

Why You Need to Review Bing Analytics

If Bing is a significant source of traffic for your site, or you hope it’ll become one, the site’s analytics tools will help maximize your search performance.

Bing Webmaster Tools offers plenty of features to improve your rankings and grab more traffic from Bing.

I won’t give you an exhaustive guide to the Webmaster Tools feature set here, but we’ll review Bing analytics’ most critical aspects and show you how they work.  

Glean Insights From Bing & Yahoo

With Google Search Console, you’re limited to exploring your search performance within Google. Sure, that’s a lot of data. But it’s not the whole story.

Bing analytics in Webmaster Tools helps fill in some of the blanks by combining data from Bing and Yahoo. That means you can see the impressions, clicks, rankings, and the specific keywords that bring users to your site (plus a whole lot more) from two different search engines.

Submit Your Sitemap

By submitting your sitemap to Bing, you make it easier for the search engine to crawl and index your site. That makes it more likely that searchers will find your content and services.

Bing analytics sitemap

You can see all the sitemaps you’ve submitted to Bing via Webmaster Tools. And it’s simple to submit a new sitemap from the Webmaster dashboard.

Control Bing’s Crawl Speed

Does your site get a ton of traffic at specific times? For example, if your site gets a ton of traffic on weekday mornings, you don’t want search crawlers putting your servers under even more strain.

That’s why the Crawl Control feature within Bing analytics is so useful. It lets you tell Bing when you’re busiest, so it’s like asking a cold caller to call you back later when you’re off work. It’s worth noting that you can’t do this within the new Google Search Console.

Demote Sitelinks

Sitelinks, or “deep links” to use Bing’s terminology, are those links that show up just below a site’s main listing on the search engine results page (SERP).

Here’s how they look on Bing:

bing analytics deep links neil patel

Google doesn’t give you any control over the sitelinks it displays. Bing does. Specifically, Webmaster lets you block individual pages, so they don’t show up as sitelinks.

Let’s say I don’t want my article 10 Powerful Instagram Marketing Tips to appear on a sitelink any more. Maybe it’s not relevant to my current strategy, and it doesn’t make sense for it to be displayed so prominently within SERPs. With Bing, I can control that.

Set up Geo-Targeting

You can’t do good local SEO without geo-targeting. It’s the feature that lets you tell search engines which parts of your site should be shown to users in different locations.

Webmaster Tools is the home of all your Bing geo-targeting needs. Whether for a whole domain, a subdomain, a directory, or an individual page, just enter the URL and choose your desired target country or region.

Of course, you can do the same with Google Search Console, but it’s much more fiddly. It’s important to geo-target on Google and Bing.

Connect Social Accounts & App Stores

Chances are, your online presence doesn’t start and end with your website.

You’ve probably got several social profiles, or your products are on all the big app stores.

Those pages are a big part of your brand. So wouldn’t it be great if there was an easy way to see how many impressions and clicks you’re getting from them?

You can, thanks to Bing analytics. By linking your social and app profiles, you can get a whole extra level of insight into how people are finding you online.

Understand How Bing Sees Your Site

The world of search algorithms and ranking factors can be pretty impenetrable. At times, the search engines seem to be going out of their way to make life more confusing.

Wouldn’t it be great if you could lift the lid on a search engine and see what it sees?

The Bing analytics Index Explorer allows you to do exactly that. It shows you how Bing sees your site, laid out in a Windows Explorer-style series of folders and files.

This feature makes it simple to find all the data Bing has collected while crawling your site, so you can identify what needs fixing. If Bing’s crawlers are stumbling across a bunch of redirects, blocked URLs, or pages infected by malware, you’ll find out with Index Explorer.

How to Add Bing Analytics to Your Website

Adding Bing analytics verification to your site is an easy process. Head to the Webmaster Tools site, sign up with a Microsoft, Google, or Facebook account, and then you’ll be given two options:

  1. Import from Google Search Console: If your site’s already verified by Search Console, you can skip any extra verification with Bing.
  2. Add your site manually: You’ll need to make detectable changes to your site so Bing can verify you.
add bing analytics to your site

Bing offers four ways to verify your site:

  • Log into your hosting provider account for automatic verification
  • Upload the XML file on your webserver
  • Add a custom meta tag to your site’s homepage
  • Edit your site’s CNAME record with a custom verification code

Boosting Your Traffic With Bing Analytics

Here are some of my favorite tips for using the Bing analytics Webmaster Tools features to increase your organic traffic.

Find Low-Hanging Fruit With SEO Reports

Google Analytics and Search Console are great, but it can be hard to tell what changes impact your search rankings.

In contrast, Bing analytics runs automated reports that flag areas on your site that don’t follow Bing SEO best practices.

Better still, the SEO reports feature ranks issues by severity (either Low, Moderate, or High). It will tell you how frequently the error occurs on your site, and how many pages are affected.

SEO report in Bing Analytics

But remember, it won’t do all your SEO legwork for you. Even if you make every change Bing recommends, you won’t automatically rocket to the top of the rankings.

For example, it won’t tell you if your backlink profile is weaker than your rivals’ or targeting the wrong keywords.

But it’s fantastic for identifying common issues that can harm your search performance, like missing title tags or multiple H1s on the same page.

View Page-by-Page SEO Improvements

But you don’t just have to seek out SEO improvements at the site-level. Bing analytics also offers a page-level tool called SEO Analyzer. Enter a URL from your site, and Bing will check it against approximately 15 SEO best practices.

Interestingly, you can even use it on pages that aren’t indexed. So if you’re building a new campaign landing page but don’t want it to be crawled yet, you can still check that it’s ticking all the right SEO boxes.

Assess Your Mobile-Friendliness

Around half of all web traffic is on mobile devices. That’s been the case for the last three years, so there’s no excuse for your site not to be mobile-friendly by now.

Like Google, Bing offers a mobile-friendliness test in Webmaster that analyzes how well your site performs on mobile. You can use it to analyze any site, not just your properties, so it’s useful for checking in on competitors, too.

bing analytics mobile friendly

Now, it’s worth noting here that Bing doesn’t place quite as much value on mobile-friendliness as Google. Whereas Google has switched to mobile-first indexing for all websites, Bing isn’t planning to follow suit.

On the flip side, Bing does treat user experience as a ranking factor, unlike Google. If mobile users are having a horrible time on your site and are bouncing straight off, your rankings will likely suffer.

Find Page Two Keywords

An SEO’s job is to make the most significant impact on a site’s organic traffic with the time and resources available.

With Bing analytics, you can use the Search Keywords tool to identify terms you’re ranking just off page one of SERPs (i.e., in positions 11-20).

Those keywords are probably generating very little organic traffic for you at the moment because few searchers make it past page one. But they’re not far off, and a little tweaking could make all the difference.

Analyze the pages where those terms appear, look at the sites ranking above you, and figure out how to leapfrog them. Maybe you need a few more quality backlinks, or perhaps you need to optimize your content.

Do Keyword Research

Once you’ve grabbed all the low-hanging fruit by fixing simple errors and optimizing page two keywords, it’s time to explore new opportunities.

To do that, you’ll need to start with some keyword research. And did you know Bing is the only search engine to offer a keyword research tool based on organic data?

Even better, that data comes from searches on both Bing and Yahoo.

Bing’s keyword research tool has a few useful features. It shows you:

  • Organic search volumes for any given keyword: Helps identify if a given keyword has sufficient search volume to make it worth targeting.
  • Related keywords: Bing uses your “seed keyword” to provide suggestions for other relevant terms and their search volumes.
  • Results filtered by country, region, or language: You can even select multiple countries using the same language, such as the US, UK, and Australia.
bing analytics keyword research

As search engine keyword tools go, Bing’s is one of the more powerful, although it doesn’t offer advanced insights of a dedicated tool like Ubersuggest.

Conclusion

Ask 100 people in the street to name a search engine, and chances are they’ll all say “Google.”

Just because Bing isn’t a frontrunner doesn’t mean website owners can afford to ignore it. It still processes billions of searches a month, so you must include it in your ongoing SEO analysis.

If you’re serious about generating traffic from Bing, you need to be using Bing analytics.

Which of the Bing analytics features and tips are you most excited about using?

The post How to Get More Traffic Using Bing Analytics appeared first on Neil Patel.

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Increase Website Traffic: Click-Through rate (CTR)

Click-through rates Click-through rates, or CTRs, are an important measure when it comes to optimizing search engines. They’re important because they provide a good indication of the relevance and value of your content and your ads to users who search for certain terms. More importantly, they represent the percentage of search users that end up …

SEO Debunked | First Page Ranking | Is It Really Free Traffic?

In this video I am going to bring you clarity and DEBUNK the myth behind what people say or may think about search engine optimization “SEO” for short and that getting ranked means FREE traffic.

So let me talk to you about the illusion that people have with SEO.

Most people in my opinion imagine themselves showing up on the first page of search engines and thinking once there; endless traffic, leads and sales will start flowing in.

People really think in my opinion and have this illusion that they are going to rank because to most people for some reason ranking is everything and here is what I think attracts them to it..

I will tell you… then I will debunk it for you.. Watch the video to get the full scoop!

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

There are a lot of tools out there and a ton of SEO reports.

But when you use them, what happens?

You get lost, right?

Don’t worry, that’s normal (sadly). And maybe one day I will
be able to fix that.

But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

Here we go…

Step #1: Create a project

Head over to the Ubersuggest dashboard and
register for a free account.

Once you do that, I want you to click on “Add Your First Project.”

Next, add your URL and the name of your website.

Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If you are a local business, type in your city and click “Next.”

If you do business in multiple countries or cities, you can type them in one at a time and select each country or city.

Assuming you have your site connected to Google Search Console, you’ll see a list of keywords that you can automatically track on the left-hand side. Aside from tracking any of those, you can track others as well. Just type in the keywords you want to track in the box and hit the “Enter” key.

After hitting the “Next” button, you will be taken to your dashboard. It may take a minute but your dashboard will look something like this:

Click on the “Tracked Keywords” box and load your website profile.

What’s cool about this report is that you can see your rankings
over time both on mobile and desktop devices. This is important because Google
has a mobile index, which means your rankings are probably slightly different
on mobile devices than desktop.

If you want to see how you are ranking on Google’s mobile index, you just have to click the “Mobile” icon.

The report is self-explanatory. It shows your rankings over time for any keyword you are tracking. You can always add more keywords and even switch between locations.

For example, as of writing this blog post, I rank number 4 on desktop devices for the term “SEO” in the United States. In the United Kingdom, though, I rank number 16. Looks like I need to work on that. 😉

What’s cool about this report is you can drill down on any
keyword and track your rankings over time. For example, here’s what my site
looks like now…

The purpose of this report is to track your SEO progress. If you are heading in the right direction, your rankings should be going up over time.

Sure, some weeks your rankings will be up and other weeks it
will be down, but over time you should see them climb.

Step #2: Fixing your SEO errors

Once you have created your first project, it’s time to improve your rankings.

Let’s first start off by going to the “Site Audit” report. In the navigation, click on the “Site Audit” button.

Once you are there, type in your URL and click the “Search” button.

It can take a few minutes to run the report, but once it is
done it will look something like this.

Your goal is to optimize your site for as high as an SEO score as possible. Ideally, you want to be reaching for 90 or higher.

Keep in mind that as you add more pages to your site and it gets bigger, it will be increasingly harder to achieve a 90+ score. So, for sites that have more than a few hundred pages, shoot for a score that is at least 80.

As you can see above, I’m getting close to the 80 mark, so I’ll have to get my team to go in and fix some of my errors and warnings.

When looking at this report, you’ll want to fix your critical errors first, then your warnings if you have time. Eventually, you want to consider fixing the recommendations as well.

Click on “Critical Errors” if you have any. If not, click on the Warnings” option. You’ll see a report that looks something like this:

Your errors are probably going to be different than mine, but your report will look similar.

Click through on the first issue on the report and work your way down. The report sorts the results based on impact. The ones at the top should be fixed first as they will have the highest chance of making an impact on your traffic.

If you aren’t sure of what to do or how to fix the issue, just click on the “What Is This” and “How Do I Fix It” prompts.

Again, you will want to do this for all of your critical
errors and warnings.

Once you do that, go back to the “Site Audit” report and scroll down to where you see your site speed results.

Your goal should be to get an “Excellent” ranking for both mobile and desktop devices. If you are struggling to do this, check out Pagespeed Insights by Google as it will give you a detailed explanation of what to fix.

If you are like me, you probably will need someone to help
you out with this. You can always find a developer from Upwork and pay them 50 to 100 dollars to fix
your issues.

After you fix your errors, you’ll want to double-check to make sure you did them right. Click on the “Recrawl Website” button to have Ubersuggest recrawl your site and double-check that the errors were fixed correctly.

It will take a bit for Ubersuggest to recrawl your website
as it is going through all of your code again.

Step #3: Competitor analysis

By now you have probably heard the saying that “content is king.”

In theory, the more content you have, the more keywords you will have on your site and the higher the chance that you’ll rank on Google for more terms.

Of course, the content needs to be of high quality and people have to be interested in that topic. If you write about stuff that no one wants to read about, then you won’t get any traffic.

Now, I want you to go to the “Traffic Analyzer Overview” report.

Put in a competitor’s URL and you will see a report that
looks something like this.

This report shows the estimated monthly visitors your competition is receiving from search engines, how many keywords they are ranking for on page 1 of Google, their top pages, every major keyword they rank for, and the estimated traffic each keyword drives to their site.

I want you to go to the “Top Pages” section and click the button that says “View The Pages That Drive Traffic To This Domain.”

You’ll be taken to the “Top Pages” report.

Here, you will see a list of pages that your competition has on their site. The ones at top are their most popular pages and as you go down the list you’ll find pages that get less and less traffic.

Now I want you to click “View All” under “Estimated Visits” for the top page on your competition’s site.

These are the keywords that the page ranks for.

And you’ll also want to click “View All” under links to see who links to your competition.

Save that list by exporting the results (just click the export button) or by copying them.

I want you to repeat this process for the top 10 to 20 pages for each of your main competitors. It will give you an idea of the keywords that they are going after that drive them traffic.

Next, I want you to click on the “Keywords” navigation link under the “Traffic Analyzer” heading.

You’ll see a list of all of the keywords your competitor ranks for and how much traffic they are getting for those keywords.

This list will give you an idea of the keywords that your
competition is targeting.

Now, by combining the data you saw from the “Top Pages” report and the data you got from the “Keywords” report, you’ll now have a good understanding of the type of keywords that are driving your competition traffic.

I want you to take some of those keywords and come up with
your own blog post ideas.

Step #4: Come up with blog post ideas

You can come up with ideas to blog on using a few simple
reports in Ubersuggest.

The first is the “Content Ideas” report. In the navigation bar, click on the “Content Ideas” button.

I want you to type in one of the keywords your competition
is ranking for that you also want to rank for.

For example, I rank for “SEO tips.” If you want to rank for that term, you would type that into the content ideas report and hit the “Search” button.

You’ll then see a list of blog posts that have done well on that topic based on social shares, backlinks, and estimated visits.

It takes some digging to find good topics because ideally, a post should have all 3: social shares, backlinks, and estimated visits.

When you find a good one, click “View All” under “Estimated Visits” to see the keywords that the post ranks for.

If you write a similar post, you’ll want to make sure you include these keywords.

And you’ll want to click “View All” under links to see who links to your competition. Keep track of this as you will use it later. You can do this by copying the list or by clicking on the export button.

You can also get more ideas by going to the keyword ideas report. So, in the navigation bar, click on the “Keyword Ideas” button.

From there, type in keywords related to what your competition ranks for and you will see a list of long-tail suggestions that are similar.

You can also click on the “Related” link in that report to see a bigger list of related keywords.

And you can click on “Questions,” “Prepositions,” and “Comparisons” to see even more keyword and blog post ideas.

Typically, the more search volume a keyword has the more
traffic you’ll get when you write about it.

Now that you have a list of keywords and topic ideas, it’s time for you to write and publish your content.

If you are new to writing blog posts, watch the video below. It breaks down my writing process.

Step #5: Promotion

I wish SEO was as simple as fixing errors and writing content based on popular keywords but it isn’t.

Remember how I had you create a list of sites that link to your competition?

You know, the ones you got from the “Top Pages” and “Content Ideas” reports.

I want you to start emailing each of the sites linking to your competition and ask them to link to you. See if someone else is linking to your competition. If they are, it shows you that they don’t mind linking to sites in your space. This means that there is a good chance you can convince them to link to you as well.

You’ll have to browse around their site to find their email. But once you do, send off a personal message explaining why your content will provide value to their readers and how it is different/better than what they are currently linking to.

In addition to that, I want you to go to the “Backlinks” report. In the navigation bar, click on the “Backlinks” option.

In this report, I want you to type in your competitor’s domain. You’ll see a report that looks like this:

You’ll be able to see their total link count, link growth over time, and, most importantly, a list of sites linking to your competition.

Now type in a URL of a blog post that your competition has written and that you know is popular (do this in the search bar). Next to it, in the search bar, change the drop-down to “URL” and click the “Search” button.

Once the report is done loading, you’ll see a new list of links pointing to that specific URL on your competition’s site.

I want you to do the same thing. Reach out to all of those
URLs and ask for a link as well.

When doing this, you’ll find that a lot of people will ignore you but you need to think of it as sales. You need to follow up and try to convince people. The more links you get, the higher your rankings will climb in the long run.

Even if you only convince 5 people out of 100 that you
email, it is still not bad as something is better than nothing.

Conclusion

My goal with Ubersuggest wasn’t to create too many reports, but instead, make the tool easy to use so you can generate more search traffic.

And as your rankings and traffic climb, you’ll see within your Ubersuggest dashboard how things are going.

What’s beautiful about this is that it will crawl your site automatically once you create a project. This way, when new SEO errors appear, Ubersuggest will notify you.

So, are you ready to improve your SEO traffic? Go to Ubersuggest and create a project.

The post A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest appeared first on Neil Patel.